Joseph Gargano Email & Phone Number

Shippensburg, Pa, Us

- Revamped and modernized the marketing department implementing innovative digital strategies and tools to increase customer engagement, drive growth in new account openings, and enhance the bank's brand presence across multiple channels.- Successfully insourced SEO and SEM functions, leading to cost reductions and enhanced control over online marketing strategies.- Integrated advanced marketing tools and technologies into the workflow, enhancing automation and data-driven decision-making.- Revitalized the brand’s visual identity across all marketing assets, ensuring a cohesive and compelling brand experience.- Developed and implemented customer segmentation strategies, significantly enhancing personalization and overall customer experience.- Established comprehensive campaign measurement and ROI reporting systems, enabling data-driven optimization of marketing efforts.

York, Pa, Us

- Developed multimedia campaigns for specialty care service lines to generate leads, increase brand awareness, and grow market share. The cancer care campaign, in particular, realized a remarkable 66% surge in page views and a 58% boost in unique digital visits.- Worked in tandem with media placement partners to develop and activate media strategies that achieved optimal audience exposure, driving high engagement levels and campaign efficiency.- Partnered with internal production teams to effectively translate creative brief directives into cohesive and strategic marketing campaigns.- Developed engaging, SEO-friendly content for websites, landing pages, and various digital assets.- Utilized A/B testing to optimize performance, maximize user engagement, and drive conversions.- Leveraged data analytics to inform strategic decision-making and drive targeted marketing initiatives.- Managed a team of two highly skilled marketing professionals.

Washington, Dc, Us

- Spearheaded the development and implementation of a comprehensive B2B and B2C marketing strategy and cohesive branding initiatives for the company, driving increased visibility and engagement.- Developed and executed comprehensive campaigns to generate awareness and drive interest in innovative population health solutions.- Launched the latest release of the PharmdLive website, providing users with a more engaging, informative, and enhanced experience. Led the overall design, analytics, and content implementation efforts to ensure an optimal and user-friendly interface.- Authored, edited, and refined SEO-friendly content for websites, landing pages, and marketing materials, effectively communicating the brand's value proposition and enhancing user experience.- Managed a team of four marketing professionals across diverse roles and projects

New York, Ny, Us

- Developed a comprehensive strategy to enhance the digital presence of this non-profit organization that provides an array of services for patients with HIV/AIDS and other chronic diseases.

New York, New York, Us

- Successfully launched 30+ global channels, with a standout achievement of propelling a crime channel in Italy to become the leading factual channel in just six months.- Spearheaded the successful launch of the History Channel in Russia, achieving 1 million subscribers initially and expanding the channel's reach to 3 million by the third year. Drove brand awareness from 68% in the first year to 83% by year three.- Led the creation and execution of comprehensive marketing initiatives that appealed to diverse international markets, coordinating with international affiliates to optimize outreach and engagement.- Developed and executed high-quality marketing content, including videos, sales sheets, brand decks, and presentations, which contributed to the accomplishment of sales targets.- Successfully organized and managed 4+ high-profile national and international events annually.- Organized and successfully executed 6 content-specific press events and workshops with attendances ranging from 50-150 guests. - Team leader with a proven track record of managing and mentoring a high-performing team of seven marketing professionals.

New York, New York, Us

Bachelor'S Degree, Foreign Languages, Literatures, And Linguistics

Master'S Degree, International Marketing