Joselyn Tan

Joselyn Tan Email and Phone Number

Co-Founder and Public Relations and Social Media Marketing Strategist @ éclat PR Media
Singapore
Joselyn Tan's Location
Singapore, Singapore
Joselyn Tan's Contact Details

Joselyn Tan personal email

About Joselyn Tan

From Beauty Enthusiast - Beauty Marketer Joselyn was previously involved in beauty training (as a beauty educator), sales and operations, and business development in the management level / managerial roles for about 5 years. But she always has a passion for marketing. There has been a huge shift in marketing over the years. Marketing trends have progressed and evolved, utilising digital marketing tools and techniques that didn’t even exist as recently as 10 years ago. Evolution of marketing. The advent of modern technology has made marketing evolve in ways that were never before possible. A passionate individual and marketer, with a hack for helping brands like Dr Hauschka Skin Care, Enivron, Jane Iredale Skincare Makeup, aesthetic doctors, beauty salon & spa owners, skincare, and makeup distributors like Kowayo Aesthetics Pte Ltd, Dr Benjamin Yim Clinical Aesthetics & Laser Centre, Boo Ti Parlour Pte Ltd, Beauty Hope Pte Ltd, Jean Yip Group, Helio Asia Day Spa, and Beauty Resources Pte Ltd. She has more than 15 years of marketing experience and has seen the evolution of marketing: Traditional Vs. Digital. She can help her clients in generating more leads, conversions, and increase sales revenue through digital marketing. She has also helped some aesthetics doctors, beauty & spa owners like Kowayo Aesthetics, Dr Wong, Dr Benjamin Yim Clinical Aesthetics & Laser Centre, Dr Benjamin Yiim and Beauty Hope, Cherry Lok to be invited on radio station 88.3FM for interview. She has also helped to build media presence for Beauty Resources, Inizio Face and Body Works, H2 Spa & Tea Boutique on being featured on various newspapers and magazines for editorial coverage such as New Paper, Her World, Female, Nu You, Harper's Bazaar, Style, Stye Wedding, Shape, Cleo, 8 Days, Today's Parents, Young Parents and so on. Joselyn has broaden her horizons for the past 7 years, working closely hand in hand with several aesthetic clinics and doctors to handle their digital marketing, public relations, and social media and content management.In 2009, Joselyn had attended School of Theology from City Harvest Church. She had gone on a mission trip that year.For collaboration and career opportunities or networking, Joselyn can be reached at email: tanjoselyn@yahoo.com.

