Josemaria has a vast experience in corporate strategy and the commercialization of pre paid services in Uruguay and abroad, as CEO and Director at VIDA group. He is actively involved in the development of the group’s spin offs such as VIDA Paraguay, VIDA Brazil, VIDAshop among others and oversees all product development and deployment. A Bachelor in Chemical Engineering, he also holds an MBA from the la Universidad Católica del Uruguay, a Master of Food Science and Technology degree form the Universidad Politécnica de Valencia, Spain, a Post Gradute degree in Data Sceinde and Business Analytics, form Universidad de Montevideo, Uruguay and is currently a PhD candidate from the Universidad del CEMA, Argentina. As an entrepreneur, he is involved either as a founder or co-founder in start ups such as Sinapptia (a platform designed to facilitate the communication between patients and mental health practitioners), Medicaas (telemedicine platform) and Apex (business development and consulting)