Responsible for the development and delivery of the SaaS platform POLITICO Pro.• Lead and mentor a team of product managers through quarterly planning, roadmap management, and strategic planning.• Work closely with sales, service, editorial, and marketing to deliver excellence for our clients.• Collaborate with partners in engineering, design, sales, and marketing to deliver an ongoing flow of features and functionality.• Define and articulate the product roadmap, strategy, and vision.• Innovate and enhance the platform by experimenting with and shipping Gen AI features.

Responsible for the development and delivery of the pbskids.org shell site and PBS KIDS for Parents site. • Partner with business intelligence to develop and manage long-term research projects. • Drive site traffic by managing weekly UX/UI mini sprints with end-users. • Collaborate with engineers to stress test prototypes before development. • Develop and manage A/B testing initiatives. • Oversee the redesign of the PBS KIDS and PBS KIDS for Parents websites. • Continuously manage multiple backlogs with stakeholders. • Ensure rigorous quality control for website launches. • Inform the development of our streaming services and various apps through cross-team collaboration. • Ensure up-to-date UX/UI standards through engagement with designers and stakeholders. • Stay up to date on industry trends to future development. • Continuously study our competitive landscape. • Collaborate with accessibility experts to meet the latest standards. • Develop roadmaps, budgets, and feature requests with stakeholders. • Managed and mentor product staff and contractors, ensuring high performance and growth.

Ensured stakeholder needs were met and promoted digital products at PBS conferences and events.• Developed product launch marketing plans for PBS Digital products across web, mobile, and OTT platforms.• Oversaw stakeholder communications throughout the development and launch of Passport member video service.• Managed product launch schedules, tracked feature requests, and identified risks and opportunities.• Identified, mitigated, and communicated product launch status, risks and opportunities.• Produced station training materials and webinars, enhancing stakeholder knowledge.• Led the effort to elevate the department’s presence at the PBS Annual Technology Conference.• Significantly increased the number of digital sessions at the PBS Technology Conference.• Organized cross-functional teams to work on booths and events for PBS Meetings.• Contributor to the Station Products and Innovation blog.

Responsible for the product development and growth of the GuideStar Exchange.• Product Owner for the GuideStar Exchange, the GuideStar API, and Charting Impact.• Led the product development of the GuideStar Exchange, achieving increased participation within the Top 10,000 most viewed nonprofits on GuideStar.org.• Worked directly with engineers to define product requirements for the GuideStar API and the Charting Impact website.• Coordinated with external partners to develop and launch Charting Impact, which enables nonprofits to develop a concise impact report.• Led the development and launch of enhanced donation capabilities on GuideStar.org.• Represented the GuideStar Exchange at conferences.• Hosted weekly webinars for the nonprofit community.

Managed the development, marketing, and launch of the social network CTSciNet, as well as helped develop and implement the organizational social media strategy.• Helped produce and communicate the product requirements for the social network CTSciNet.• Assisted in quality control throughout the development process.• Developed the campus marketing and tour calendar for CTSciNet including campus speaking events and exhibiting at conferences.• Launched AAAS' first Facebook Fan Page and Twitter Account resulting in higher levels of engagement among early career scientists and with AAAS.• Led a team that developed the organizational social media standards for branding, policy and metrics.• Instrumental in integrating of 13 Facebook Fan Pages, 11 Twitter Feeds, 2 YouTube Channels, and 4 LinkedIn Groups.• Organized the first social media reception at the annual conference attracting standing-room only participation.• Organized live tweet sessions at live events to facilitate Q&A for off-site participants.

Responsible for the marketing and quality control of the funding database GrantsNet.• Increased the number of imported programs three-fold by launching an automated RSS feed.• Managed a daily XML workflow of funding programs.• Worked with developers to successfully transfer control of program management to funding agencies.• Initiated partnerships with scientific organizations, providing customized grant searches.• Launched sponsored grant placements.• Represented GrantsNet at scientific conferences. • Produced and sent weekly email alerts.• Published a blog with weekly grant opportunities.

Responsible for promoting MiSciNet to underrepresented minorities in the sciences and managing the campus representative program.• Established and managed the Campus Representative Program at 15 Minority Serving Institutions.• Assisted in launching campus outreach events at 20 Minority Serving Institutions.• Produced and presented workshops for students, faculty and other mentors.• Created and managed the weekly newsletter.• Represented MSciNet at scientific conferences.

Responsible for marketing and promotion of fitness memberships and paid classes.• Developed marketing campaigns and managed sales representatives.• Launched a print ad campaign that directly increased foot traffic.• Designed postcards that promoted the facility and its services.• Increased collaboration across departments to ensure successful execution of promotions.• Managed a yearly exhibits calendar that positively impacted sales funnel.• Planned and executed annual member appreciation events.• Designed group fitness classes that improved member retention and membership referrals.

Responsible for selling corporate and individual memberships.• Increased membership base by 10%.• Increased corporate accounts by 12%.• Developed new lead generation methods, such as web forms, direct mail, and restaurant partnerships.• Launched membership referral programs.

Responsible for day-to-day management of direct mail campaigns.• Developed and maintained a database of campaign milestones to efficiently monitor staff deadlines.

Responsible marketing and promotion of scholarly journals to university libraries. • Successfully negotiated mailing lists and advertising exchanges with various organizations.• Represented Heldref at conferences.• Managed intern staff.

Responsible for marketing scholarly journals to potential advertisers as well as managing advertising traffic for the 37 journals under the Heldref umbrella.• Created content for media kits.• Raised visibility of lesser-known journals.• Generated new advertising revenue among under-performing journals.