My passion is helping businesses craft compelling media campaigns based not simply on a sales and marketing perspective but on how the campaign fits into the overall growth strategies and operational structure of the company. If you are a business owner who wants to see even better results from your media campaigns, my mission is to help you optimize your campaigns to an even higher level. Helping you to access the latest strategies for connecting with and creating a relationship with your perfect avatars -- your ideal clients. Tapping into the two decades of relationships that I have developed within the industry as I helped grow our own family business Catania & Catania law firm by more than 300%. And that's only the beginning. There are many terrific media companies out there but the challenge that I found was finding an agency that also deeply understood the intricacies of managing accelerated growth and the day to day business operations. From my 17 years of experience as our firm's CFO, I have developed a unique vantage point that allows me to approach media buying, digital and brand marketing with expertise in the "total picture perspective". I offer clients an even bigger competitive edge by delivering an overall campaign that not only sounds "awesome" but that actually works in the context of a functioning, expanding business. That is my commitment to my clients. That leading edge point of differentiation is what inspired me to launch this agency and what continues to excite me about the media consulting industry today. My Credentials:Experienced Chief Financial Officer with a 19-year history of specializing in the law practice industry. Skilled in Budgeting, Business Planning, Risk Management, Corporate Finance, Entrepreneurship and Marketing. Strong Financial /Marketing professional. Graduated from Marist College. When I'm not helping my clients grow their own businesses and play at an even higher level, you can often find me honing my skills on the Tampa golf courses or playing with the newest member of the Catania family, my grandson Calvin.