Teaching seminars in the Business Digital Marketing Strategies module.

Lead and coordinate the activity of the center and the team that works on campus. Being responsible for the management and marketing of spaces and infrastructure on the UCJC campuses, and specifically in Almagro, where most of the corporate training, higher degree training cycles (FP) and the entrepreneurship area are concentrated. and EDTECH accelerator - SEKLABLeading

Responsible for defining the corporate business model of the educational group made up of Camilo José Cela University and the SEK educational system, analyzing and valuing the existing offer both in own courses and in alliances with third parties. Create the corporate training value proposition for the entire educational group, developing its business plan, marketing and communication plan. Create the corporate training value proposition for the entire educational group, developing its business plan, marketing and communication plan.Responsible for generating services and additional income.

ESIC Corporate Education is the School's B2B unit, helping the transformation of companies through corporate training.My mission is to promote the business of digital projects in Spain and international locations. I am responsible for the design of digital projects, as well as identifying business opportunities.Another part of my role is to promote the initiatives of ICEMD (The ESIC Innovation Institute) that are monetizable. In short, I promote methodological innovation, digitizing the learning experience both with our clients and within the organization itself.

The Institute of Digital Economy is part of the ESIC School of Marketing and Business.The unit that I lead, accompanies the corporate world in the digital transformation, with the improvement of the skills of middle managers and executives in the following disciplines of the Digital Economy; Online Business Administration, Online Marketing, Customer Experience Management, Social Local Mobile, Analytics 360º, e-Commerce and e-Business.

ISP Digital Group company, a benchmark in the international market for digital intelligence and the use of Big data.What I did for our clients is; Based on the management of very important amounts of data, and adding a layer of Digital Intelligence (analysis), I help brands to develop corporate and communication strategies. The phases in this process are always listening, analysis, interpretation of the online universe, and the generation of relevant insights to develop said strategies. And this is the current "Digital Transformation", the previous one in which I was also able to work, was to use the Internet as a new communication and sales channel with customers.

Nóvigo, company of digital and innovative solutions of the Secuoya Group (Sixteenth company of the Alternative Stock Market; Audiovisual communication group of 27 companies) participated by the N + 1 Investment Fund.Start-up of the project from scratch, reaching a significant EBITDA in its third year. Leading this new business activity (Nóvigo) within the Group.Contribution to the digital transformation of the audiovisual sector, which is represented in the last phase of the intervention when creating audiovisual content and formats.High expertise in audiovisual digital platforms: 7rm, NonStopPeople (Telefónica), Grada1tv, Glaccitv.Responsibilities and achievements:-Winner of the European Horizon 2020 award for the FACE Entrepreneurship project. (More information in the following appendix).-Creation of the human team, as well as defining the strategic part and orientation of the company.-Achievement of a significant gross margin on sales.-Representing the sales pitch and strategy to investors.-Creation of an effective prospecting, tools and qualified sales methodology.-Promoting a positive image of Nóvigo among external investors.-He belonged to the Management Committee of Grupo Secuoya.

FACE Entrepreneurship es un proyecto de comunicación integral financiado por la Comisión Europea en el marco del programa Horizonte 2020.Este proyecto propone a los futuros emprendedores, cruzar y afrontar el “camino a seguir” para enfrentar el emprendimiento, romper las barreras psicológicas y culturales del miedo al fracaso, promover las habilidades para materializar ideas en proyectos y promover las relaciones entre diferentes participantes en el proyecto.El camino se muestra en una herramienta multiplataforma digital que se enriquece con contenidos audiovisuales y dinámicas de gamificación para motivar y promover la participación de los futuros emprendedores.

Audiovisual communication group of 12 companies, 700 employees and € 40 million.Start-up of the business unit in Madrid after the merger between Vertice360 and the Lavinia Group. Achievement of the objectives of the first year with significant turnover with technological projects of the type; LÓreal, PRISA, mitele.es (Mediaset), Imagenio (Telefónica) and management of the Terra.es account from our offices.Responsibilities:-Leading the Madrid business unit, a team of 60 people (including the client Terra).-Selection, hiring and training of sales teams and account executives.-Modification of the sales strategy based on the success of new products.-Reduction of sales costs by an important%.-Redefinition of roles within the organization, focusing on critical needs.-Management of the organizational structure and relationship with the general management of the Group in Barcelona.

Teaching the Master in Digital Marketing Management and Business Communication on the Internet (Web 2.0) and since June 2011 also for LATAM.

World leading company in the retail of decoration, construction, DIY and hardware, with 9,000 employees and € 1,500 million in turnover in Spain.Implementation of e-commerce (Apr 2011). Becoming the number 1 online store in billing in certain product families.Responsible for the launch of the Leroy Merlin website (Aug 2009), design, architecture, usability.Definition of the strategy and start-up of the company's “on-line” expansion (Multichannel). Responsible for the company's digital transformation project.Strategy applied in three phases: Online positioning of the company, communication with the customer, to finally sell through the online store. Through the following projects:-Responsible for the launch of the new website in 2009, design, architecture and usability.-Responsible for the national and commercial operations of the Internet Channel,-Email Marketing with a database of 250,000 web users and 900,000 LM Club members-Responsible for the SEM, annual budget of € 900,000 invested in Google through OMD.-Development of the web 2.0 strategy (Social Media) and relationship with clients through the Internet.-Generation of dashboards, ROI search for e-commerce and store sales.-Employment website with intelligent software for profiles and stores.-HACs, tools to help you buy.-Order online and shop.es-E-commerce.

Consulting and marketing agency based on new technologies.Capture of large corporate accounts multiplying the billing by three since my arrival. Leading multidisciplinary teams.Maximum person in charge and interlocutor with the clients of accounts such as: AENA, Banco Caixa Geral, Sony Pictures Spain, Virtual Museum Fundación Mapfre, OKI, Asisa. Development of e-commerce for Cinesa. Strategy and launch of the fashion and technology communities for El Corte Inglés. Extranet at European level for LÓreal.

Management of the Digital Business Group with a team of 30 people and € 3 million in turnover. With the first objective of its adaptation and viability in the dot-com crisis.Idea and Product Manager of PortalEmpresas de Internet S.L. Market place (B2B) later sold to a financial institution.Since 2001, compatible with the management of AulaFacil.com, the first portal in Spanish for multidisciplinary training worldwide by number of visits. Capture of online advertising. Sale of training courses to corporate clients. Sale to end user through LMS (partnership with Oracle).

Quotation of financial products (Derivatives and Futures) to Traders, for Bank clients on the London Stock Exchange.

Public shipbuilding company.Performing functions in the area of Accounting and bank consolidation, Treasury, Management control and Administration.