Gestão, implantação e desenvolvimento completo da área comercial para Brasil e Latam.

Responsible for Sales and New Business Division Brazil and Latam

Responsible for Sales, Brazil and Latam. Complete redesign of sales business model, reaching consecutive records of sales, market share and profitability.

Full restructuring and management of Sales and Marketing areas. Implementation of meritocracy philosophy. First trainee program of the company. Design, development and implementation of a new sales channel: distribution. Development, launching and management of a new business unit: Polyester Resins.Complete redesign of sales and marketing business model, reaching consecutive records of sales, market share and profitability.

Full category and P&L management of Hardware portfolio. Main attributes regarding this task were: Develop and implement Brazilian and International Product Road Map for the hardware division; Identify and fill portfolio gaps in order to achieve commercial targets; Key Account Management Trade Marketing and Channel Portfolio management; Implement a new Development and Launching product flow and Committee. Develop new M.I.S – Marketing Information System;… Show more Full category and P&L management of Hardware portfolio. Main attributes regarding this task were: Develop and implement Brazilian and International Product Road Map for the hardware division; Identify and fill portfolio gaps in order to achieve commercial targets; Key Account Management Trade Marketing and Channel Portfolio management; Implement a new Development and Launching product flow and Committee. Develop new M.I.S – Marketing Information System; Complete renewal of printer´s line, national and internationally, keeping the leadership in the Brazilian market of printers;200% growth on Peripherals Sales and launching of four new product lines. Show less

From December 2004 on, initiated the redesign of the Portfolio Management division at Portobello – the leader company of tile ceramics in Brazil.Portobello ended 2005 with a 30 % smaller portfolio, improving considerably its profitability per item.

Wet Category Product Manager - Washing Machines, Dryers and DishWashers The wet segment represents approximately 25% of Electrolux business in Brazil.2003 and 2004 ended with the highest market share ever for washing machines, reaching almost 40% of the market. Developed new washers generation (2005/2006) . Launchings from mid 2005 on kept electrolux leadership position .

Appointed in November 2000 as new Key Account Manager for “Casas Bahia”, the number one client of the company, responsible for approximately 25% of Electrolux do Brasil´s sales. The account ended 2002 with a 58% growth in sales and a 40% growth in volume when compared to 2000.

From January 1998 to October 2000 - Responsible for four of the top 15 clients of the company, responding for approximately 10% of Electrolux do Brasil´s sales.

Audit and Organizational consultant.

Controlling and Auditing consultant.