Joseph is a mushroom product innovator and engineer who leads the ingredients division at First Person Group, a pioneering brain health and cognitive performance company. He oversees the cultivation, extraction, processing, and distribution of high-quality mushroom extract powders for various wellness applications, from nootropics to functional beverages.With over a decade of experience in brain health and cognitive function science, Joseph has developed proprietary extraction and delivery methods that enhance the bioavailability and efficacy of medicinal mushrooms and functional foods. He has also co-founded First Person, a premium health and wellness brand that offers mushroom-derived nootropics for optimizing mental performance. Joseph's core competencies include mycology, extraction technology, marketing, management, and creative content creation, which he leverages to promote and educate consumers about the benefits of mushrooms. He is passionate about advancing the research and innovation in the mushroom and brain health space, and collaborating with other experts and organizations in the field.