Elevated Tech LLC serves as a secret weapon to all confection manufactures. Our products include bespoke shape and sizes in our patent protected separation technology, the most engaging CR certified and patent protected packaging and one-stop-shop formulation supplier to allow turn key solutions that reduce costs and crease their rank amongst competition to all their competitors.

• Oversaw strategic marketing and experiential vertical, $2M budget, 150 brand ambassadors, and 11 activation managers for a rapidly growing cannabis industry start-up and gained C-suite buy-in on largescale initiatives.• Created and implemented US and CAN field marketing strategy from the ground up.• Developed hiring and training initiatives for 5.7K retail staff members.• Designed playbook for 60 brand partners and served as liaison to drive sales.• Planned, executed, and measured 12+ annual global tradeshows including MJBizCon and 1.4K+ dispensary events.• Developed and scaled national field marketing demos, global campaigns, and brand awareness tactics.Key initiatives included:→ PRIDE Activation, ROI $1.9M+ – Created 360° campaign to maximize CSR impact and strengthen brand partner relationships. Garnered extensive media coverage, $54K+ in donations for GLBT Historical Society, 133 retail activations, 610K social impressions, and 27K pods sold through Force for Good.→ Budtenders Initiative – Developed program with leadership buy-in and $250K budget. Scaled national program and training initiatives for 2.5K budtenders promoting PAX products.→ Product & Market Launches – Oversaw go-to-market strategy for Pax Era, Era Pro, PAX 3B, and PAX 3C. Launched Canada market.→ Laser Engraving Product Customization – Drove 25K laser engravings and drove $1.875M in revenue. → Elevation Tasting Bars – Created disruptive cannabis tasting experience to increase market share by developing and pitching strategy, conducting R&D, managing KPIs, and scaling globally.→ The Banksy Exhibit – Planned and executed largest-ever Banksy art exhibit to garner new B2B partnerships in Canadian market on a 3-month timeline.→ Music Festivals – Participated in Outside Lands, Grandoozy, Treasure Island Music Festival, and Boston Calling resulting in 275K impressions and driving $300K in revenue.

• Expanded retail presence by launching strategic projects in collaboration with 2.5K retailers. • Created and implemented in-store shopper journey while increasing velocity. • Served as executive relationship manager for 40 B2B brand partners. • Oversaw national retail staff advocacy, sales tactics coaching, and education for 2.5K personnel across US; increased the Net Promoter Score (NPS) 25% and retail sales 15%• Aligned brand across all channels by developing and executing fixtures, shop-in-shop, displays, and swag strategy.Key initiatives included:→ Instagram Highlights – Established local roots and engagement at a community level by creating social media strategy to highlight local retailers, generate contest awareness, and promote events.→ Companywide Discount Program – Initiated companywide discount program that fostered company culture, increased product knowledge, boosted morale, and turned employees into ambassadors.→ Trade Up Program – Scaled national program to drive brand loyalty in a saturated market by encouraging customers to trade in competitor products and trade up for PAX devices. Partnered with e-waste company, coordinated across compliance and legal, and developed trade up box, content, and graphics to drive execution.→ Thievery Corporation Album Release – Drove brand awareness through partnership with electronic music duo Thievery Corporation for Hollywood album release party and limited-edition Pax Era.

• Developed brand and product marketing strategy, managed annual budget, and directed a team of 2 reports at an early player in the regulated cannabis market.• Drove go-to-market strategy and provided key consumer insights for multiple product launches including Craft Reserve, Dabaratus, and Magic Buzz products.• Oversaw look and feel of all content, digital and print media creation, and social media strategy and implementation.• Developed key partnerships with dispensaries and cultivators and oversaw agency management.• Represented brand by attending and presenting at industry networking events.• Implemented efficiencies in sales and marketing operations and drove business development.Key initiatives included:→ Dablicator Product Launch – Developed strategy, pitch, packaging, sell sheets, and sales and marketing support to launch new product now offered nationally resulting in increased shelf space and revenue.→ Rebranding – Spearheaded rebranding and product packaging change, provided merchandising solutions, and created promo material offered nationwide to licensees. → Activations & Events – Mobilized community cleanup efforts with dispensaries, curated state-wide trained event contractor roster, and negotiated event sponsorships of $1M+.→ Secured coverage of launch parties in key industry publications including MG Magazine and The 420 Book.

• Developed campaigns supporting $12K monthly marketing spend to strategically market brand in US and CAN.• Led North American office and supervised 5 administrative employees.• Established partnerships with key organizations including UC Davis, UC Berkeley, Stanford University, and UCLA resulting in increased brand awareness and $125K in program conversions.• Leveraged university partnerships and live event data to develop CRM system with 6K+ prospects.• Increased monthly conversions by 35% in US and CAN through strategic brand initiatives.

• Founded artist management and event production service and built book of business from ground up to 250 clients. • Drove market exposure of businesses, products, services, and artists through strategic marketing.→ Key Clients – Superstar DJ Keoki, James St. James, Jason Tyler, Sex Ferrari, St. John; DJ Eva, and DJ Bro.→ Key Businesses – Resort Entertainment Companies, Bo Town Productions, Seamless Las Vegas, and Empire Las Vegas.→ Key Events – Ultra Music Festival, Las Vegas Music Festival, Party Monster – Global Tour, Miami Winter Music Conference, Las Vegas Music Conference, Legends – The Great Saltair, and Gaudi Moscow Russia.

• Managed contracts and projects for 3 corporate clients in Northeast tri-state region at experiential marketing agency, including maintaining accounting, inventory of assets and POS.• Spearheaded trial run of services for high profile market leading to acquisition of RFP.• Designed interactive consumer experiences and drove engagement at client-sponsored events through initiatives including photo booths with branded borders, meet-and-greets, and phone toss interactive games.• Implemented digital data capture for measuring ROI and client data collections in CRM.• Created high profile recap videos of large campaigns.• Streamlined 5-page document by developing new 1-page “Pre-Plan” sheet.• Verified expense reports for markets, budgeted hours, and input payroll.

Seasonal Manager for Nintendo holiday mall promotional campaign.

Contract role.

• Oversaw coordination, logistics, scheduling, budget allocation, sports sponsorships, ad proofing, graphic design, directing in-market manager, and contract negotiations for all events.• Conducted competitive research, reporting, and ROI analysis, and drove Hispanic/micro marketing.

• Represented marketing company and client as program ambassador and communicated messaging to public, sponsors, clients, venue management, local vendors, and staff. • Provided key insight feedback, status updates, lead generation form submissions, and expense reports.• Identified sponsorship and PR opportunities, improved promotions, and tracked success of program.• Oversaw staff of 15 to 25, assisted in hiring process, and conducted trainings.• Maintained storage unit with accurate weekly inventory of event elements and premiums valued at $20K.• Ensured secure transportation, proper assembly, and functionality of all elements and premiums.