Joselyn Tan's Current Company Details
éclat PR Media

Éclat Pr Media

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Co-Founder and Public Relations and Social Media Marketing Strategist
Singapore
Website:
eclatprmedia.com
Employees:
2
Joselyn Tan Work Experience Details
  • Éclat Pr Media
    Co-Founder And Public Relations And Social Media Marketing Strategist
    Éclat Pr Media
    Singapore
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  • Éclat Pr Media
    Co-Founder & Public Relations And Social Media Marketing Strategist
    Éclat Pr Media Aug 2021 - Present
    Singapore
    Ms Joselyn Tan, Co-Founder, Public Relations & Social Media Marketing Strategist, leads this budding and dynamic company. Joselyn has more than 20 years of experience in public relations & media, communications, branding, marketing, influencer marketing, and is now bringing digitalization into the business. Her portfolio is a testament to her ability to produce results for her clients consistently. She is always exploring all possibilities, and is a creative and visual thinker who is constantly looking beyond the first ‘right idea’. Occasionally, you will see her emceeing at client’s events and media launches as she is dedicated to ensure that your event is a resounding success. “If you don’t tell your story, someone else will. Creativity involves breaking out of expected patterns, inventing, experimenting, and thinking out of the box in order to look at things in a different way." –  Ms Joselyn Tan, Co-Founder, Public Relations & Social Media Marketing Strategist
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  • Gotideas
    Digital & Social Media Marketing Strategist
    Gotideas Jan 2014 - Feb 2021
    Singapore
    Roles and Responsibilities include:• Market Research • Marketing and Strategic Plans for Client• Writing a Concept Proposal to Pitch to a Client• Making Online Content• Promote clients' products and services on Social Media• Social Media Monitoring Metrics and Analytics • Content Marketing• Content Strategy• Integrated Media Planning (Magazines prints and radio advertisement)• Digital Marketing• Search Engine Optimisation (SEO)• Search Engine Marketing (SEM)• Facebook Ads Campaigns • Public Relations Engagement• Influencers & Bloggers Engagement• Product Launches and Management• Hosting for clients' events / product launches
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  • Gotideas
    Digital & Social Media Marketing Strategist
    Gotideas Nov 2016 - Dec 2017
    Singapore
    Client: Kowayo AestheticRoles and Responsibilities include:• Digital Marketing• Personal Branding for Aesthetic Doctor (Persona)• Making Online Content • Content Marketing• Content Strategy• Integrated Media Planning (Magazines prints and radio advertisement)• Media liaison on media & planning for magazines print, newspapers, radio, and TV. • Brainstorming with media and creative team from various media partners such as SPH, MediaCorp, and so on. • Digital Marketing• Social Media Marketing (Facebook & Instagram)• Search Engine Optimisation (SEO)• Search Engine Marketing (SEM)• Facebook Ads Campaigns• Public Relations Engagement • Pitching of stories to media like radio or other media platforms. • Engaging radio personality (i.e. DJs) or influencers.• Influencers (KOL) & Bloggers Engagement.• Shout out of the treatment review on the social media platforms, Facebook, and Instagram. • On-site coordinator to ensure bloggers or influencers turn up for treatments. • Blog coverage reports 30 days after reviewing the treatment. • Product Launches• Conceptualization events and the social media content and to convey the message inreaching out to the target audience.• Co-coordinating activities leading to the events.
  • Gotideas
    Marketing & Public Relations Consultant
    Gotideas Jun 2016 - Dec 2016
    Singapore
    Client: Boo - Ti Parlour Roles and Responsibilities include:• Business Consultant - Develop and Manage Strategic Plan for Digital Media Product• Public Relations- Development and preparation of media release and media kit for Boo - Ti Parlour Media launch.- Dissemination of Press Release and pitching to media.- Media liaison on Editorial Coverage- Co-coordinating activities leading to the launch.• Influencers & Bloggers Engagement- 15 Guaranteed attendances (2-hour event).- Influencers / Bloggers reviewing the treatments.Hosting Media Launch- Manage and host media launch
  • Kowayo Aesthetic
    Digital & Social Media Marketing Strategist
    Kowayo Aesthetic Nov 2016 - Dec 2017
    Singapore
