Snare Digital Marketing is my LLC through which I run my freelance and contract work. From marketing consulting to blogs, graphics, and video, I create media to strengthen your brand identity and help you SNARE the target audience you need to maximize your marketing metrics.

Cochrane Supply & Engineering was founded in 1967 and has grown into an award-winning, internationally recognized Smart Building Controls Distributor. Cochrane Supply is proud to be your source of building automation systems, HVAC controls, smart building technology, and building controls and services. Cochrane Supply provides the resources and tools to help contractors, systems integrators, facility managers, and engineers optimize their success in the industry.• Collaborated directly with Marketing Manager for planning and executing complete marketing strategy, achieving growth in all important metrics.• Maintained an aggressive marketing schedule to boost awareness of building controls devices, training, and SaaS applications; utilizing diverse cross-channel lead generation strategies.• Directed end-to-end content production, including high-impact blogs, graphics, photos, and videos, optimizing for engagement and SEO.• Oversaw the successful sell-out of Controls-Con ‘23 and ‘24, Cochrane Supply’s 3-day Smart Building Controls Conference; including venue logistics, theme development, agenda planning, and all marketing.• Coordinated and produced high-profile 2-day seminar at AHR ‘23 and ‘24 for industry partner AutomatedBuildings.com, curating panelists, planning discussion topics, and recording seminars for post-show marketing.

Geofabrica is the parent company of Red Hawk Manufacturing, specializing in industrial 3D printing devices and additive manufacturing systems. I built site in tandem with Redhawkmfg.com, as the scope of this site was larger, it brought its own set of challenges, as it needed to include more diverse written content, relying less on video and graphics.• Served as the sole marketing representative for 3D printing start-up Geofabrica, managing end-to-end marketing operations, product photography, video production, web/graphic design, blog content, and social media strategy.• Designed and launched Geofabrica.com and RedHawkmfg.com under strict deadlines as the company sought to create brand differentiation between two business functions.• Initiated and executed a targeted lead generation strategy, establishing relationships with local industrial facilities, identifying valuable applications for our solutions, and ultimately leading to securing the company’s first customers.

Red Hawk Manufacturing is a start-up in the industrial 3D printing space, and the commercialization arm for Geofabrica. As their Marketing Manager I was responsible for all marketing efforts, which included the creation of their website. I ensured their capabilities were demonstrated with featured videos added to their specific landing pages, aligned with images and keyword content to maximize SEO.

• Lead marketing process while on-boarding newly added team member.• Collaborated on weekly email campaigns, strategizing design and content in order to improve all email marketing metrics.• Successfully reached single-year goal to add over 2000+ followers in all social media channels (Techniks Facebook, LinkedIn, YouTube and Instagram).

• Promoted to Lead Marketing Specialist during major corporate merger with industry competitor Parlec.• Appointed to take full responsibility of all marketing duties and web development for Techniks and Parlec brands.• Designed trade show booths for IMTS2018 and IWF2018.• Accomplished complete website redesign from standard HTML site into wordpress, transferring over 230 individual web page.• Completed cover-to-cover redesign of the Techniks 2020 full-line CNC tooling catalog, containing over 250 product pages.

• Produced a wide array of marketing materials, including product flyers, instructional product videos, and web design.• Assisted with marketing strategies, including branding, copywriting, logo design, etc.• Learned professional product photography on-the-job, continually improving speed and quality consistency.• Learned how the CNC machining industry performed within the larger global manufacturing market performance.

Translate resource materials into visually creative and informative websites.• Create headers, logos, and web-promotions using Adobe Photoshop and Illustrator.• Exhibited ability to quickly adapt under an ever-changing work atmosphere.

* Promoted to lead the formation of our Specialty Media Department* Developed procedures and training materials to assist with the training of all new team members* Created and implemented style and object templates to increase efficient production using Adobe InDesign* Prepared for print: book covers, maps, government listings, and other specialty pages.

* Accountable for the accurate and efficient production of print advertisements for small businesses throughout Canada* Created vector based art for the ads using Adobe Illustrator* Consistently surpassed production and efficiency standards.

Responsible for weekly articles covering the sports beat and human interest profiles. • Attended Men’s & Women’s Summit League Conference Basketball Championship Tournament in Sioux Falls, SD; providing coverage of 6 games in 4 days.• Promoted to Sports Editor, accountable for page design as well as reporting duties.