As Merchants Product Lead, I spearheaded the development of an innovative web platform delivering tailored payment solutions for businesses across diverse sectors and sizes. My focus centered on devising and executing a comprehensive strategic plan to drive user growth and enhance platform adoption.I successfully oversaw the implementation of pivotal features, ensuring an intuitive and efficient user experience. Additionally, I collaborated closely with cross-functional teams to align the platform with dynamic market demands.

I developed and executed a comprehensive growth strategy for acquiring new Merchants, successfully surpassing the ambitious goal of onboarding 300,000 businesses annually. In this role, I directly led and supervised an outsourced sales force, strategically orchestrating initiatives to attract medium and small-sized businesses.I implemented innovative tactics, such as identifying key market segments and personalizing sales approaches to meet each business's specific needs. My rigorous management included establishing KPIs, conducting effective training programs, and continuously optimizing processes, directly contributing to an exponential increase in customer acquisition.

As the Leader of Business Initiatives and User Acquisition for the AGORA product, I spearheaded strategic negotiations with internal merchants to integrate payment methods within the Retail ecosystem. I oversaw key account acquisition and retention, playing a pivotal role in business development. Implementing tactical strategies for promotions and user benefits, I conducted effective negotiations with retail entities. Additionally, I established and monitored key performance indicators to assess the impact of our initiatives.My strategic focus and negotiation skills have been instrumental in the success and continuous growth of the AGORA product. I have strengthened key relationships with merchants, optimizing the user experience in the retail ecosystem.

I led the refinement, development, and management of the innovative Merchants AGORA product, employing Scrum methodology for agile and efficient execution. My focus was on crafting a solution tailored to the specific needs of small and medium-sized businesses, emphasizing essential benefits and functionalities to streamline daily payment processes for users. From conceptualization through to product design, I prioritized merging practicality with innovation to ensure AGORA not only tackled everyday business challenges but also delivered distinct value.My role extended to defining and executing merchant acquisition strategies, establishing robust relationships and facilitating successful integration of new businesses. This position has not only presented an engaging professional challenge but also allowed me to apply my expertise in agile methodologies and creative product development. These efforts have significantly contributed to AGORA's continuous growth and sustained success in the market.

Responsible for operations and commercial management at TUNKI payment platform, I led the oversight of an external sales force focused on acquiring new merchants. My role involved ensuring the achievement of initial coverage milestones at a local level, thereby consolidating TUNKI's effective market presence and penetration.In this capacity, I not only coordinated daily operations but also played a strategic role in developing and executing tactics to expand the merchant portfolio. My focus on operational efficiency and achieving commercial objectives was instrumental in driving TUNKI's growth and establishment as a reliable and widely adopted payment platform.

I oversaw daily operations monitoring and played a pivotal role in optimizing supply and demand dynamics for messenger services, ensuring robust operational efficiency. Leading the recruitment of new affiliates, I implemented effective strategies that expanded our network of collaborators and enhanced service coverage.My focus on continuous improvement included standardizing processes and implementing innovative incentive schemes to bolster loyalty and retention among new members. I managed recruitment, training, and performance metrics diligently, while also negotiating advantageous terms with suppliers to benefit our affiliates. In marketing, I orchestrated campaigns across multiple platforms to optimize courier-to-order ratios, enhancing overall operational efficacy. Guiding budget allocations to drive client acquisition in line with monthly targets, my strategic contributions have been instrumental in sustaining growth and solidifying our market position.

I designed and implemented new products in response to evolving market needs, leading initiatives that ensured the relevance and competitiveness of our offerings. Effectively coordinating between commercial and technical teams, I ensured proper product management and development from conception through to implementation.Conducting thorough market analysis, including technological surveillance, I identified market trends and realities. I strategically redesigned services to maintain competitive advantages, contributing to sustaining our achieved 30% market share. Additionally, I executed product positioning actions and brand enhancement through local media interviews, entrepreneur training in the sector, and promotional events, generating new business opportunities.In my administrative role, I successfully closed sales aligned with our current products and met commercial targets, collaborating closely with the sales team. I developed and executed specific commercial strategies to increase sales in regional markets, maximizing performance and market penetration in key areas.

I played a pivotal role in managing and acquiring key accounts, successfully addressing technical and commercial challenges to drive company growth. Responsible for client and strategic partner retention, I implemented enhanced project management processes, provided timely support, and effectively coordinated technical teams.I generated new business opportunities and expanded the portfolio through corporate lobbying, forging strong and lasting relationships with key market stakeholders. Conducting thorough business process analyses, I optimized services and standardized products to enhance operational efficiency.In my capacity, I negotiated commercial agreements with clients and strategic partners, identifying areas for improvement through the generation and measurement of KPIs. I closely supervised the sales cycle of opportunities generated via strategic alliances, ensuring effective execution and successful achievement of commercial objectives.

I played a prominent role in the GNP 2011-2017 project, a comprehensive effort to transform the company's operational platform. My crucial role involved standardizing functional processes across various business areas and integrating local technological tools into a unified system to manage all company products and services.I led a multidisciplinary team comprising industrial engineers, systems engineers, and actuaries, tasked with analyzing, mapping, and optimizing processes across the company. This initiative resulted in significant operational efficiency, reflected in notable improvements in service levels, operational cost reductions, and timely generation of critical decision-making information.Additionally, I actively participated in implementing an international model (IIW–IBM) in collaboration with the business intelligence team, a pivotal step in conceptually aligning the entire operation under a single architecture. Within this overarching project framework, I led small-scale projects using SCRUM methodology, managing systems teams and directly contributing to strategic planning meetings with the company's Board of Directors.

I successfully participated in negotiating, selling, and managing Innovation and Technology Management projects aimed at government entities. Strategically leveraging public tenders and focused meetings with key figures in the Mexican government, I ensured securing funding programs.In my role as a technical executive, I coordinated and managed project resources, predominantly comprised of expert professionals from various parts of the world. I took on comprehensive financial responsibility, ensuring effective project budget management to meet commitments within established deadlines.My ability to lead from negotiation through technical and financial execution was crucial to the successful delivery of innovation and technology projects within the government sector.