    Roles and Responsibilities include:• Digital Marketing• Personal Branding for Aesthetic Doctor (Persona)• Making Online Content • Content Marketing• Content Strategy• Integrated Media Planning (Magazines prints and radio advertisement)• Media liaison on media & planning for magazines print, newspapers, radio, and TV. • Brainstorming with media and creative team from various media partners such as SPH, MediaCorp, and so on. • Digital Marketing• Social Media Marketing (Facebook & Instagram)• Search Engine Optimisation (SEO)• Search Engine Marketing (SEM)• Facebook Ads Campaigns• Public Relations Engagement • Pitching of stories to media like radio or other media platforms. • Engaging radio personality (i.e. DJs) or influencers.• Influencers (KOL) & Bloggers Engagement.• Shout out of the treatment review on the social media platforms, Facebook, and Instagram. • On-site coordinator to ensure bloggers or influencers turn up for treatments. • Blog coverage reports 30 days after reviewing the treatment. • Product Launches• Conceptualization events and the social media content and to convey the message inreaching out to the target audience.• Co-coordinating activities leading to the events.
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  • Beauty Hope Pte Ltd
    Social Media Marketing Consultant
    Beauty Hope Pte Ltd May 2015 - Apr 2016
    Roles and Responsibilities include:• Digital Marketing• Making Online Content• Content Marketing• Content Strategy• Social Media Marketing (Facebook & Instagram)• Influencers / Bloggers Engagement• Shout out of the treatment review on the social media platforms, Facebook, and Instagram. • On-site coordinator to ensure bloggers or influencers turn up for treatments. • Blog coverage reports 30 days after reviewing the treatment.
  • Gotideas
    Social Media Marketing Consultant
    Gotideas May 2015 - Apr 2016
    Singapore
    Client: Beauty HopeRoles and Responsibilities include:• Digital Marketing• Making Online Content• Content Marketing• Content Strategy• Social Media Marketing (Facebook & Instagram)• Influencers / Bloggers Engagement• Shout out of the treatment review on the social media platforms, Facebook, and Instagram. • On-site coordinator to ensure bloggers or influencers turn up for treatments. • Blog coverage reports 30 days after reviewing the treatment.
  • Gotideas
    Marketing Consultant
    Gotideas Jan 2015 - Dec 2015
    Singapore
    Client: Dr Benjamin Yim Aesthetics Roles and Responsibilities include:• Marketing Strategic and Planning• Making Online Content• Content Marketing• Content Strategy• Integrated Media Planning (Magazines prints and radio advertisement)• Social Media Marketing (Facebook & Instagram)• Public Relations Engagement, dissemination of Press Release, and pitching of stories to media.• Media liaison on Editorial Coverage.• Influencers & Bloggers Engagement and blog coverage report.• Product Launches• Conceptualization events and the social media content and to convey the message inreaching out to the target audience.• Co-coordinating activities leading to the events.
  • Gotideas
    Social Media Marketing Consultant
    Gotideas Dec 2014 - Jun 2015
    Singapore
    Client: Aesthetic and Beauty (MapleTree Media)Roles and Responsibilities include:Official Social Media Marketing Partner for "Looking Fabulous & Gorgeous Party"Pre Event:• Event management and conceptualization.- RSVP, FB, and Instagram pre-social media blast outs to publicize the event.- Face to face interaction with guaranteed 10 bloggers’ attendance (2 hours event).Event Day:- On-site hosting of the bloggers’ launch.- On-site coordinator to ensure bloggers turn up for the event.Post Event:- Post event exposure on the 10 bloggers' community sites.- Making Online Social Media "Shout Outs"
  • Dr Benjamin Yim Clinical Aesthetics & Laser Centre Pte Ltd
    Marketing Consultant
    Dr Benjamin Yim Clinical Aesthetics & Laser Centre Pte Ltd Jan 2015 - Dec 2015
    Roles and Responsibilities include:• Marketing Strategic and Planning• Making Online Content• Content Marketing• Content Strategy• Integrated Media Planning (Magazines prints and radio advertisement)• Social Media Marketing (Facebook & Instagram)• Public Relations Engagement, dissemination of Press Release, and pitching of stories to media.• Media liaison on Editorial Coverage.• Influencers & Bloggers Engagement and blog coverage report.• Product Launches• Conceptualization events and the social media content and to convey the message inreaching out to the target audience.• Co-coordinating activities leading to the events.
  • Gotideas
    Marketing And Public Relations Consultant
    Gotideas Jan 2014 - Apr 2014
    Singapore
    Client: Absolute MSOfficial PR Agency for LPG Endemolift Media Preview Launch at BeautyAsia 2014Roles and Responsibilities include:• Public Relations- Development and preparation of media release and media kit for LPG New Endermolift launch.- Dissemination of Press Release and pitching to media.- Deliver Press Releases to Media.- Media liaison on Editorial Coverage- Co-coordinating activities leading to the launch.• Radio AdvertisementSafra Radio- Conceptualise the scriptSafra PR Campaign- Facebook Posts - Twitter Posts- Website Banner - Ad libs• Influencers & Bloggers Engagement- 10 Guaranteed attendances (2-hour event).- Influencers / Bloggers reviewing the LPG treatment, B2B - B2C.- Blog coverage reports 30 days after the event.
  • Beauty Resources Pte Ltd
    Marketing Manager
    Beauty Resources Pte Ltd Jul 2012 - Dec 2013
