Jose O. Rivera Email & Phone Number

Redwood City, Ca, Us

Redwood City, Ca, Us

• Responsible for managing and growing multiple publisher accounts (with over $3 million in annual billings), by focusing on long term growth in fill, and revenue across all digital platforms (CTV, Online, Mobile Web, Mobile app). Negotiated rates and impression guarantees and upsold products. • Setup and optimize display (header bidding), and video campaigns across multiple platforms using proprietary programmatic platform (SSP). • Presented business reviews on a quarterly basis to strategic and high volume publishers with a focus on optimizing performance by increasing KPI’s for advertising clients which included VCR’s, Viewability, impression counts, CTR, and audience reach.• Create tags/placements and troubleshoot technical issues that arise with tag or placement setups, including but not limited to impression tracking discrepancies, delivery issues, and low fill. • Work with multiple internal support teams including yield management, legal, finance, and technical support to insure that active campaigns are running correctly at all times.• Work with brand security team to eliminate fraudulent properties (and publishers) from our network using internal tools as well as 3rd party tools such as Similarweb, Doubleverify, MOAT, Majestic, and IAS.• Revised and modernized the publisher team training manual and helped train team members in internal processes.

New York, Ny, Us

• Managed and grew new and existing client accounts, and provide day to day support to clients (web publishers) which included metric reporting if requested. Worked with the sales team to identify new opportunities as needed, and upsold products when possible.• Setup, manage and make recommendation to clients regarding second-tier search advertising campaigns including ad copy, budgets, bids, keywords, targeting. Campaigns are run with the goal of achieving a client’s CPA goal (direct response) or maintaining profitability on their CPM arbitrage model which is achieved by tracking source quality using ad server reporting for both display ads and video. Also provide training to clients in the use of the self-serve aspects of the Bluelink’s proprietary campaign management UI (RTB system).• Monitor and analyze performance and work with the traffic team to ensure correct network sources are being applied for each campaign.• Expand our publisher network by identifying and reaching out to publishers and other traffic sources for search, display, and e-mail. Provided constant feedback on performance to traffic sources to aid in campaign optimizations.

Paramus, Nj, Us

• Managed and grew marketing budgets for over thirty college and universities across the US and Canada. • Worked directly with affiliates as well as internal teams to generate leads and meet client enrollment goals with online lead generation, display, mobile, PPC, and call center products.• Resolved any lead delivery system issues working together with both clients and the internal tech team. This also included changing copy or images when necessary on internally hosted lead forms as well as confirming that all links worked correctly.• Managed cross-functional relationships within agency, with clients and vendors, as well as quarterly planning and budgeting including plan development, media planning, attending input sessions and trade shows. • Responsible for invoicing clients and processing of new orders and campaign setups. • Provided clients with regular reporting of campaign metrics as well as customer service. Aided the sales team in upselling products.• Trained and mentored media assistant.

Monmouth Junction, New Jersey, Us

• Managed the day to day sales transactions of clients. Checked in with clients on a weekly / daily basis and provided customer service as needed. Liaison between clients and internal departments.• Aided sales team by up selling a variety of media to clients including print, radio, events, online, e-mail, outdoor, and location media. Responsible for processing orders and trafficking of client creative for all media.• Responsible for quality assurance and testing of e-mail campaigns before deployment.• Prepared client proposals, using alloy’s rate structures in Excel. Aided sales team in direct presentation of proposals to clients.• Same duties as media assistant.

Monmouth Junction, New Jersey, Us

• Purchased magazine and newspaper advertising space in college, military, multicultural, and alternative market publications. Generate insertion orders, distribute material, and confirm ad space and receipt of material. Resolve placement issue such as incorrect material, missed run dates, and headline changes, rates, and vendor invoicing.• Perform negotiation of positioning, price discounts, make-goods and added value for clients.• Building rapport and maintaining relationships with publishers. Work closely with the sales department to understand client needs to insure accurate placement.• Maintain efficient and extensive filing systems for easy retrieval of information electronically as well as hard files. Prepare client billing for media placement.• Proofread client ads to ensure grammatical accuracy and event date corresponding to insertion date information.

London, Greater London, Gb

• Prepared monthly billing and estimates utilizing Donovan system and Microsoft Word for interactive (online) and spot (radio & television) media. Reconsolidated billing and estimates using Excel. • Processed vendor invoices and worked directly with vendor requests.• Coordinated with account manager, media buyers and vendors to resolve buy discrepancies.• Handled extensive data entry using Excel and Donovan as well as clerical duties.