• Orientate through creative methodologies and innovation to generate ideas that come to products, services or new solutions to market. • Support in the analysis of new business ideas by providing technical, financial, comercial, legal, and market viability.• Develop business models to facilitate the monitoring strategy designed at each key point of the proposals.• Lead the develop of prototype minimun viable product that allow to measure the aceptance and market adoption, making a smaller investment of time and money.Skills used:Business process improvement - Strong communications - Problem solving - Project management skills

Responsabilities:• Responsible for the vision, innovation strategy development and market research to being market leader.• This position drives innovation in core product areas as well as adjacent spaces, anticipating and responding to changing consumer needs and trends to develop next-generation insurance and non-insurance offerings.• Drive the product lifecycle from initial idea through agile development and launch.Achievements:• Led and headed the strategy and the product of one of one of the most representative companies of intangible services in the country. • Ably identified and established relationships with key partners to increase value at products.• Directed product strategy, go-to-market positioning, rapid testing, and product implementation. • Led successfully restructuration step-by-step innovation process that included new product development, portfolio management, and idea management, for regions nationwide. • Effectively managed the innovation strategy of new product sales, new product portfolio, margin more than 12%. Skills Used:Innovative solutions development - Organizational Change Management - Problem solving - Project management - Negotiation - Leadership - Communication

• Find and develop new business oportunities related to digital marketing, advertising, and mobile marketing. • Design many posibilities that meet the need of the advertising market, at the same time visualizing future solutions. Making analysis of market challenges, strategies, sales, technical, legal, and financial that build a solid model business. • Leading the execution of development of the technology platform and algorithm design that allows the coexistence of information varibles, system behavior and market demand getting greater effectiveness in advertising impacts. • Responsible for determining the strategy and tactics both in product design as penetration and marketing. • Conduct market research to find insight to help the best solution to the customer. Achievements: • Develop a new business proposal where advertising and marketing strategies are carried out on a médium of communication that represent greater advantages over traditional media, allowing a mixture of (traditional) massivity and (digital) segmentation in the same medium, The third screen, the mobile phone. Developing mobile marketing and changing the way you advertise.• Create a new business model that adds value to each actor in the chain (cell operators, Media Centers, Advertising Agency, Users) in order to solve all the key aspects when proposing to develop a business around Mobile Marketing.• Directed the design and development of the technological platform and the algorithm that will support the system variables and the business model to provide the market with a strategic digital product option.• We developed the business doing a work of evangelization of Mobile Marketing with the heads of the cellular companies of Colombia, Claro, Movistar, Tigo, ETB. Skills UsedInnovation - Creativity - Negotiation - Leadership - Project Management - Communication - Analysis and analytical techniques

• Responsible for definition, planning, tracking and managing the project, for identifiying key resources and providing the direction they require.• Provide leadership to cross-functional teams responsible for delivering defined Project outputs to time and Project quality criteria.• Ensure compliance with the scope and quality established in the technical politice of network service through the management of installers groups distribuited around the country.Main Achievements: • Planed and implemented a strategy for telephone exchanges installations finding better results in terms of efficiency and effectiveness. • Managed a good relationship with customers the TOP customers of the company, this help to increase the sells in 35%. • Contributed to the definition of new policies work between areas, and thus improving response times and quality of the ANS established. Skills Used:Project Management - Negotiation - Leadership

• Design, planning, development and implementation of national solution to the migration to own network of last mile network owned by other providers. • Internally lead the coordination of the areas required for the magnitude of the project: Customer Service, Commercial, Assurance, Procurement, External Plant, Logistics, and the internal communication management between them. • Responsible for the implementation, management and coordination of the required technical activities. Main Achievements: • Led successfully a solution to national migration of last mile, which resulted was $2,5M saving for Telefonica Telecom. • Led simultaneously the work of different areas and teams (installation engineers, provisioning engineers, quality engineers) through get immigration of last miles without affectation of the service. • Using persuasion skills, I convinced customers to accept to change that the last mile from fiber optic to cobber. Skills Used: Project Management - Leadership - Engineering

• Lead the coordination, management, execution and implementation of contracts made by carriers: Colombia Movil ( Tigo ) , UNE ( EMTELCO ) , COMSAT , COLDECON , CABLE UNION , TELEORINOQUIA , TELEBUCARAMANGA among others. • Efficiently organize the large number of requests for installation services required by these clients. • Responsible for project monitoring and enforcement. Main Achievements: • The efficient management that was done with the teams of all the regions allowed to achieve the total execution of all the voting points that were required to have connected the National Registry of the Nation.• To achieve the satisfaction and loyalty of large customers by the management done, as a result of the improvement in times and timely attention to their needs. Skills Used:project management