As a member of the Global Corporate team within the Global Digital Organization (GDO), I was responsible for steering the company's global relationships and business endeavors with Amazon and Colgate-Palmolive’s seven divisions.Spearheaded numerous strategic initiatives that drove global business growth, upskilled team capabilities, and increased comprehensive insights and analytics related to Amazon.Played a pivotal role in strengthening our engagement and partnership with Amazon across key areas including Retail, Advertising, Supply Chain, Intellectual Brand Property, and Sustainability.Amazon stands as the company’s third-largest global customer, with annual net sales exceeding $500 million USD and revenues surpassing $800 million USD.

Responsible of overseeing 3 different business models:1. Lead largest Indirect Trade operation in Mexico, including +30 Distribution Center and +600 Sales Force - nationwide2. Direct Distribution Channel Leader - nationwide3. eB2B Partners - transform traditional channel intermediaries, into omnipresent service providers, in order to increase digital reach and presence for our brands Business size responsibility: Net Sales $90,000,000 USD - annual

Re-define and implement Mexico's Direct Distribution Go To Market plan for traditional stores and indirectly served Retail Environments, in order to strengthen business fundamentals and unlock financial potential for the company in terms of Sales and Revenue.- Establish KPIs and T&Cs for Middlemen; close negotiations and contracts sign off- Elevate Customer Engagement at all levels- Define internal structure, roles and responsibilities for Team members- Define 5Ps Plan along with Retail Marketing- Ensure Commercial Support from Marketing and Retail Marketing TeamsCreate and execute Numeric Distribution plans for the Indirect Trade.Also, co-responsible of eCommerce strategy with special focus in eB2B. Exposed to Pure Players customers, such as Amazon and Mercado Libre.National - Total Country responsability.Actually managing a team of KCDMs.

Sales Management of National Distribution Network through a Team of Regional Managers and Executives (Team of 18 members; 9 direct reports and 9 indirect reports ), with the main objective of:Achieve Top Line (Net Sales) Goals, Budget Management and Margin requirements.To guarantee Indirect Trade’s Commercial Strategies’ Development and Implementation through National Distributor's and Wholesalers Network - Middlemen ManagementDeliver statistics and financial analysis that guarantee the good performance of KPIs, assuring an optimum return of investments. Ensure Company's strategic intent implementation accross Traditional Retail Environments to achieve Market Share and Distribution Levels in Mom & Pops, Supermarkets, Traditional Pharmacies and Wholesalers

Ensure sales goals achievement through an excellent execution in the point of sales, while developing an excellent business relationship between CP and Geographical Distributors. Provide feedback that allows a quick review of competitive tactics, assuming a position that assures a sustainable financial growth for the company, in terms of investment, margins and organic growth.

Shopper’s Trends tracking and understanding, through the analysis of Market Insights.Deliver Strategic recommendations and develop selling stories that bring to life key brand strategies and engaging the Shopper.Customers and Direct Channel Planning of Customized Promotions, according to insight and performance based findings or opportunities. Understand ROI on these activations results.Align forecast volumes and agree on Commercial Plan changes. Communicate Top-Down decisions to Account Managers / Customers.Ideation and Development of actionable plans regarding the execution of the 5Ps strategy in each customer or POS

Collaborated as temporary CD Executive in Distributors, Key Accounts, Direct Wholesalers and Pharmaceutical Customers.

Development of sales strategies for all Retail Environments, regarding to: discounts, offers, promotional drives and visibility programs

Ensure volume and distribution targets accomplishment, in order to maximize brand availability and visibility, through the execution of essential Trade Marketing activities in line with the channel, price strategies and the required customer service levels.Achieve Trade CoverageImplement all Trade Marketing Essentials: optimum stock levels, FIFO, brand visibility, brand knowledge and effective repurchase from customers

Develop preliminary consumer and trade analysis from the data gathered from AC Nielsen and other monitorsConsolidate information on competitors' activities, analyzing them and providing critical information to the management team for decision making. Present monthly and quarterly results to the Leadership Board: Market Trends, Sales Results, Promotional Activities, Competitive IntelligencePrepare short and long term marketing forecasts and competitive business scenarios based on comprehensive and high quality marketing information. Ensure that research agencies develop an appropriate, cost effective and high quality work for the company Market Share projections