    Marketing and Communications• Develop & create joint promotions and tie-in marketing events.• Identify the strategic partners that go in line with the company’s branding.• Liaise with partners on the execution of the joint promotions or tie-in.• Conduct beauty, make-up, and wellness talk, press workshops & events.Marketing• Content Marketing• Content Strategy• Integrated Media Planning (Magazines prints and radio advertisement)• Product launchesPublic Relations• Public Relations Engagement, dissemination of Press Release, and pitching of stories to media.• Media liaison on Editorial Coverage.• Tracking of media coverage and submission of news clipping reports as and when publicity appears.Advertising & Promotions• Identify the relevant and suitable medium for advertising. • Liaise with advertising companies on advertisements, company newsletters, and other marketing collaterals.Training on Jane Iredale Mineral Makeup• Conduct training to aesthetics clinic’s staff, nurses, and beauty salon’s beauticians.
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  • People'S Association
    Skills Trainer
    People'S Association Apr 2010 - Dec 2012
    Training credentials:-Academy of Human Development Pte Ltd 22 October and 29 October 2011Conduct Image and Grooming Workshop to their Students undergoing Diploma in Counseling & Effective Public Speaking Objectives:Part 1 Image and Grooming - Color Analysis- Body Shapes- Business Wear for a public speaker- Formal and Informal Business Wear- Business Lunch Meeting Attire- Business Dinner Attire- Appropriate shoes for men and heels for ladies- Appropriate hairstyles for men and ladies - Ties and socks- Handbags and other accessories- Body Language- Personal Hygiene and GroomingPart 2 Beauty and Makeup- Eyebrow Shaping and Grooming- Face Shape- Day Make-up for a public speaker - Evening/Dinner Make-Up and EventsSiglap Secondary School - MOE Learning Journey Program for Secondary 1 Students 24 May 2011Objectives: - Educate and inculcate the students about Beauty and Spa industry.- Overview and options after ITE in Beauty and Spa industry.Hai Sing Catholic School - The Beautician Program for Secondary 3 and 4 Students30 June 2011 – 21 July 2011Objectives: The Beautician program is designed to introduce students to cosmetic procedures. They will also gain exposure to the work environment in a beauty salon.- Educate and inculcate the students about Beauty and Spa industry.- Overview and options after ITE in Beauty and Spa industry.Tampines Secondary School - Learning journey program for Secondary 4 Students27 July 2011- ITE and other available beauty, spa, and makeup courses.- Educate and inculcate the students about Beauty and Spa industry.- Overview and options after ITE in Beauty and Spa industry.Trainer with People's Association 2010-2012- Conduct Beauty, Make-Up and Aromatherapy Workshops- Conduct Image and Grooming Workshops
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  • Jean Yip Group
    Marketing And Public Relations Manager
    Jean Yip Group Sep 2006 - Mar 2007
    Hairdressing, Beauty, Slimming & Spa• Responsible for the opening and setting up of Jean Yip Hub at Compass Point and Press Release.• Responsible for the opening and setting up of Jean Yip Hub at Vivo City and Press Release.• Responsible for the opening and setting up of Jean Yip Hub at AMK and Press Release.• Responsible for the Jean Yip First-Ever “Most Charming Mum 2007” Contest.Marketing and Communications• Develop & create joint promotions and tie-in marketing events.• Identify the strategic partners that go in-line with the company’s branding.• Liaise with partners on the execution of the joint promotions or tie-in.• Setting up roadshows and other related events or exhibitions.• Building contact and work with business associates and corporate organizations on joint promotions and other related spa activities.
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  • Inizio Face And Body Works Pte Ltd
    Senior Marketing Manager
    Inizio Face And Body Works Pte Ltd Jun 2006 - Sep 2006
    Public Relations• Public Relations Engagement, dissemination of Press Release, and pitching of stories to media.• Media liaison on Editorial Coverage.• Develop a target media list and media liaison on editorial coverage.• Tracking of media coverage and submission of news clipping reports as and when publicity appears.Marketing and Communications• Develop & create joint promotions and tie-in marketing events.• Identify the strategic partners that go in-line with the company’s branding• Liaise with partners on the execution of the joint promotions or tie-in.Advertising & Promotions• Identify the relevant and suitable medium for advertising.• Negotiate with media partners on advertising packages and media booking facilities.• Liaise with advertising company on advertisement layout, mailers, and other marketing collaterals.• Plan and execute promotions.My portfolios and Editorial Write Up for INIZIO Face & Body Works:1. U+me Magazine in August 2006 Issue – Sponsorship Tie-in Promotion2. Ezyhealth & Beauty Magazine in August 2006 Issue – “Reshape and Revitalise”3. Shape Magazine in August 2006 Issue – “Royal Princess Foot Spa Ritual”4. Prestige Magazine in August 2006 Issue – “ INIZIO SPA”5. Cleo Magazine in September 2006 Issue – “ Beauty Bars and Spas”6. Shape Magazine in September 2006 Issue – “Royal Traditional Body Ritual”7. Style Weddings Magazine in September 2006 Issue – “What’s New - The Spa Club” 8. Female Magazine in October 2006 Issue – “Beauty Beat – Must -Visits”9. PRIME Magazine in October 2006 Issue – “ Beyond Pampering”10. Seventeen Magazine in October 2006 Issue – “This Month’s Must-Try Beauty Treat”11. Shape Magazine in November 2006 Issue and Her World Magazine in November 2006 Issue.
