•Participated in client meetings and prepared client-facing materials•Translated audience insights into actionable direction and strategies for ad-agency team clients such as Hulu, Paramount+ Fox Sports, Pandora, etc., to address their core insight needs, including (but not limited to) Brand Tracking, Market Sizing, and Audience Identification •Lead platform demos and training sessions, and kick off calls•Defined and guided new ways of working that enable an audience strategy to inform creative, content, media, and analytics workflows through the lens of audience science, leveraging Epsilon, proprietary data products, and third-party audience platforms.•Applied proprietary audience intelligence capabilities to help answer clients’ biggest business challenges.•Collaborated with cross-functional teams to ensure customer needs were met•Analyzed customer data to identify trends and develop strategies to increase customer retention and profitability•Worked directly with clients and internal teams to establish the vision, core behaviors & ways of working for an audience-first approach to business/brand strategy.

Jondaire Capital is an advisory firm headquartered in New York City, New York. The firm assists clients on matters concerning financing analysis, mergers, and acquisitions, investment management, risk management, structured finance, and marketing•Developed a customer success dashboard that visually represented key metrics and customer trends, allowing for better decision-making•Collaborated with 120+ internal and external team members to define customer success metrics and measure customer success•Ensured customer success by proactively monitoring customer usage and providing timely support•Effectively managed assigned projects which may include data vendor partnerships, compliance/regulatory administration, internal project documentation, documenting client technical specifications for engineers and ongoing maintenance•Gathered feedback from other departments, including Renewals & Expansion, Sales, Services, Support, Product, and others, to improve the customer experience•Established a customer feedback system that improved customer service and product quality•Created presentations and proposals that effectively communicated the value of the company’s services to potential customers

Founded in 2006, Albatross CX is a global agency servicing premium and luxury brands. Operating in 70 countries through its 17 global offices, Albatross CX delivers 360 degree framework to over 200 of the most prestigious brands.•Assisted in implementation and troubleshooting of client campaign set ups•Maintained effective client relationships, ensuring client satisfaction and loyalty•Lead and attend meetings for accounts; identifying key action items and decisions (this may include Quarterly and Annual Business reviews or recurring calls)•Identified optimization opportunities for campaigns and full management of client reporting needs•Owned mature accounts and was responsible for keeping these clients stable and growing, up-selling, cross selling, and renewals of existing client base•Designed, developed and delivered client specific product training and change management initiatives in collaboration with internal stakeholders like Marketing and Product Management•Responsible for conducting market research and forecasting and identifying areas for existing client growth through prospecting•Captured, collated, and analyzed customer feedback and identify advocates within customer base.•Achieved 30% increase in revenue through successful cross-selling and up-selling

Skyfi Capital Partners Group Specializes in Providing Financial Solutions to Businesses through commercial real estate, seed capital, Term loans, Debt Consolidation, with a focus to optimize overall growth for businesses.•Oversaw assigned marketing projects from conception to completion and providing insights into the project management process•Partnered with key stakeholders to create compelling product collateral, sales sheets, and sales presentations, and contribute product insights to other content and assets•Tracked campaign KPIs and analyze campaign and lead performance•Conducted market research and work with sales teams to gain insights into customer needs, preferences, and behaviors•Owned and drove all aspects of product launches, including press releases, product landing pages, social media and co-marketing with our partners•Developed content to support acquisition and adoption programs•Developed sales enablement materials, such as product guides, training presentations, and FAQs, to support the sales team in effectively•Developed comprehensive go-to-market plans for new product launches and major updates, considering target audiences, competitive analysis, and market trends