Responsible for managing brand and product campaigns for international suppliers of specialized medical equipment, while developing collateral material for the region. Collaborated with global marketing teams to adapt and execute international strategies for the local market, ensuring that campaigns resonated and succeeded regionally.Led multichannel campaigns from planning and execution to post-campaign analysis, assessing KPIs and optimizing future strategies. Analyzed competitor activity to enhance campaign effectiveness and secure the best market results.Co-managed marketing budgets alongside business units, overseeing monthly forecasting and financial control of campaigns. Developed and implemented digital strategies, focusing on the planning, conception, and design of digital campaigns that drive engagement.Additionally, spearheaded the creation of websites designed to streamline orders and enhance customer experience, contributing to overall business growth and operational efficiency.

In charge of overseeing market needs, developing digital and social media marketing strategies, and executing product promotions and launches. I conducted in-depth market analysis to identify consumer trends and opportunities for brand growth, ensuring effective brand identity positioning and customer engagement across all platforms.I led the 360-degree advertising and promotion programs, covering email campaigns, social media efforts, co-branding initiatives, and multimedia presentations. My role involved crafting targeted digital strategies and executing marketing campaigns that amplified brand presence in the market, as well as developing, organizing, and executing educational courses, workshops, and hands-on trials to enhance product visibility and engagement.Market research played a key role in driving product definition and developing affinity marketing programs, allowing us to build deeper connections with customers. I also managed brand identity redesign projects, ensuring consistency across all touchpoints and channels, and optimizing ROI through continuous performance analysis.Collaborating closely with sales teams, I provided training and marketing tools to ensure alignment with the company’s brand strategy. I also played a central role in coordinating workshops, congresses, and hands-on trials, showcasing products while managing customer data and building a quality portfolio for future marketing actions.

Led the brand strategy for Medical-Scope and its product brands, Pentax Medical and Mauna Kea Technologies, ensuring consistent and impactful messaging across all channels.Managed public relations and social media networks, increasing brand visibility and engagement through targeted campaigns and audience-focused content.Developed and executed comprehensive marketing strategies, aligning corporate goals with the needs of brand partners to drive awareness, loyalty, and business growth.Collaborated with cross-functional teams to create integrated brand experiences, enhancing customer engagement through both digital and physical touchpoints.Oversaw content creation and campaign execution, ensuring that all materials resonated with the target audience while meeting brand objectives.

Led the development of the clinic’s brand identity, establishing a cohesive visual and communicative image that aligned with its mission and values.Designed and implemented a comprehensive branding strategy, including logo creation, color palette, tone of voice, and marketing materials, to position the clinic as a leader in endoscopy services.Executed user experience strategies, improving patient engagement and satisfaction through tailored digital and in-person touchpoints.Developed and managed the clinic’s website, ensuring optimal functionality, user-friendly design, and regular updates to maintain relevance in the market.Oversaw social media management, driving patient awareness and fostering community engagement with strategic content and regular interactions.Provided ongoing marketing support, ensuring consistent messaging across digital platforms and assisting with the development of promotional campaigns to enhance clinic visibility.

Developed the corporate identity from the ground up, including logo design, brand colors, typography, and messaging, to establish Bonkay Animal as a premier pet boutique hotel in Cancun.Created a cohesive brand experience, designing marketing materials such as business cards, brochures, and customer-facing assets that enhance the overall guest experience for both pets and their owners.Designed and launched the company website, ensuring a seamless and visually appealing online experience that reflects the brand’s personality and values while also being user-friendly for clients booking services.Managed the creation and maintenance of social media platforms, including content development and strategic engagement, to grow the hotel’s online presence and foster a community of loyal pet owners.

Led the creation of the clinic's corporate identity, including the design of the logo and development of all brand materials to establish a cohesive and professional image.Designed and implemented the clinic’s visual branding strategy, ensuring consistency across all touchpoints, from patient brochures to business cards, clinic signage, and promotional materials.Managed the design and development of the clinic’s website, ensuring an intuitive user experience for patients, as well as integration with social media for broader online engagement.Supported the clinic’s digital presence, overseeing social media management and ensuring content aligned with the clinic's branding and goals for community outreach.

In my role at the Ministry of Health, I designed and implemented comprehensive digital marketing programs that included website development, content creation, and collateral marketing materials. My focus was on crafting initiatives that catered to diverse audiences, from individuals with low literacy levels to medical professionals, all while ensuring cultural and environmental relevance for projects aimed at prevention and disease control.I built and nurtured relationships with stakeholders to establish effective health communication strategies for both promotional and public health research initiatives. With a strong proficiency in social media strategy and implementation, I applied usability practices to enhance website development, ensuring user engagement and accessibility.In 2009, I played a pivotal role in the team responsible for crafting and disseminating key messages during the H1N1 influenza pandemic, developing targeted campaigns to address the outbreak in Mexico City. This experience culminated in my representation of Mexico on the board of the WHO Risk Communication Group in 2010, where I collaborated with international partners to enhance health communication strategies. Throughout my tenure, I served as the primary contact for potential partners, supervising and training federal staff while managing business needs. I worked closely with the Health Promotion Director to oversee project management for 30-60 ongoing initiatives, providing strategic direction to ensure alignment with organizational goals.

During my time at Atomix Videogame Magazine, a prominent publication in the gaming industry, I led the planning, development, and execution of comprehensive marketing strategies for the brand. This role allowed me to develop promotional activities, conduct competitor analyses, and supervise research and development to identify key marketing opportunities. My experience in sales promotions, advertising, and sales further enhanced my strategic approach.As a key contributor in event marketing, I was involved in our collaboration for the 2005 Atomix-Nintendo booth at the Wii launch and the in-house "Atomix Gamer Choice Awards 2006," which celebrated the gaming community. Atomix has established strong relationships with the big three video game companies—Nintendo, Sony PlayStation, and Microsoft Xbox—allowing us to provide exclusive insights and content for our audience. As an editor and contributor, I also served as a reviewer and critic, providing valuable perspectives that enriched our publication's offerings.I crafted compelling messaging for online and new media platforms, including SMS campaigns, and managed the design and content development for various communication products, including print and electronic promotions. In addition, I coordinated public relations and mass media efforts for the magazine, ensuring our message reached a broad audience. I also maintained website content and e-newsletters, overseeing all aspects of content development and maintenance, which strengthened our connection with the gaming community.

During my time at Holcim, I played a crucial role in supporting both qualitative and quantitative market research, contributing to various studies that were recognized as best practices within Holcim Global. These included anthropological research, neuromarketing, usage & attitude (U&A) studies, micromarket analysis, channel management, microfinancing projects, and brand equity assessments. These research efforts provided invaluable insights that shaped business strategies across multiple sectors.I collaborated in the development and execution of marketing plans, many of which were tailored to specific consumer centers. This ensured that marketing strategies were both relevant and impactful at a local level, addressing the unique needs of each segment. Additionally, I contributed to the implementation of a comprehensive Market Intelligence System, enabling data-driven decision-making and fostering a more responsive approach to market demands.I also supported the development of a market tracking tool, designed to deliver early warnings of potential opportunities and threats. This tool helped the company to stay ahead of the competition by identifying new client prospects and areas for growth, ensuring Holcim’s market leadership through proactive and strategic responses.