  • H2 Spa & Tea Boutique Pte Ltd
    Marketing Manager
    H2 Spa & Tea Boutique Pte Ltd Jun 2005 - May 2006
    Singapore
    Public Relations• I am accountable for all the public relations and communications duties in the organization.• To develop target media list and media liaison on editorial coverage.• Work with media and publication co. on press information.• Tracking of media coverage and submission of news clipping reports as and when publicity appears.Sales & Marketing Activities• Preparing monthly sales reports, planning and execute promotions, set budgets, and costing for Advertising and Promotion.• Conduct Beauty & Spa Related Workshop, Press Workshop & Events.• Building contact and work with business associates and corporate organizations on joint promotions and other related spa activities.• Handled competitors’ analysis.• To liaise with advertising company on advertisement layout and joint promotion.My portfolios and Editorial Write Up for H2 Spa & Tea Boutique:1. The New Paper on 24 July 2005 – “Cosy in a Cave”2. Expat Magazine in August 2005 Issue – “TEA TOO – a tubful of tea?”3. 8 Days Magazine on 16 June 2005 Issue – “GET STONED! Get a tea bath at Singapore’s first-ever indoor stone cave bath tub”4. Her World Brides Magazine June – August 2005 Issue – “Tea off – A stone cave bath tub where you can soak yourself in tea?”5. Dare Magazine in August 2005 Issue – “In 2 Hours You Can Make Aches Melt Away”6. Citta Bella Magazine in August 2005 Issue – “SPA & Retro – H2 Spa & Tea Boutique”7. Ezyhealth & Beauty Magazine September 2005 Issue – “Buzz Stress Away – 10 ways to de-stress”8. Cleo Magazine in September 2005 Issue – “This month’s I-love-me treat: Herbal Tea Indulgence”9. Shape Magazine in September 2005 Issue – “To detox your system”10. Her World Magazine in October 2005 Issue – “Just for You”11. Today’s Parents in November 2005 Issue – “Pamper Mum – Pre & Post Natal Treatment”12. Shape Magazine in January 2006 Issue – “TCM Body Scrub”13. Today’s Parents Magazine in February 2006 Issue – “Valentine’s Date – Soak Up The Love”
  • Optimal Corporations Pte Ltd
    Operations Training Manager (Promoted)
    Optimal Corporations Pte Ltd Nov 2001 - Oct 2004
    Outlet:Aldha Skincare & WellnessDr Hauschka Skin Care CounterC K Tang (Beauty Hall)Operations & Training Manager (Promoted)• Oversee the operations of the Spa and Training Department.• Managed operational activities and ensuring that services meet with the Spa objectives and standards.• Maintained contact with clients and handled feedback and correspondence.• Hired and trained a team of Spa Therapists and Sales Consultants on services standards in accordance with the Company’s set requirements.• Reinforce Company's promotions and marketing plan as well as keeping track of promotions and responses.• To prepare staff appraisal, staff commission, sales report, stock inventory status, and other administrative duties for headquarter. Business Development & Spa Manager• Managed daily operation of the Spa and developed new business opportunities for the outlets.• Planned monthly promotions for the Spa – products, packages, and spa memberships.• Managed daily operation of the Spa and developed new business opportunities for the outlets.• Planned monthly promotions for the Spa – products, packages, and spa memberships.• Assisted with marketing activities for the outlets. • Assisted in Beauty Spa Workshop, Press Workshop & Events.• In charge of the operation of the Dr. Hauschka Skin Care Counter in C K Tangs department store. Responsible for the sales performance of the counter.• Handled competitors’ analysis with the Brand and Marketing division.• Planned monthly promotions for counters. • Trained new beauty consultants and therapists for counter sales services.• Developed new Spa Aldha for opening in December 2003, including spa menus and treatment protocols. • Set budget and costing and prepared monthly sales reports.
  • Helio Asia Day Spa
    Centre Spa Manager (Promoted)
    Helio Asia Day Spa Oct 1997 - Apr 2000
    Centre Spa Manager, October 1997 to April 2000 (Promoted)Asst. Spa Manager, October 1997 to August 1999Job Responsibilities• Managed daily operation of the Spa and ensure the highest standard of customer service in accordance with Company’s requirements.• Accountable for staff is proficiency in respective duties and operational activities. • Managed sales and set sales targets for each staff.

