Joseph Hrdlicka Email and Phone Number

Manage public policy and advocacy for Genentech in seven-state region of the Upper Midwest.

Chief executive of this 110-member organization of biotech companies in Food & Ag, Industrial/Environmental and Human/Animal Pharmaceutical industries. Responsible for annual budgeting and direction of all operations including strategic planning, member communication, events and advocacy.

Manage federal, state and regulatory relations and communications for this association that represents many of Iowa's telephone companies.• Achieved successful passage of resolution during 2011 legislation session in support of Iowa’s rural telecommunications providers related to the Federal Communications Commission’s National Broadband Plan.• Achieved successful passage in 2011 and 2012 of $30 million property tax relief package in the Iowa House of Representatives.• Worked with association leadership to execute “ITA Day at the Capitol” with nearly 150 participants and media coverage in the Des Moines Business Record, the Des Moines Register and WHO Radio as well as participation from over 80 legislators.• Developed and initiated media communications plan in 2011-13 resulting in over 75 media placements throughout Iowa valued at over $300,000 based on the association’s position new rules created through the Federal Communications Commission’s InterCarrier Compensation/Universal Service Fund Transformation Order. • Initiated and coordinated successful grassroots and coalition-building programs with the Iowa Farm Bureau Federation, the Iowa Association of Electric Cooperatives and the Professional Developers of Iowa. • Managed successful distribution of nearly $65,000 in PAC contributions for 2012 election cycle with nearly 90 percent rate of success. Raised more than $8,000 beyond projections in PAC funds for 2012.

Vice President, Marketing – May 1999 to April 2010Directs all lottery marketing activities, reporting to the chief executive as a member of the senior management team. Oversees marketing planning and strategy development. Manages eight-person marketing department, overseeing budgeting ($7.3 million in fiscal year 2009) and implementation of marketing communication activities including product development, advertising, media buying, publication editing and production, media relations, promotions and research.• Developed numerous advertising campaigns in coordination with lottery’s advertising agencies.• Developed multi-media marketing initiatives and promotions translating into sales increases in six of the last eight fiscal years with $249 million in overall sales in FY '09 and more than $60 million in profits.• Managed television and radio advertising campaign along with a promotion for SONY Electronics prizes that resulted in a 21 percent increase in this past year's holiday instant-scratch sales over 2008 sales. Realized more than $4.25 million in profits on $750,000 in marketing spending.• Gained over $50 million in sales increases on instant-scratch tickets over the past seven years through inventory and price-point management, advertising and promotional strategies.• Developed promotions resulting in 3 to 10 percent sales increases for various products.• Initiated redesign of website, including the introduction of direct electronic marketing and social media.

Oversaw public relations and marketing strategy based on client direction for many of the key accounts in the areas of financial services, government, retail and politics. Managed budgeting and implementation of client publication production, media relations, event planning, speaking engagements and government relations. Played major role in business development activities and policy-making decisions. · Managed public relations department as it grew from five to seven employees with billings that nearly doubled in two years’ time.· Implemented public relations program for insurance company’s 50th anniversary including event management and national media publicity.· Led public relations planning and implementation that resulted in managed behavioral health care firm maintaining major contract with Iowa Department of Human Services.· Directed public information efforts for Iowa Department of Transportation’s successful construction safety zone awareness program for three years.