José Salgado Email & Phone Number

New York, Ny, Us

New York, Ny, Us

• Establish and spearhead the LinkedIn Brand Social AOR division, driving a deep understanding of cultural and industry trends. Develop cutting-edge content strategies to maximize engagement and participation.• Collaborate closely with cross-functional teams and executive leadership to position LinkedIn as a cultural focal point in the world of work. Foster authentic integration with diverse audiences, including LGBTQIA+, college students, Gen Z, and marginalized communities.• Exercise comprehensive budget oversight, collaborating with finance partners to maintain fiscal discipline, manage staff resources, and control out-of-pocket (OOP) expenses.• Champion innovation by seamlessly integrating cutting-edge technology, AI, and platform advancements into our daily content strategies, positioning us as industry leaders.• Work closely with internal and external reporting partners to ensure that our marketing efforts are measurable, provide key learnings to continuously optimize strategies, and align with LinkedIn's OKRs (Objectives and Key Results).

New York, Ny, Us

• Collaborated with a diverse, multinational team comprised of members from 5 countries and 4 agencies, leading to a significant victory for the M&C Saatchi network amidst the challenges of the global pandemic.• Steered the day-to-day operations of the team behind Iceland’s Let It Out Campaign, achieving remarkable results with over 2.6 billion global impressions and securing extensive media coverage, including prominent features on Good Morning America, The Today Show, NPR, Travel and Leisure, and BBC. • Oversaw the creative production of Wells Fargo’s Summer Food Bank Campaign, encompassing a multi-platform approach spanning OOH, linear and digital TV, social media, and strategic partnerships, notably with Good Morning America and the American Music Awards. The campaign delivered exceptional results, surpassing previous consumer testing benchmarks.

New York, Ny, Us

• Pioneered the influencer strategy and oversaw its seamless execution for the Band-Aid partnership with Product (RED). This initiative drove an impressive 2.3 million organic impressions and catalyzed a remarkable 200% surge in sales since its launch.• Established and operationalized the agency’s inaugural in-house studio dedicated to crafting digital content for clients and enhancing in-house social channels. This strategic move bolstered our creative capabilities and streamlined content production.

Santa Monica, California, Us

• Contributed to ideation and played a pivotal role in crafting winning pitches for social media and influencer RFPs, as well as proactive pitches to prospective clients.• Led end-to-end management, execution, and performance measurement of comprehensive social media campaigns for an illustrious client roster, encompassing esteemed brands such as Delta Airlines, Korbel California Champagne, Ulta Beauty, Clorox, and the U.S. Army.

Oakland, Ca, Us

• Pioneered an efficient process for agency workflow management, expertly navigating internal creative and cross-functional collaborations. Orchestrated the seamless execution of day-to-day campaign and media tasks.• Strategically collaborated with critical internal and external stakeholders to shape campaign strategies and successfully spearheaded the launch of Pandora’s Premium on-demand service.• Conceptualized and executed impactful social campaigns in collaboration with renowned artists such as Shawn Mendes, Bon Jovi, Tove Lo, and Rae Sremmurd, resulting in a substantial increase in listening hours on the platform and a significant reduction in the cost per incremental listener.

Chicago, Illinois, Us

• Managed teams across multiple agency departments including, production, creative, project management, optimization, strategy, legal, CMS, and dev teams in order to successfully achieve client’s goals; • Served as agency point person to account and provide project status updates in development including, web updates, direct mailings, sweepstakes, giveaways, bounce backs, coupons, and partnerships directly to client; • Worked with clients to create project briefs in order to communicate metrics for success, restrictions, mandatories, creative considerations, budget, and deadlines to agency for all projects; • Offered creative solutions in order to utilize resources efficiently to stay on budget;

Chicago, Illinois, Us

• Created engaging presentations to inspire and inform at-risk youth of possible career paths in marketing and advertising;• Consulted on company-wide MERG rebranding in order to be more inclusive to employees; • Spearheaded funding and organization of Leo Burnett’s first official scholarship through partnership with non-profits;

Chicago, Illinois, Us

• Created monthly brief with upcoming Facebook and Twitter initiatives for multiple clients;• Developed editorial calendar according to upcoming holidays, promotions and days of interest to the client; • Posted to social media platforms and moderated and responded to fans according to client and agency social media guidelines;• Reported to client on post data and possible opportunities for expanded engagement based on those trends; • Moderated a heavily regulated webpage social media community and reported on trends and innovations for increased engagement; • Alerted client directly to concerning messages, comments or photos;

Brooklyn, New York, Us

•Assisted on PR strategies for Turnbull & Asser, Santoni, Massimo Alba, Cesare Attolini, and Stylebop.com;•Created monthly reports with media outlet circulation and calculated ad revenue based on product placements;•Developed and pitched product placement ideas to major media based on clients’ needs;•Wrote and edited client press releases for upcoming campaigns and initiatives;

Emmaus, Pa, Us

•Wrote assigned online stories for MensHealth.com including: style news articles, slideshows, and regularly featured franchises, such as: Monthly Must-Haves, Ask Men’s Health, Look and Learn, Steal His Style, and Must Lust Bust;•Conceived, pitched, planned, and executed freelance story ideas: from conceiving concept to selecting clothing to styling photo shoot and writing accompanying story;•Selected images and style for the “Look of the Week” posts for social media platforms;•Helped fashion team plan, produce, and style photo shoots with art and photo team;•Managed and handled fashion closet trafficking;

Emmaus, Pa, Us

•Wrote content for MensHealth.com and social media sites;•Managed and handled fashion closet trafficking; •Conducted trend and product research for magazine articles;•Interfaced with brand designers and representatives at market appointments and desk-side visits;

New York, Ny, Us

•Conducted research for cover stories for print and online;•Transcribed audio from celebrity interviews with feature subjects including: Miley Cyrus, Robin Thicke, Anna Faris, and Pharrell, James Corner and Marisha Pessl;•Interfaced with brands at market appointments for possible featured products;•Developed and pitched ideas for the Daily Details blog;•Assisted the editorial department in administrative duties;

•Researched, documented, and organized information about competitor blogs and YouTube Channels;•Assisted with program development for the channel series including Juanes documentary series, celebrity Google+ Hangout series, and special events coverage;•Managed social media sites including: Twitter, Facebook, Reddit, and Tumblr;•Managed the film and video release forms of interviewees and actors;•Developed questions for interviews with bands, celebrities, and other talent;