I am responsible for the creative and art direction as well as the development of the strategic definitions for creating and positioning brands for different clients Prospect and relate with new business opportunities.

I was responsible for developing creative concepts and for ATL, BTL, digital and Shopper marketing campaigns as well as other creative strategies for Brand identity, Brand naming, and design.I Coordinated the workflow of designers and copywriters divided into 3 teams and ensure a high-quality standard in all materials produced in M.C., as well as supervising different aspects for the correct development of all communication strategies in 360˚campaigns for brands such as Powerade, Del Valle juices, Hunt's, Tyson, Casa Herradura, Mead Johnson and Gohner auto parts among some other major clients.Coordinated and supervised along with suppliers the correct in field development of the approved creative concepts.

Creative direction of the in house design department for all advertising and corporate communication materials. Design, elaborate, and implement the corporate identity manual. Define, design, and manage social network marketing strategies, for increasing brand awareness, supervise a specialized web agency for the correct development of such strategies and a constant corporate web page maintenance. Planning, development, and execution of marketing strategies for increasing sales of Mortgages financial services and increasing brand awareness in specific target markets.Manage and optimize the marketing area budget. Development and execution of Balance Score Card (BSC) initiatives and indicators. Development of the annual corporate media plan and local media plans for each of the 20 P.O.S. nationwide. Planning and negotiating prices and actions with media networks (TV radio and press).Planning and organization of special events, and tradeshows.Development of a vast suppliers portfolio.

Seek and relate to clients and new business opportunities.Develop creative concepts for campaigns and direct marketing materials for different Small and medium-size clients. Art direction and graphic design of printed materials, Catalogs, newsletters, ads, brochures, etc.. Art direction and creative concepts for Social media (FB and TT)fan pages, landing pages, banners, avatars, skins, etc. as well as defining the communication strategy for this media along with the clients.Checking and approval of color proofs and final production dummies for all printed materials.

Create, design, and develop marketing materials according to each one of the target markets, Creation of graphic sales backup materials, and technical presentations to increase sales and brand awareness.Define and Design Commercial, Distribution & Channel Strategy Programs for the heavy equipment accessories industry and automotive and services market. along with the other partners. Execute these programs.Prospect, relate, and service to clients and new markets. Sales management and development, sales forecast and statistics, coordinate and supervise sales team. Relationship and negotiation with suppliers both national and international.

Seek and relate with clients and new business opportunities, Direction of the Sales team for taking care of the new clients' projects, Sales forecast and análisis, Client satisfaction, and post-sales services. Create and design marketing POS materials and presentations for pushing sales to new and potential clients, Strong relationships with national and international suppliers, and clients.

BTL Creative concepts development for promotions, activations, happenings, and direct mailings. Create and design 360 promotional campaigns covering different aspects such as scenery, wardrobes, POP and POS materials, promotional items that combined encourage brand awareness and product consumption of products with advertising restrictions such as alcoholic drinks and tobacco. Coordinate and supervise along with suppliers the correct in field development of the approved creative concepts with the infield production unit.

Creative concepts development for campaigns and direct mailings for Chrysler Dodge y Jeep brands.Graphic design for the training materials of all Chrysler brands, including MOPAR, Brand identity manuals, product catalogues, Posters and presentations.Art direction and graphic design of printed marketing materials, Catalogs, newsletters, ads, brochures etc.following the brand guidelines for each one of them.Art direction and creative concepts for TV ads, following up the production and post production processes with the media production department. Checking and approval of color proofs and final production dummies. Coordinate and supervise along with suppliers and other team members the correct in field development of the approved creative concepts and ideas with the in field production unit. (photographs, illustrations, retouching, filming etc.)