Joseph Devlin Email and Phone Number

The Social Lead on the McDonald’s account, overseeing social/digital program work for the brand including social creative & execution in addition to all earned and paid influencer efforts. Outside of our program work, I helped develop and implement the McDonald’s Culture Lab, a real time listening and cultural relevancy machine (okay, machine sounds intense, but see us in action and you'll get it). In my role, I guide a cross-functional team of over 15 individuals, including creatives, earned media strategists, digital strategist, and account executives all with one goal in mind: combing through the internet each day for cultural moments and conversations that bring McDonald's even closer to their biggest brand fans.

Serve as the day-to-day digital lead on several brands, providing digital and creative strategy as well as executional support. As an associate planner, I work on our Strategy & Creative Planning team to deliver campaign leading work to our clients. Selected Ketchum Projects:Hamburger Helper Mixtape - Responsible for the social media strategy and plan supporting the launch of the Hamburger Helper Mixtape: Watch the Stove. Provided subject matter guidance to our earned media strategists, while they crafted their media strategy. The mixtape was the #1 Worldwide Trend on Twitter, generated over 500 million impressions, and has, to date, been streamed almost 13 million times on Soundcloud. Received 2 Clio Silver awards and was shortlisted twice at the 2016 Cannes Lion International Festival of Creativity. Jack Link’s Social - Served as the Creative Director for the Jack Link’s social channels - developing the account winning creative and overall social strategy. Pitched, won, and now lead the day-to-day social account for the #1 Jerky brand. Account has seen immediate results, with a spike engagements after the change in strategy. Creating fun (and funny) creative that makes people “lol.”Agility Lead - Served as the Agility Lead for several Kimberly-Clark and General Mills brands, including Kleenex, Cinnamon Toast Crunch, Incredible Egg among others. Lead the agile process at Ketchum by flagging opportunities, developing creative concepts, and, ultimately, executing on behalf of clients. Reese’s Cupfusion Campaign - Provided creative concepts to the social team as they launched a campaign to “own” the leak of their new product innovation. Provided keystone social creative, which was ultimately picked-up through earned channels, most notably being featured on Mashable’s social page. A Shorty Award finalist.

Responsibilities include:Digital Strategy: Setting the digital strategy, within the framework of the client's budget as well as their sales goals, we identify the areas of greatest impact and plan accordingly.Account Management: I ensure that our campaigns move forward at the appropriate pace, managing internal resources and client expectations along the way. Project Management: I work closely with our project management and technical teams on several accounts, ensuring that projects are completed in a timely and efficient manner.