Jody Sullivan Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca

Ambitious, creative, and determined global sales and marketing leader for two Epic Studios brand partners: Banzai International (seasonal outdoor products) and Occasions Ltd. (seasonal décor). Responsible for business development, sales performance, and marketing effectiveness. Working with cross-functional partners to deliver on product and brand strategies including digital, social media, and experiential marketing.

Fontana, Ca

Directly accountable for all facets of over 150 rep and house accounts across an eight-figure class of trade extending throughout the US. • Product pricing (import, domestic, and drop-ship) negotiated on an item-by-item basis seasonally for an exceptionally diverse account base including: large box retailers, dotcom, drop-ship, closeout, dollar-store, food and drug, specialty, electronics, military, and mom-and-pop operations.

Solely responsible for contract preparation, vendor relations, statutory compliance, database management, and bookkeeping for sales, leasing, and development activities totaling in the high 8 figures. • Updated extensive computer records system to input, track, and amend fluid listing and sales information.

Responsible for account and rep management across a broad range of both licensed and proprietary active play toys, dress-up, and make-up. Licenses included Disney, Marvel, and Nickelodeon. • Co-managed Target Rep to successful placement of $500,000 worth of product in coveted ”One-Spot” area of Target floor. Placement represented a company first.

Managed Order Entry, Service, Administrative, and Sales staff executing order volume as high as 3,000 new orders in a given month and performing sales approaching 15 million dollars annually. • Uniquely responsible for sales, service, and oversight of 300-plus new account migrations for product category initiative. Category exploded to include an additional 500 customers in 6 months. Product sold over 50,000 units with invoices in excess of 1 million dollars over 12 month period.

Responsible for account organization, decision making, advertising/marketing direction, deal sheet negotiation, contingency planning, and client services. Prepared and executed sales, merchandise, and tradeshow presentations across diverse product lines including toys and games, dolls, consumer electronics, home decor, stationery, and sporting goods. • Supervised 9-figure class of trade consisting of 147 accounts and a national network of sales reps.• Co-led territory to 58% year-over sales increase: Percent growth far surpassed all other territories while dramatically outperforming same year industry-wide sales downturn. • Led 9-month effort to develop line of high-margin, low-cost exclusives for alternate channel customers resulting in retail placement with multiple food and drug partners. • Collected and analyzed point of sale data for seasonal line lists in excess of 500 active SKUs across multiple categories; identified incremental business and mitigated items with sales risk or inventory liability. • Guided/set customer product lines as large as 200+ SKUs using holistic analyses of industry trends, customer sales history, margin directives, buyer focus, and store visitations while maintaining MGA brand growth strategies. • Recruited by MGA VP of Business Development to train new sales force in key systems areas including forecasting, inventory management, reporting, product review, order processing, and company procedures.

Supported managers and serviced account in all facets of import (FOB) and domestic sales cycles including orders, quotes, vendor portal management, inventory flows, returns, claims, and contractual obligations. Procured and managed all sales and POG materials. • Honored as MGA Sales Administration 2005 American International Fall Toy Show representative.