Joseph Dollé Email & Phone Number

Mclean, Virginia, United States

In this role, I have been instrumental in amplifying brand visibility, web traffic, and search engine marketing effectiveness. By orchestrating strategic digital advertising and robust SEO initiatives for a B2B website, I have significantly boosted our online presence. I play a pivotal role in surpassing global marketing and demand generation targets by aligning web operations with marketing, sales, and technology initiatives. Leading a high-performing team, I foster innovation and strategic execution in all web and digital marketing operations.► I accomplished a 27% surge in organic web traffic and a 26% uplift in conversion rates by enhancing KPI frameworks and optimizing organic search performance from 2023 to 2024.► By driving continuous growth in GTT.net KPIs from 2022 to 2024, I increased organic traffic by 15% in 2022, followed by a 28% rise in organic web traffic and an 86% CVR increase in 2023.► I successfully reduced the web services budget by over 50% and increased operational velocity by 100%, all while cutting development hours.► I improved the website performance score, raising the desktop score by 24 points (reaching 89/100) and the mobile score by 14 points (reaching 59/100).► Streamlining the management of web-related requests, I achieved a sixfold increase in processing speed.► I accelerated website launch timelines by 40% by spearheading a comprehensive rebranding initiative on Umbraco, followed by a seamless migration to WordPress within three months.► I directed a transformative digital strategy aimed at integrating an extensive MarTech stack, ensuring cohesive functionality of digital marketing assets with the corporate website.

Sudbury, Massachusetts, United States

During my time at Pure Encapsulations, I maximized ROI by leading omnichannel campaigns for eCommerce websites, implementing A/B testing, CRO, and bid management strategies. These efforts uncovered new web business opportunities and optimized marketing spend for B2B, B2C, and D2C platforms. Leading a team, I ensured seamless performance and growth of eCommerce initiatives across both business and consumer websites.► I achieved a 20% reduction in overhead costs by consolidating Pure Encapsulations and Nestlé Health Science websites, while leading the e-commerce strategy and overseeing WebOps and MarTech operations.► I generated a 2% MoM sales profit increase by boosting customer engagement and driving revenue growth through the launch of an innovative CRM program for PureForYou.com.► By implementing a robust SEO and digital marketing framework, I achieved a 49% increase in organic traffic in 2021 and a 32% increase in overall traffic in 2021. In 2022, I drove an additional 8% increase in both organic and overall traffic.► I enhanced web performance metrics by 30%, achieving faster load times and increased traffic through rigorous front-end quality control and execution of tests.

Sudbury, Massachusetts, United States

In this role, I oversaw cross-functional eCommerce website operations, aligning marketing, sales, and IT roadmaps with data-centric solution management to enhance operational efficiency for both business and consumer platforms. Recognized as a top performer, I was promoted to the next role.► I spearheaded the launch of PureForYou.com, creating a direct-to-consumer website during the "Amazon Crisis," and managed PureEncapsulations.com and PureEncapsulationsPro.com, resulting in a superior customer experience across platforms.► By defining and executing KPI objectives for multiple Pure Encapsulations and Nestle Health Sciences websites, I implemented data-driven decision-making, leading to improved data reporting accuracy and precise measurement of website success.

Raynham, Massachusetts, United States

As the Digital Marketing Web Manager, I managed website operations and digital marketing for the orthopedic medical device division, driving business growth and enhancing customer engagement across all B2B websites.► I achieved a 104% increase in website traffic, a 117% rise in site referrals, and a 213% surge in Surgeon Locator completions by implementing advanced SEO methodologies across multiple J&J websites.► Consolidating 10 brand websites into JnJMedTech.com, I enhanced J&J Medical Technology's online portfolio and launched JnJInstitute.com, an educational hub for doctors.► I established a comprehensive reporting structure, creating the foundational framework for J&J MedTech and J&J worldwide, and delivered quarterly data presentations to senior leadership to drive strategic insights.

Woodbury, New York, United States

I directed all digital marketing initiatives, including website management, CRM (Salesforce), social media strategy, email marketing, and newsletter distribution. My efforts effectively reached internal and external audiences. Maximizing an annual budget for paid advertising and SEO, I leveraged advanced personal search engine marketing strategies.► I drove a sustained 30% month-over-month increase in website traffic through strategic organic SEO implementation, web enhancements, and conversion rate optimization.► By creating a comprehensive content calendar and consistently posting and engaging across platforms like Facebook, Twitter, and Reddit, I boosted social media presence by 5% monthly.