Joseph Berson Email & Phone Number

New York, Ny, Us

New York, Ny, Us

-Conceptualize and create engaging multimedia content for various ad campaigns, including video, graphics, and copy, that aligns with brand messaging and campaign objectives.-Collaborate with strategy team to develop content that resonates with target audiences, driving social media engagement across platforms.-Optimize content for SEO and social media algorithms, leading to a 22% increase in organic reach and engagement.-Conduct research on industry trends and competitor activity to inform content strategy and ensure relevance and innovation in creative output.-Edit video and design graphics using Adobe Creative Suite, CapCut, and Canva, delivering polished and professional assets that elevate brand aesthetics.-Analyze content performance using Sprinklr, providing insights to refine and enhance future content strategies for improved results.-Lead brainstorming sessions and pitch creative ideas to clients, contributing to the development of standout ad campaigns that meet and exceed client expectations.-Proactively integrate the latest social media trends into campaigns, ensuring content remains fresh, relevant, and resonates with target audiences.

New York City Metropolitan Area

-Strategize and develop high-impact social media campaigns for Paramount’s flagship series, including Yellowstone, 1923, and 1883, driving brand awareness and audience engagement across multiple platforms.-Pitch and produce compelling content across TikTok, Instagram, YouTube, Threads, X, and Facebook, ensuring cohesive messaging while leveraging each platform’s unique strengths. -Generate exponential follower growth across social channels, gaining 567,000 followers in 4 months for new Paramount IP, demonstrating a deep understanding of audience engagement and growth tactics.-Manage all aspects of social media campaigns, from initial planning and creative development to execution and post-campaign analysis, ensuring seamless delivery and impactful results.-Develop engaging and on-brand copy that captures the distinct voice and tone of each Paramount IP, contributing to a strong, consistent narrative across all channels.-Leverage data for strategic insights to continuously refine strategies, driving informed decision-making and improved campaign performance.-Edit and optimize video content for diverse social media platforms using Adobe Premiere, maximizing engagement and reach.-Implementation of SEO best practices, strategically incorporating keywords and improving content discoverability and search engine rankings.

New York City Metropolitan Area

-Produced and curated compelling content for Sirius XM's app and social channels, leveraging advanced skills in Adobe Creative Suite to elevate follower growth. -Spearheaded the management of asset publishing across Sirius XM's app and social platforms, adeptly maintaining a high-frequency content schedule in a dynamic environment.-Instrumental in driving an impressive 18% growth in the company's social media following from 2019-2020. -Orchestrated brainstorming sessions to generate innovative ideas for highly successful social media campaigns. -Maintained seamless collaboration with the production team, ensuring the timely and flawless completion of intricate long-form projects.

Greater New York City Area

- Promote social media campaigns for upcoming events- Distribute physical promotional material - Represent the Webster Hall brand at New York City competitors

Greater Philadelphia Area

• Participated in the development of pitches for Discovery, Travel, and History Channels. • Performed detailed research to support show content• Create transcripts for producers • Production Assistant for on location and in studio productions

Toms River, Nj

• Oversee all phases of digital video production • Produced and edited original documentary, Super Sandy: The Recovery of Ocean County College • On-camera and Voiceover talent for multiple Ocean TV-20 including The Green Viking and Ocean Currents• Production Assistant for studio operations

Bachelor Of Arts (B.A.), Radio And Television, Cum Laude

Activities and Societies: Alpha Chi Rho, Rowan Television Network, Cinema WorkshopWrite, perform, produce, and edit original TV/Radio/Film.

Associate Of Arts (A.A.), Digital Mass Media

Activities and Societies: Music Team, Phi Theta Kappa Honor Society, Viking Video Club, Ocean TV-20, WOCC Viking RadioClick to edit.