As an accomplished Omnichannel Marketing Strategist with extensive experience in both B2C and B2B markets, I specialize in driving growth through strategic planning and integrated marketing campaigns. My background spans B2C and B2B marketing, with expertise in branding, lead generation, SEO/SEM, content strategy, and analytics, and implementing traditional and digital marketing tactics to grow market share. Leading teams and managing cross-functional projects are my strengths, and I’m dedicated to delivering measurable results that drive growth.Proudest Accomplishments:• Revamped and modernized the marketing department at Orrstown Bank by adopting innovative digital strategies and tools, which boosted customer engagement, stimulated growth in new account openings, and elevated the bank's brand presence across multiple platforms.• Realized savings of over $100,000 for Orrstown Bank's Marketing Department in 2023 by recruiting top talent and integrating a budget-friendly design agency, resulting in substantial cost efficiencies.• Drafted a Breast Cancer marketing plan that my previous boss still references today.• Selected to head launch of History channel in Russia; established channel as a top 10-20 (out of 300+ channels) most watched Pay TV channel AND recognized and awarded best entertainment channel 3 years in a row. • Achieved numerous prestigious industry accolades for innovative campaigns and exceptional creative designs.• Led Marketing/PR strategy for launch of true crime channel in Italy resulting in channel ranking #1 among all cable channels.
Listed skills include Marketing Management, Digital Strategy, Teaching, Digital Media, and 28 others.