Joseph Calouro Email & Phone Number

Oakville, Ontario, Canada

Vaughan, Ontario, Canada

Collaborate with Marketing, Merchandising and Store teams to ensure consistent execution across all business channels while creating new signage programs in support of corporate messaging, promotional activity and loyalty programs. Collaborated on emails, providing assets and copy for design while managing all translation requirements. Assist in developing innovative solutions for in-store signage opportunities, POP guidelines and presentation standards for new and existing stores. Work with key accounts to ensure that all in-store graphics are constantly updated and meeting ToysRus guidelines. Work with graphic designer for print and digital executions as well as seasonal catalogues and facilitate the printing and delivery of the final catalogues to stores. Inventory management in maintaining and updating all in-store signage programs, store asset files, documents (yearly audits and updates). Prepare weekly communication related to store execution of visual support requirements for roll outs and projects including coordinating store requirements. Coordinate with Distribution Centre on all corporate and vendor signage programs to ensure on time delivery. Lead print production and fulfillment of vendor relationships. Develop and maintain relationships with external vendors to discuss new creative projects briefings, internal approval, and scheduling of projects. Ensure and maintain best-in-class cost efficiency in managing external supplier resources to support in-store and direct marketing efforts for the company. Lead yearly budget plan and monitor the monthly accounts for timely and on budget execution of programs.

Works Toronto Maple Leafs (NHL), Toronto Raptors (NBA), Toronto Marlies (AHL) and Toronto FC (MLS) games at the Air Canada Centre, Ricoh Coliseum and BMO Field. Warmly greets fans as they arrive and promotes a friendly/positive atmosphere. Engages and entertains fans prior to gates opening in the Fan Zone/Marlies Alley. Manages crowd control outside the venue, including the organization of lines and flow of traffic to alternative gates. Creates proactive touch points by actively engaging with all fans. Facilitates in seat visits to celebrate special occasions for fans. Acts as an information liaison for fans

Toronto, Canada Area

Develop and coordinate work-back schedules for all client groups. Develop and manage point-of-purchase materials and marketing signage for various projects, working closely with internal and external creative teams. Work closely with all client groups to develop and implement program objectives. Create and action annual marketing plans and initiatives. Plan and execute program logistics from conception to completion. Act as Project Manager for client events and programs. Manage the allocation of annual client budgets. Manage an in-field team of brand ambassadors nationally. Coordinate seeding program materials to in-field reps (kits, on hand inventory and shipping details). Ensure that reps have proper selling tools when activating in-field.

Toronto, Canada Area

Develop annual marketing plans and initiatives. Assist in the development of new business pitches and creative directive. Compile weekly client reports highlighting completed initiatives and upcoming events. Present monthly activity reports based on in-field market research. Assist in the management and allocation of annual client budgets. Manage an in-field team of 50 brand ambassadors nationally. Manage administration of payroll and scheduling. Plan and execute event logistics from conception to completion.

Toronto, Canada Area

Responsible for developing training materials and hiring brand ambassador teams. Played an important part in the planning and development of programs. Required to complete payroll for in field teams, and client reports.

Toronto, Canada Area

Assisted with all event planning aspects leading up to program launch, including location set-up, staff scheduling and program logistics. Engaged target demographic throughout the execution of event. Managed and supervised a team of trained brand ambassadors while overseeing daily responsibilities of a pop up shop. Developed daily post-event recap reports to client highlighting key learnings.Client Group: Hershey’s Canada (Hershey’s Thank You Store)

Toronto, Canada Area

Promoted various client groups in field to increase sales and public awareness. Reported on target market results and consumer feedback. Met sales targets through sampling and demonstrations of promotional items. Recruited and on-boarded brand ambassadors to assist with a number of in-field programs.Client Groups/Promotional model Clients: Wisers Whiskey, Moosehead, Samual Adams, Kahula, Pernod, Absolut Vodka, Malibu Rum, Armor All and Cupcake Wine

Toronto, Canada Area

Executed high profile experiential product launch events. Enhanced public awareness through in field activations. Provided event recap reports highlighting target demographic insight. Met sales targets through sampling and demonstrations of promotional items. Managed teams and utilized social media to increase awareness of promotional events. Client Groups: Kellogg’s, Nintendo, and CIBC

Business And Marketing

Activities and Societies: OCMC - Ontario College Marketing Competition

Fire Protection Engineering Technician