Providing marketing and communications services to a leading supply chain optimization, design and modeling company, an e-portal international transportation management services provider, insurance provider and tier-one automotive parts supplier.

Accountable for all brand communications, product development, member and product marketing. Managed staff of 4.Planning - produced first ever formal marketing plan and budget with performance metrics.Revenue Growth - recommended greater commercialization of web site and other message vehicles to increase revenue stream. Creation of all Marketing Materials - including annual global conference of 3,000 registrants from 40 countries attending over 100 educational sessions. Database Marketing – utilized past performance and trends to target high potential prospects via web marketing. Created monthly and measured messaging based on key selling points. Initiated test messaging to more tightly target prospects and better identify key selling approaches.Social Networking - began new initiatives on Facebook, Linked in and, Twitter.Product Management - produced first ever product audit, leading to creation of new product and test market.Initiated Web Site Redesign - to improve messaging, navigation and cross-selling opportunities.

$4 billion transportation and logistics services provider. Held accountability for communications planning, strategy, implementation, vendor selection, management and budgeting. Managed all media relations, print advertising, sales collateral, web site content, customer events, and support of racing program. Served as company spokesperson. Extensive media contacts.Marketing Strategy, Planning and Execution - created integrated initiatives based on research, objectives and market trends. Improved support of initiatives by sales management and field sales personnel.Vendor Selection and Management - hired, educated and managed 4 outside vendor agencies.Branding - developed internal and external re-branding plans. Extensive work with CNBC to introduce new NYSE stock symbol. Media relations - placed three-minute feature story on CBS Evening News, strong trade press relationshipsCost Reduction - lowered collateral costs by implementing all-digital, on-demand replenishment program.Crisis Communications - provided plan, messaging and executive counseling to address nationally reported accident involving two school buses. Worked with network and local media including CNN and NBC. Event Marketing - Increased revenue by average of 13% over six months by executing largest one-evening customer event in company history, involving over 1,800 customers in 20 major markets. Recommended and executed sponsorship of NASCAR Craftsman Truck series race. Responsible for all promotion, communications, logistics for 1,000+ attendees.

Led all communications planning, strategy, implementation, vendor selection and management. Managed media relations, web site content overview, advertising, customer events and sales messaging production. Successful in fast-paced, highly competitive, changing business environment. Served as company spokesperson. Accountable for management and costs of four outside communications vendors. Served as cross-functional communications liaison for multiple operating divisions.

Accountable all communications strategies and directed customer acquisition, sales support, media relations and new product introductions. Responsible for all executive, print, radio and television messaging. Managed high-user retention program. Company spokesperson.

Managed staff of 8 professionals accountable all communications strategies, customer acquisition, sales support, media relations and new product introductions. Responsible for all executive, print, radio and television messaging. Managed high-user retention program. Company spokesperson.

Company spokesperson. Accountable for all communications strategy event logistics, media coverage, radio, print and television messaging. Responsible for all vendor selection and management.

Held global corporate staff branding, strategy and communications responsibilities for consumer and business-to-business distribution channel marketing. Managed communications planning, advertising, trade shows, trade publicity, sales promotion and field sales support.

Held global corporate staff branding, strategy and communications responsibilities for consumer and business-to-business distribution channel marketing. Managed communications planning, advertising, trade shows, trade publicity, sales promotion and field sales support.

Responsible for all advertising and merchandising. Included print, radio and television. Managed internal team of 6 and outside agency. Several successful new product introductions.

Managed internal team of 6 responsible for all advertising and merchandising. Included print, radio and television. Managed outside agency. Several successful new product introductions.