Joselyn Tan Skills

Marketing Public Relations Media Relations Copywriting Social Media Public Speaking Marketing Communications Event Management Publicity Event Planning Online Marketing Press Relations Branding Brand Management Brand Development Personal Branding Marketing Strategy Social Media Marketing Digital Marketing Makeup Artistry Beauty Industry Holistic Massage Therapeutic Massage Therapists Corporate Events Guerrilla Marketing Corporate Communications

Joselyn Tan Education Details

Frequently Asked Questions about Joselyn Tan

What company does Joselyn Tan work for?

Joselyn Tan works for Éclat Pr Media

What is Joselyn Tan's role at the current company?

Joselyn Tan's current role is Co-Founder and Public Relations and Social Media Marketing Strategist.

What is Joselyn Tan's email address?

Joselyn Tan's email address is ta****@****hoo.com

What schools did Joselyn Tan attend?

Joselyn Tan attended Singapore Media Academy, First Media Design School, First Media Design School, First Media Design School, First Media Design School, First Media Design School, First Media Design School, Top To Toe Beauty College (London Institute Of Aromatherapy), Top To Toe Beauty College (World Masters Professional Beauty Associates).

What skills is Joselyn Tan known for?

Joselyn Tan has skills like Marketing, Public Relations, Media Relations, Copywriting, Social Media, Public Speaking, Marketing Communications, Event Management, Publicity, Event Planning, Online Marketing, Press Relations.

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