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As the newest team member at Broex, a crypto exchange, I observed significant challenges such as cash flow issues, declining user numbers, and the absence of a clear product vision. After conducting market research, I developed a strategic plan to address these issues. https://j-a.co/portfolio-item/broex/Key Contributions:Repositioning: Conducted research and user interviews, proposing a solution to reposition the product as a crypto wallet to meet the target market's… Show more As the newest team member at Broex, a crypto exchange, I observed significant challenges such as cash flow issues, declining user numbers, and the absence of a clear product vision. After conducting market research, I developed a strategic plan to address these issues. https://j-a.co/portfolio-item/broex/Key Contributions:Repositioning: Conducted research and user interviews, proposing a solution to reposition the product as a crypto wallet to meet the target market's needs.Vision and Roadmap: Created a product vision and roadmap, divided into epics and sprints for execution.Product Management: Led product management process from ideation to release, establishing product and design requirements, cross-functional collaboration, product backlog prioritization, and product analytics. Oversaw UI/UX enhancements, created landing page, and optimized web app user flows and features through A/B testing. Developed mobile app from scratch based on customer needs. Conducted competitive research, provided training, and worked with the support team to prioritize product issues and requests.Team Building: Reorganized and optimized the design department, established a product department from scratch.Marketing: Developed a comprehensive marketing strategy, created a new branding personality, and executed a PR strategy.Results: After three months, impressive achievements were seen, including a higher conversion rate from the main page to depositors and a drop in cost per depositor from $4629 to $267. Show less

NEVAM is a blockchain-powered social network that empowers creators with unlimited personal metaverses for self-expression without the fear of censorship, content ownership issues. NEVAM offers NFT support for content ownership, seamless posting experiences, and the ability to buy, sell, and rent/lend them. Key Contributions:Market Research:- Conducted secondary market research to identify gaps in the NFT and metaverse landscape- Analyzed market trends, consumer… Show more NEVAM is a blockchain-powered social network that empowers creators with unlimited personal metaverses for self-expression without the fear of censorship, content ownership issues. NEVAM offers NFT support for content ownership, seamless posting experiences, and the ability to buy, sell, and rent/lend them. Key Contributions:Market Research:- Conducted secondary market research to identify gaps in the NFT and metaverse landscape- Analyzed market trends, consumer behavior, and regulatory frameworks- Conducted market sizing analysis to estimate potential market sizeProduct Discovery:- Validated problem through customer interviews and created high-fidelity prototype- Conducted user testing and gathered feedback to improve usability and user experienceProduct Scope:- Established vision and mission, identified differentiators, and developed go-to-market strategy- Designed blockchain-based social media dynamics and structure for NFTs and metaverses- Developed NFT and metaverse utilities and features to address user pain points- Developed pricing models and revenue projections- Built project roadmap and conducted user research to prioritize featuresTeam Building:- Recruited team members on profit-sharing model- Established remote working environment and implemented agile project management- Created culture of continuous learning and set performance metrics and KPIsBranding:- Conducted customer research to develop brand messaging and visual identity- Oversaw branding document design and tested target market appealProduct Building:- Collaborated with team lead to develop tech stack and design system style- Oversaw feature creation process and directed art creation- Conducted user testing and collected feedback to improve user experience- Insured scalability and established partnerships and integrations- Developed technical documentation and support materials- Researched and evaluated new technologies and trends for innovation Show less

Salt is a leading marketing research agency in the CIS region, specializing in conducting both primary and secondary qualitative research. As a product researcher at Salt, I have had the opportunity to work with some of the biggest and most well-known international brands and products, such as Canva and BAT, helping them overcome their challenges and contributing to their success through my research and insights.Key Contributions:- Acted as a project manager and ensured smooth… Show more Salt is a leading marketing research agency in the CIS region, specializing in conducting both primary and secondary qualitative research. As a product researcher at Salt, I have had the opportunity to work with some of the biggest and most well-known international brands and products, such as Canva and BAT, helping them overcome their challenges and contributing to their success through my research and insights.Key Contributions:- Acted as a project manager and ensured smooth and efficient execution of my research projects- Collaborated with clients to understand their needs and goals and tailored research methods accordingly- Wrote the questionnaires and screeners and helped with participant recruitment- Conducted extensive secondary market research and data analysis- Conducted various product validation tests, including but not limited to usability testing, customer surveys.- Conducted customer development interviews & focus groups.- Worked closely with cross-functional teams to develop and implement effective product research strategies- Analyzed and interpreted large amounts of data, synthesizing findings into actionable insights and recommendations- Facilitated client workshops and presentations to showcase research findings and help drive decision-making- Presented findings and recommendations to clients and supported them in implementing insights- Mentored junior researchers and provided guidance on research methodology and best practices. Show less

MER — was a consulting agency that specialized in helping companies to successfully enter the Middle East and Russian markets. We served as a bridge between the two regions and provided market research, market intelligence and product-market fit services to clients looking to expand into either market.Our mission was to help companies navigate the cultural and market differences between the Middle East and Russia and successfully launch their products.What did I… Show more MER — was a consulting agency that specialized in helping companies to successfully enter the Middle East and Russian markets. We served as a bridge between the two regions and provided market research, market intelligence and product-market fit services to clients looking to expand into either market.Our mission was to help companies navigate the cultural and market differences between the Middle East and Russia and successfully launch their products.What did I do:Market research:- Conducted extensive market research in both the Middle East and Russia to understand the cultural differences and consumer behavior in each region- Conducted product discovery interviews with key industry players and consumers to better understand the market and identify untapped opportunitiesPositioning:- Assisted clients in defining their value proposition and unique selling points to effectively position their product in the target market- Provided guidance on branding, messaging and marketing strategies to appeal to the target audienceProduct-market fit:- Helped clients to find the right product-market fit in the target region, by analyzing the market needs, consumer behavior, and competitors- Provided recommendations on product features, pricing and distribution channels to maximize the chances of successLaunch assistance:- Provided support in launching the product, including managing relationships with suppliers, distributors, and partners in the target region- Conducted market testing and provided recommendations for improvements based on feedback from the target audience.The project was a success and resulted in several clients successfully launching their products in the target markets. This allowed them to expand their reach and increase their revenue, contributing to the growth of their business. Show less