Joseph D. Ayson Email and Phone Number

*Top Billing Marketing Consultant for Las Vegas*Overachieved / top revenue generator across all three lines of revenue: CORE, NEW BUSINESS, DIGITAL*Circle of Excellence Winner - Sinclair Broadcast Group 2023*Created Station Initiatives: Breaking Down the Law, Mental Health Matters, Hit of the Knight

Dynamic, sales leader with proven track record in people leadership, strategic planning, inventory / pricing / yield management, political advertising and deep market relationships. As the only local sales manager, I oversee eight sales people, three support team members and overall responsibility of local core and political revenue. In less than a year, I was responsible for building the MOST respected sales team in Southern Nevada; resulting in the number local billing team in Las Vegas and one of the top stations for SBG Nation-wide. *In 2022, the local team exceeded all lines of revenue including 113% to new direct business.

Senior multi-media professional with outstanding client relationships & consistent performance in new business, digital sales & core media revenue. *Achieved Top 10 overall billing for Sinclair Broadcast Group nation-wide*Circle of Excellence 2021 (Top 10 nationally)*Top New Direct MC for Las Vegas - 2019 *Elite 50 SBG Nation-wide *Over-achieved digital, core and new business 2019-21. *Noll and Associates - Award of Excellence National Finalist

Senior level multi-media consultant with deep client relationships in the automotive, advertising, medical, hotel, entertainment and legal industries. My core responsibilities included driving multi-media revenue on major accounts. *COX Communications WINNERS CIRCLE - 2017 (nationwide honor)*Top local performer in new business and core revenue in 2015 & 2017.

Recruited by & direct report to Chairman / CEO / Majority share holder of Allegiant Travel Company (nasdaq: ALGT) with people management responsibilities of two managers & a six-member development team.... I oversaw the creation of a new software venture which included P&L responsibilities, outside investment, product development & software deployment to both domestic and international airline customers.

Two-time / nation wide CAMY Award winner for Leadership, Outstanding Performance , Television Broadcast Manager of the Year (Ad Fed Las Vegas) & featured executive in Broadcast & Cable Magazine. I oversaw both national, regional ad sales & was the lead manager for political ad sales & pricing strategy for eight years. My direct reports included management of two employees & the national rep firm NCC.

Broadcast Media Consultant for the ABC Television Affiliate in Las Vegas. Handled both local and regional accounts.

Worked in the media relations department... handled player / network interviews for local television affiliates, regional networks and national companies including ABC / ESPN, CBS, Fox. Also served as the on-field PR representative during live game broadcasts.