Neethu Jose Email & Phone Number

Mumbai, Maharashtra, India

- Led the first multi-channel campaign for the brand achieving 30M+ reach, 13%+ CTR- Owned end to end marketing programs & partnership projects, ensuring key KPIs are met – 5% conversion- Optimised media (TV/digital campaigns & marketing events) for creating demand on digital platforms & Retail - Improved customer experience on Direct-to-Consumer channel- Implemented national marketing campaign on TV - 40% rise in Brand Awareness- Developed Marketing Mix & executed it across channels- Led Brand collabs and worked with Celeb agencies for communication development

Mumbai, Maharashtra, India

- Owned Brand P&L for NPDs, facilitated entry into 2 new categories- Crafted ATL (TVC/ Digital/ Print) & BTL- Identified white spaces for entry through market analysis and deep consumer insights- Planning and budgeting digital and TV campaigns for brand awareness building

Chennai, Tamil Nadu, India

Handled New Product Development and GTM for GCC & SAARC markets. Responsible for all Marketing activities including New Product Development , GTM, Digital marketing and Brand planning in Bangladesh,Sri Lanka and Nepal.

Hyderabad Area, India

Handled Key accounts of Frozen seafood in US and Japan markets. Worked closely with the product development team during launch of ITC MasterChef shrimps in India.

Mumbai, Maharashtra, India

Developed E-commerce strategy for Mahindra’s rural business.Piloted in Test markets

Master Of Business Administration (Mba), 3.4/4

Activities and Societies: Tedx committee. Cultural Committee.

Bachelor Of Science (B.Sc.), Biochemistry, First Class

Activities and Societies: Environmental ConservationDetailed study of subjects like Nutrition and food science, Metabolism, Molecular.