Joseph Lapin Email and Phone Number
I specialize in helping higher education institutions and ed tech organizations achieve scalable growth through strategic marketing, storytelling, and enrollment journey design.As the Founder of Campbell Learn, I partner with universities and educational organizations to create transformative enrollment experiences that drive real results. With expertise in enrollment growth, lead generation, and marketing consulting, I lead initiatives that reimagine marketing in higher education, ensuring every student journey is impactful and unique.Previously, I was the head of marketing and served on the executive team at Bisk, a pioneer in OPM industry, where I led marketing strategy for clients like Michigan State University, Villanova University, Emory University, and more. Before Bisk, I was a partner and founding member of Circa Interactive, where we worked with universities such as American University and Tulane University, and we served as the digital marketing agency behind several major OPMs. Circa Interactive was dedicated to pioneering digital marketing execution through storytelling, data-driven insights, and innovation. Here is a brief view of what we accomplished: ▶ Scaled the business to 50 full-time employees and over 100 contractors.▶ Became the go-to higher education marketing agency for top universities and OPMs globally.▶ Led the organization to the Inc. 5000 list three years in a row (2017, 2018, 2019).▶ Achieved $7MM ARR and a successful merger, culminating in an 8-figure acquisition by Archer Education in 2020.At Campbell Learn, we focus on:▶ Enrollment Journey Design: Crafting story-driven strategies to create emotional connections with students and differentiate programs.▶ Creative Content Engine: Delivering high-quality content, including emails, landing pages, and videos, that resonates with students and drives engagement.▶ Fractional CMO Services: Providing strategic marketing leadership without the full-time commitment, helping institutions navigate challenges and achieve growth.▶ Comprehensive Marketing Solutions: From performance marketing to SEO and marketing automation, we provide the tools and strategies needed to enhance the entire student experience.If you're interested in taking your enrollment marketing to the next level, let's connect.
Campbell Learn
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FounderCampbell Learn Apr 2022 - PresentJacksonville, Florida, United StatesCampbell Learn is a digital marketing agency and consulting firm that transforms the student journey with personalized, story-driven strategies to increase enrollments, boost engagement, and reduce melt.▶ Founded Campbell Learn to address a critical need in higher education marketing: the need for institutions to stand out and emotionally connect with students.▶ Developed an innovative enrollment engine that helps education providers rethink and optimize the entire student journey.▶ Provide fractional CMO services to institutions looking for expert marketing guidance without the overhead of a full-time hire.▶ Deliver subscription-based creative content and comprehensive digital marketing solutions that increase student engagement, boost enrollments, and reduce melt.▶ Lead a talented team focused on transforming the student journey through strategic insights, compelling storytelling, and continuous optimization.
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Vp Of MarketingBisk Nov 2022 - Oct 2024Tampa, Florida, United StatesBisk Education is a privately held online learning services provider (OPM) partnering with universities and corporations to deliver online education. I direct a team of 38 in creating integrated marketing products that boost enrollments and slash student acquisition rates up to 30% for online university programs. In this role, I leverage data analytics to target audiences and inform strategic messaging. I manage a $4.7M company marketing budget and $8M+ digital advertising budget. A primary focus is in assisting in-person universities in launching online programs and developing student-centric journeys. -
Vice President Of Marketing And Brand StrategyArcher Education Oct 2020 - Apr 2022San Diego, California, United StatesArcher education is a privately held education technology company dedicated to personalizing student recruitment (Acquired Circa Interactive 2020).I was retained following the company’s acquisition and reported to the CMO. My role expanded to include advertising, storytelling, and strategy development to craft integrated marketing strategies. The focus of my role was to empower higher education clients to increase their enrollment while reducing acquisition costs. I led a team of 25 creative professionals and 75 freelancers.▶ Grew revenues significantly by capturing new clients as part of pitch team. o Secured new clients including Tulane U., Revature, and U. of San Diego by serving on pitch team.o Improved close rates by driving leads through sales pipeline. Enhanced prospect experience by creating strategic content/stories and framework for deliverables. ▶ Scaled innovation and facilitated development of successful client strategies by building design thinking and strategic framework. Elevated process efficiencies within marketing communications and creative.▶ Generated $1M worth of ad value annually by creating PR strategy, process, and framework. Produced 1K media opportunities with high-quality backlinks for professors.▶ Produced millions of impressions and thousands of leads by developing process, team, and strategy for automated content creation. Created 2,000 pieces of website content annually.▶ Significantly grew Facebook leads and organic growth by building segmentation framework.▶ Enabled 40 junior-level employees to achieve career goals by providing coaching, mentoring, and training. -
