Jose Naranjo Email & Phone Number

Frankfurt Am Main, DE

• Reporting to the President of North America, lead the Marketing team to develop and deliver portfolio and product strategy and campaigns. Member of the NA Leadership Team
• Repositioned key product, developed new messaging within 8 months of joining into a compelling new disease and product narrative
• Within 4 months reorganized team, attracted new talent to form a high performing Marketing team
• Contributed to product growth acceleration doubling the growth rate compared to that of the market

London, GB

• Reporting to the CEO/CCO, responsible for the commercial strategy and operational excellence in the company
• Partnered with markets to align on plans and KPIs to accelerate sales growth
• Led the digital transformation of the company to embed omnichannel in global and local HQ and field forces
• Led Global Team to deliver 3 optimized launches within 9 months

London, GB

• Reporting to the CCO, responsible for in-market and pipeline global portfolio/product strategy and promotional campaigns. Built and led a team of Franchise Heads to accelerate sales growth, both organically and through.
• Built a global Marketing team from scratch, developed Marketing & Launch Excellence into a commercial powerhouse
• Put in place Franchise strategies, product positionings, Brand Plans & new campaigns across Franchises in 6 months
• Delivered aligned positioning, launch plans, Brand Plans and campaign for new product within 3 months
• Partnered with GMs and local teams to develop co-creation ways of working for Global to deliver strategy and Local to focus on flawless execution

RTP, NC, US

• Responsible for all sales and marketing operations, BU-wide business improvement and market research for the Stiefel BU in GSK's US affiliate, managing 3 direct reports. Member of the US-Stiefel Leadership Team
• Drove root cause analysis to diagnose and address sales underperformance, delivering an action plan within 2 months
• Redesigned processes within 8 weeks to ensure timely and accurate data, and streamlined review/discussions of management visual controls/KPIs processes at all levels (BU Head, Marketing and Sales) resulting in 50%.

RTP, NC, US

• Responsible for the global strategy, development and commercialization of the topical, oral and biologics product portfolio of the Standalone Innovation Dermatology Franchise (Stiefel). Leadership of all stages from.
• Defined and negotiated cross-functional alignment on the overall Therapy Area focus and 5-product portfolio strategy, identifying and prioritizing 12 disease areas of interest to guide R&D and Business Development teams
• Designed and led global product strategy and marketing plan for launch excellence brands, successfully aligning local affiliates to business case, commercialization plan and local commitment to launch
• Commercial Lead for business development (BD&L) activities, including prioritization, commercial evaluation, commercial team leadership, deal terms drafting and internal senior boards' approvals – assessed 50+.
• Co-led partnership with the Oncology Global business to reach dematologists involved in the treatment of melanoma with MEK and BRAF

Brentford, Middlesex, GB

• (Oct 08-Aug 10 - Acting Marketing Director, reporting to Vice President and Head of Centre of Excellence)Commercial responsible for the £150M Avandia Franchise in Europe, including brand strategy and promotional.
• Identified Avandia’s drivers of growth, led the Strategic Brand Plan, partnering with commercial and medical networks, to optimize resource allocation and profitability across Europe, keeping the Franchise 4th by.
• Developed and implemented business plan, strategic & promotional campaigns, aligning affiliates with market access mapping and optimized segmentation and targeting, leading to a sales decline reduction from 21% to 13%

Brentford, Middlesex, GB

• Responsible for the GSK antibiotics portfolio commercial strategy along the drug development continuum, chairing the multi-disciplinary Disease Area, Commercial Matrix, and Early Stage Matrix teams
• Led the disease area strategy for GSK’s antibacterial pipeline, chairing matrix teams to ensure strategic input and cross-functional alignment around proposed portfolio strategy and assets’ individual differentiation
• Member of the European Launch Team for ALTARGO (topical antibacterial)

Brentford, Middlesex, GB

• Responsible for promotional campaign, co-promotions, and CME and promotional medical education programs
• Led the development and implementation of the promotional campaign and roll-out to 1,500 reps across the U.S. promoting this $2.0 billion product indicated for herpes
• Managed co-promotion agreement with Astellas on Valtrex, including design, coordination, and implementation in different areas - strategic scenarios, cost-benefit analysis, optimal sampling level, sales training for.
• Developed and implemented annual tactical plan for brand’s peer programs on a $5 million A&P budget, doubling ROI and average number of attendees per call on key program

Brentford, Middlesex, GB

• Educated physicians on diabetes, CV, antibiotic products. Developed Latino project targeting Hispanic customers/patient base
• Drove one of my doctors to the number 1 prescriber position in the North & South Carolina Region by total number of scripts written for the diabetes franchise, increasing his market share from 6% to 37%

Brentford, Middlesex, GB

• Modeled and evaluated new indication for off-patent $22 million/year sales drug. Participated in cross-functional team to out-license a $70 million/year sales drug
• Led matrix team to assess medical and commercial viability of a potential indication in an $800 MM market, evaluated legal and patent issues, competitive factors; determined and evaluated alternatives (NPV, ROI)..

• Advised small and medium-sized companies on Tax, Labor, Civil, and Mercantile Law, as well as accounting and financial management
• Designed and implemented my firm’s business plan, managing all aspects of business operations
• Designed and conducted clients’ strategic, financial, and tax developments, representing them in court on mercantile, administrative and labor matters

Doctor Of Philosophy (Ph.D.) - Cum Laude, Law

Mba (Full Time), Business

Bachelor Of Law - Attorney At Law, Law