Senior Product Specialist
CurrentWiper systems & Portfolio Goods (Automotive belts, Horns, Automotive bulbs and Lamp accessories)Responsible for revenues and profitability of product portfolio for Afric. Identifying business opportunities and achieving incremental growth by new product launches, product range extensions. Driving the business performance of the product category by clarity of strategies based on through insights of customer requirements, competitors and distribution networks and adapts the global/regional product strategies to African markets. Implementing the brand and product strategy through market segmentation and proper brand/product positioning (features, functions, quality, packaging), settling right pricing and creating unique selling points to different target groups. Overseeing the business performance of the product lines and driving the business by adequate channel marketing and sales support as catalogue, customer loyalty programs, or other promotional activities Assist in demand planning activities Develops promotion and incentive programs for product category. Define product range and positioning including target quality levels and pricing. Responsible for introduction of product including marketing coordination, launch material, product information, application and catalog content, training, and promotions.