Joselyn C. Email & Phone Number

• Completed the practicum placement.• Played a key role in designing, producing, and presenting the 2024 Brand Guidelines for the Indigenous Partnerships Success Showcase (IPSS).• Currently engaged as a contractor to support ongoing design projects post-practicum placement.

• Managed a team of three, overseeing two skincare brands, one beauty salon, and one health clinic within the company group.• Strategized digital plans and managed full paid media campaigns with across all digital channels (Facebook, Instagram, Google Ads, SEM, Programmatic, Linkedin and Social seeding).• Ensured successful planning, execution & optimisation for key traffic KPIs through various channels. • Successfully optimised digital campaigns and budget split; ROI improved by… Show more • Managed a team of three, overseeing two skincare brands, one beauty salon, and one health clinic within the company group.• Strategized digital plans and managed full paid media campaigns with across all digital channels (Facebook, Instagram, Google Ads, SEM, Programmatic, Linkedin and Social seeding).• Ensured successful planning, execution & optimisation for key traffic KPIs through various channels. • Successfully optimised digital campaigns and budget split; ROI improved by 37% in two months.• Supported market openings and communication strategies, providing tools to grow, retain, and protect the customer database.• Executed business partnership programs to promote services and products, generating sales revenue and acquiring new customers through collaborations with shopping malls, hotels, boutiques, and influencers.• Created and launched two eCommerce platforms, generating increased sales leads from both local and international markets. Show less

Hong Kong

• Planned, developed & implemented marketing strategies to drive business growth and increase market share through various channels such as eDM & paid media.• Conducted market research and business analysis with the goal of identifying marketing opportunities and customer needs.• Organized, and controlled partnerships and sponsorship programs.• Developed content calendars and editorial angles for social media channels.• Created and managed lead generation campaigns on various… Show more • Planned, developed & implemented marketing strategies to drive business growth and increase market share through various channels such as eDM & paid media.• Conducted market research and business analysis with the goal of identifying marketing opportunities and customer needs.• Organized, and controlled partnerships and sponsorship programs.• Developed content calendars and editorial angles for social media channels.• Created and managed lead generation campaigns on various digital platforms.*Project mangement for:-- POAD 30th Anniversary Campaign 2019- Longines Master Hong Kong 2019- Hong Kong Arts Festival 2019- Standard Chartered Hong Kong Marathon 2019- Craft-Bamboo Racing 2018–2019- The Hong Kong Polytechnic University HKCC Creative Campaign 2018–2019- Hong Kong Monetary Authority Annual Fellowship Dinner 2018- Revamped corporate brochures, leaflets, and digital media platforms Show less

• Formulated and executed effective sales and marketing strategies.• Prepared sales forecasts, budgets, and analysis reports.• Produced store visual merchandising and related marketing collateral, including company newsletters, DMs, eDMs, and promotional kits.• Assisted in media and press liaison such as SCMP, HK Tatler, Prestige, ELLE, Cosmopolitan, Sing Tao Daily, Phoenix TV, and TVB Pearl etc.• Led the team in planning and organizing events and exhibitions.• Achieved… Show more • Formulated and executed effective sales and marketing strategies.• Prepared sales forecasts, budgets, and analysis reports.• Produced store visual merchandising and related marketing collateral, including company newsletters, DMs, eDMs, and promotional kits.• Assisted in media and press liaison such as SCMP, HK Tatler, Prestige, ELLE, Cosmopolitan, Sing Tao Daily, Phoenix TV, and TVB Pearl etc.• Led the team in planning and organizing events and exhibitions.• Achieved a 93% growth in potential followers through an Instagram revamp campaign.• Drove targeted marketing programs and category cultivation through effective segmentation and customized communication journeys.• Liaised with external partners locally and overseas to enhance CRM.Project management for:-- World Retail Congress (Madrid) 2018- Good France 2016–2018- Etiquette Seminar @Baker Furniture (Shenzhen Bay, Club) 2017- Art de Vivre Lifestyle Programs (Shenzhen Bay, China) 2016–2017- Le French GourMay 2017- French Tea Event at The Consul General of France in HK 2017- Launched the E-commerce platform 2016- Joint Event with L’Atelier de Joël Robuchon 2016- Paul Bocuse Institut Culinary Program 2015–2016- Wedding Fair at the Ritz Carlton Hotel 2016- Hong Kong Tatler Campaign 2016–2017- HOFEX Trade Show 2015- Home Journal Magazine Christmas Campaign 2015- LANDMARK Boutique Boulevard 2015- New Shop Opening at Harbour City Shopping Mall 2014- Launched Instagram & WeChat accounts 2014 Show less

Bachelor Of Business, Marketing And Finance

Design Formation

Professional Diploma, Marketing And Management

Education record