Partner And Vice President Of Marketing And Brand StrategyCirca Interactive Aug 2014 - Oct 2020Greater San Diego AreaCirca Interactive is a privately held digital marketing and branding firm providing solutions for higher education institutions (Acquired by Archer Education 2020).I began my tenure as Director of Digital PR, hired as the 4th person at a start-up agency with $1M in revenue. I achieved subsequent promotions to Creative Director, VP of Marketing & Brand Strategy, and Partner, overseeing 20+ creative professionals and 50+ freelancers in communications/digital PR, brand strategy, storytelling, and content marketing. My role focused on assisting universities in boosting brand equity and enrollment and lowering cost of acquisition. By leveraging an engaging leadership style, I achieved 100% employee retention following acquisition.▶ Attained 1,100% revenue growth throughout tenure, with $12M valuation and sale to Archer Education in 2020, by actively scaling firm, building capabilities, and securing clients. Established Circa as go-to resource for creative, communications, persona marketing, and content needs in higher education.▶ Exceeded sales goals by 50% and drove explosive social engagement for American University’s School of Education. Created “Raise Your Hand” campaign that served as call to action for 800+ graduates. -
Director Of Public RelationsCirca Interactive Jul 2014 - Aug 2016San Diego, California, United StatesIn my first role at Circa Interactive, I helped build, scale, and optimize the digital PR team. Our goal was simple: Develop relationships with faculty members at our partner universities, help them acquire media placements in top-tier publications, and acquire a backlink to our client's websites to influence branding and organic traffic. The team has grown significantly, and it's a service that is becoming a standout in the higher education industry.
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JournalistFreelance Jun 2010 - Jan 2018Los Angeles, CaFor several years, I was working as a journalist, and my writing was published in the Los Angeles Times, Narratively, Los Angeles Review, Salon, Slate, The Independent, The Rattling Wall, Huck Magazine, and several others. I also created a podcast and live show called The Working Poet Radio Show. We interviewed people like Roxane Gay, John Leguizamo, Art Spiegelman, and many more. Along the way, we were sponsored by the Los Angeles Public Library and the Miami Book Fair, and our goal was to tell the story of how creative individuals balanced their pursuit of the creative life with the realities and needs of a professional career.
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Social Media And Writer SpecialistOlmstead Williams Communications Jan 2013 - Jun 2013Greater Los Angeles AreaSecured media placements in the Los Angeles Times, The Wall Street Journal, Los Angeles Business Journal, Long Beach Press Telegram, and Daily Journal. Wrote byline articles for clients that appeared in the Los Angeles Business Journal and Daily Journal. Created and implemented social-media strategies for clients and ran the OWC’s social-media platforms. Organized successful press conferences and secured stories for clients in television and radio, including KPCC, KTLA, and others. -
Academic CoachSober College Jul 2011 - Jul 2012Maintained a caseload of 12-15 college-aged students at a rehabilitation center for young adults with substance-abuse problems. Edited professional documents for the marketing department.
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Adjunct ProfessorWoodbury University Jul 2011 - Jul 2012Taught four semesters of creative writing. Incorporated elements of psychology, physics, and music into the curriculum. -
InstructorFlorida International University Aug 2008 - May 2011Taught English Composition 1101 and 1102.
Joseph Lapin Education Details
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Creative Writing
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English Language And Literature, General
Frequently Asked Questions about Joseph Lapin
What company does Joseph Lapin work for?
Joseph Lapin works for Campbell Learn
What is Joseph Lapin's role at the current company?
Joseph Lapin's current role is Founder at Campbell Learn | Scaling Enrollment for Higher Ed & EdTech | Story-Driven Marketing & Consulting.
What schools did Joseph Lapin attend?
Joseph Lapin attended Florida International University, Stetson University.
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