Joseph Anthony is a brand strategist, marketing expert, entrepreneur and one of the nations foremost experts on Millennials. A New York based entrepreneur, Anthony has been transforming the tools and techniques of marketing and brand imaging since he was 23 years old. Anthony, at the time a recent graduate of Boston University and working at the New York Times, was asked to give an impromptu presentation on youth marketing trends to executives at J. Walter Thompson. This successful lunch break meeting so impressed senior management that Anthony was offered a monthly retainer on the spot.Anthony duplicated his success as a consultant for JWT by landing several other prominent accounts including but not limited to; Tommy Hilfiger, DC Comics, Coca Cola, Steve Madden and Nike. The momentum and success of these projects gave Anthony the vision to form a full service marketing agency. In the winter of 2000, Anthony launched a full service marketing agency, VITAL Marketing, with a specializing in helping brands target young consumers. Since launching VITAL Marketing, Anthony has been personally responsible for generating over 150 Million dollars in revenue. As of recent, Anthony has launched his a new agency and media concept, Hero Group (www.herogrp.com). Hero Group is a full service Millennial marketing and new media company, specializing in creative, digital and brand strategy. Hero's vision is to help brands build their business by defining their broader social purpose and then inspiring and empowering Millennials to participate in driving that purpose forward. Specialties: Millennials, Generation Z, Technology, New Media, Social Media, Intellectual Property Development, Brand Development, Social Impact, Brand Strategy, Culture and Lifestyle, Influencer Marketing, Social Anthropology.