⚡️José F. Email & Phone Number

Washington, DC, US

United States

• Responsible for the development and delivery of the SaaS platform POLITICO Pro.
• Lead and mentor a team of product managers through quarterly planning, roadmap management, and strategic planning.
• Work closely with sales, service, editorial, and marketing to deliver excellence for our clients.
• Collaborate with partners in engineering, design, sales, and marketing to deliver an ongoing flow of features and functionality.
• Define and articulate the product roadmap, strategy, and vision.
• Innovate and enhance the platform by experimenting with and shipping Gen AI features.

Arlington, Virginia

• Responsible for the development and delivery of the pbskids.org shell site and PBS KIDS for Parents site.
• Partner with business intelligence to develop and manage long-term research projects.
• Drive site traffic by managing weekly UX/UI mini sprints with end-users.
• Collaborate with engineers to stress test prototypes before development.
• Develop and manage A/B testing initiatives.
• Oversee the redesign of the PBS KIDS and PBS KIDS for Parents websites.

Arlington, Virginia

• Ensured stakeholder needs were met and promoted digital products at PBS conferences and events.
• Developed product launch marketing plans for PBS Digital products across web, mobile, and OTT platforms.
• Oversaw stakeholder communications throughout the development and launch of Passport member video service.
• Managed product launch schedules, tracked feature requests, and identified risks and opportunities.
• Identified, mitigated, and communicated product launch status, risks and opportunities.
• Produced station training materials and webinars, enhancing stakeholder knowledge.

Washington D.C. Metro Area

• Responsible for the product development and growth of the GuideStar Exchange.
• Product Owner for the GuideStar Exchange, the GuideStar API, and Charting Impact.
• Led the product development of the GuideStar Exchange, achieving increased participation within the Top 10,000 most viewed nonprofits on GuideStar.org.
• Worked directly with engineers to define product requirements for the GuideStar API and the Charting Impact website.
• Coordinated with external partners to develop and launch Charting Impact, which enables nonprofits to develop a concise impact report.
• Led the development and launch of enhanced donation capabilities on GuideStar.org.

Washington D.C. Metro Area

• Managed the development, marketing, and launch of the social network CTSciNet, as well as helped develop and implement the organizational social media strategy.
• Helped produce and communicate the product requirements for the social network CTSciNet.
• Assisted in quality control throughout the development process.
• Developed the campus marketing and tour calendar for CTSciNet including campus speaking events and exhibiting at conferences.
• Launched AAAS' first Facebook Fan Page and Twitter Account resulting in higher levels of engagement among early career scientists and with AAAS.
• Led a team that developed the organizational social media standards for branding, policy and metrics.

Washington D.C. Metro Area

• Responsible for the marketing and quality control of the funding database GrantsNet.
• Increased the number of imported programs three-fold by launching an automated RSS feed.
• Managed a daily XML workflow of funding programs.
• Worked with developers to successfully transfer control of program management to funding agencies.
• Initiated partnerships with scientific organizations, providing customized grant searches.
• Launched sponsored grant placements.

Washington D.C. Metro Area

• Responsible for promoting MiSciNet to underrepresented minorities in the sciences and managing the campus representative program.
• Established and managed the Campus Representative Program at 15 Minority Serving Institutions.
• Assisted in launching campus outreach events at 20 Minority Serving Institutions.
• Produced and presented workshops for students, faculty and other mentors.
• Created and managed the weekly newsletter.
• Represented MSciNet at scientific conferences.

Washington D.C. Metro Area

• Responsible for marketing and promotion of fitness memberships and paid classes.
• Developed marketing campaigns and managed sales representatives.
• Launched a print ad campaign that directly increased foot traffic.
• Designed postcards that promoted the facility and its services.
• Increased collaboration across departments to ensure successful execution of promotions.
• Managed a yearly exhibits calendar that positively impacted sales funnel.

Washington D.C. Metro Area

• Responsible for selling corporate and individual memberships.
• Increased membership base by 10%.
• Increased corporate accounts by 12%.
• Developed new lead generation methods, such as web forms, direct mail, and restaurant partnerships.
• Launched membership referral programs.

Washington D.C. Metro Area

• Responsible for day-to-day management of direct mail campaigns.
• Developed and maintained a database of campaign milestones to efficiently monitor staff deadlines.

Washington D.C. Metro Area

• Responsible marketing and promotion of scholarly journals to university libraries.
• Successfully negotiated mailing lists and advertising exchanges with various organizations.
• Represented Heldref at conferences.
• Managed intern staff.

Washington D.C. Metro Area

• Responsible for marketing scholarly journals to potential advertisers as well as managing advertising traffic for the 37 journals under the Heldref umbrella.
• Created content for media kits.
• Raised visibility of lesser-known journals.
• Generated new advertising revenue among under-performing journals.

Master Of Business Administration - Mba

Bachelor Of Science - Bs, Marketing