• Research emerging market trends related to mobility, autonomous vehicles, connected car technologies, and electrification, and work with product planning and R&D on advanced strategy development and pilot testing.• Develop long-range product and service concepts and lineup strategy for both gas-powered and electric vehicles while balancing company needs to meet current and future federal and state regulatory compliance targets.• Conduct research of long-term economic and societal trends and their impact on consumer behavior to better understand how these phenomena affect new vehicle purchase consideration and future product strategy.• Investigate alternative fuels, infrastructure, and connected car trends and research market for electric vehicles to help determine Kia electrification strategy, including hybrids, and plan development of all future EV models.• Manage entire Sedona product lifecycle, including trim, content, and launch strategy for current and future models to maximize sales and profit potential while addressing all Sedona-related needs for KMA organization.• Continued to perform as Product & RV Strategy Specialist for KMA through February 2019.

• Analyzed forecast accuracy of all Kia models and segments for residual values published by Automotive Lease Guide (ALG) to support residual risk management and provide guidance for trim and package strategy.• Proposed strategies to remarketing department to increase absorption of off-lease supply through the customer and dealer channels to reduce used auto auction volume and increase used Kia value retention and brand value.• Supported fleet department by analyzing used value retention of historical Kia fleet units by trim and feature specs to guide company fleet sales strategies while considering production constraints and profitability concerns.

• Completed independent analysis and reporting of existing and new data sources, utilizing both internal and external vendor analytics resources to provide insight on the auto industry, competitive products, new vehicle launches, retail and fleet sales, and the economy.• Supported ad hoc department and executive requests for analysis, visualization, and report creation.• Managed and improved the ongoing collection, processing, tabulation, and visualization of internal and external data sources to help facilitate quicker and more insightful analysis.• Oversaw the department's vehicle segmentation, volume forecasting, and economic data relationships with IHS Automotive, Autodata, The Conference Board, and UCLA Anderson.

• Acted as a subject matter expert in areas including, but not limited to, new and used vehicle pricing, automotive financing, automaker product and vehicle lifecycle development, vehicle remarketing and dealership operations.• Developed insightful content (white papers, special studies, market reports, and blogs) by identifying relevant automotive market topics and researching and analyzing trends and data. • Accounted for 50% of UCG division’s online article views (~445K) while contributing 35% of posted content.• Managed the production of the company’s monthly report on current automotive market conditions and provided commentary on recent trends and data.

• Suggested and coordinated sale of disposal assets that were previously slated to be scrapped to earn $1.7M for the company.• Earned $1.0M in scrap shippers for the organization by managing disposal of $7.0M in assets.• Facilitated submission of over 30 capital projects during 2012 calendar year, valued in excess of $10.3M.• Produced daily financial report for the Toledo Assembly Complex executive leadership team to track various metrics related to production build, scrap costs, materials purchases, and labor hours. • Published scorecard displaying year-to-date trends in plant performance across all KPI’s to evaluate performance of management in attaining year-end financial objectives.• Managed all capital projects from cradle to grave, including drafting project proposals, capital and expense forecasting, asset disposal and capitalization, depreciation, and accrual setup.• Assisted with Sarbanes-Oxley compliance related to materials pricing checks, book-to-floor and floor-to-book asset audits, idle asset walks, project percent completions, and closing of projects.• Supported plant logistics department’s cost reduction strategies by performing cost-benefit analyses, writing and submitting projects, and suggesting process improvements.• Provided reconciliation of financial data for Toledo Assembly Complex and consultation to all plant departments with regards to accurate reporting and personnel management.

• Generated reports that present various sales metrics and key performance indicators to enable region management and field managers to effectively track and analyze current performance in relation to objectives.• Improved operational efficiencies through more effective reporting and data management, as well as implementing process improvements through best practices learned to allow the region to operate more optimally.• Performed ad hoc analyses of markets and competitive sets through utilization of internal reporting systems, business management data mining tools, and third party sites to identify business performance opportunities.• Coordinated the setup of Midwest region auto shows, including the acquisition of show cars and installation of accessories, and management of vendors and promotional items.• Liaised between headquarters, region, and field staff to assist in the management of communications and reporting of various sales operations-related items.

• Conducted data research related to sales and service operations, including new and used car sales, incentives, allocation and distribution, marketing, and dealer development, in order to find business opportunities and provide suggestions for process improvements. • Collected and analyzed data, and created reports that support the Region Operations Manager’s management of incentive programs, retail sales, and the preparation of new programs to meet budget targets, while optimizing the efficiency and effectiveness of incentives.• Created and generated various reports regarding sales tracking, inventory management, and credit applications through VW Credit to measure performance metrics each month.• Performed market research, including competitive carline analyses, to develop short-term sales strategies and mid-to-long term growth initiatives related to the various regional functions.• Initiated analyses of model lines, regarding incentives, gross profit, inventory, and product mix, to assess opportunities for the region, in reaching towards its monthly sales objectives. • Developed new processes regarding VW Carefree Maintenance with Service Business Development Manager to provide dealers with tools to improve service retention and customer loyalty.• Executed in-dealership audits of reported sales by checking dealer records to verify their legitimacy and worked with IT manager and incentives auditor to discuss findings and potential charge-backs.• Produced monthly VW Central Region newsletter to recap business and updates each month.

• Served on a 4-person team to update Business Objects, WebFOCUS, and accessed databases to develop monthly Residual Value loss forecasting report.• Created weekly auction proceeds tracking report for the Canadian market, specifically, VW Jetta, Passat, Touareg and Audi A4, A6, and Q7.• Provided analytical and technical support to help prepare team leaders for monthly presentations to executive leadership for the United States and Canada.• Created manuals for report generation to document processes and prevent future loss of intelligence within the department.

• Prepared and analyzed retail, lease, and ancillary contract penetration statistics and reports using Access, Excel, Business Objects, and PIN Navigator.• Researched trends and performed analysis of captives and other competitors relative to pricing and product offerings for retail, lease, balloon, and wholesale.• Created various tools to track performance metrics and assist field and corporate sales operations in identifying underperforming areas and growth opportunities. • Conducted region and field rankings and analysis and they relate to sales objectives.

• Performed all business management functions of Network Operations department, ranging from reporting and forecast planning to ad-hoc projects related to dealer development and various affiliate operations.• Provided data analysis and generated reports related to dealer performance, the dealer network, and market representation by using key performance metrics including ROA, net profit, total sales, fixed-operations absorption, and sales/registration effectiveness.• Executed Internet based research queries to support data gathering and analysis.• Maintained the Volkswagen Business Management Information System database.• Managed the document retention process and maintained the dealer historic files.