Joseph Lin Email and Phone Number
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I am a biopharmaceutical commercial leader with a passion for making an impact on patients’ lives and delivering exceptional business results. I bring extensive experience in strategic and operational marketing, creating and leading high-performing cross-functional teams (marketing, sales, medical, market access, regulatory, clinical development), and working across multiple therapeutic areas (rare disease/hematology, oncology, urology, and neuroscience). I can offer a strong track record of successful product launches, brand/portfolio management, and lifecycle management. Specific areas of expertise/qualifications include:Team leadership, direct & matrixed | Strategic and operational marketing | New product launches | Cross-functional, pan-regional collaboration | Technical orientation/digital mindset | Portfolio management | Budget and P&L management | People management & development | Product life-cycle management | Scientific acumen
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Head Of Global Strategic Marketing, Innovative PortfolioViatrisNew York, Ny, Us
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PartnerRare Marketing Consulting Llc 2024 - PresentConsulting services for pharmaceutical and biotechnology companies and healthcare advertising and communications agencies, with focus on marketing strategy development and execution, pre and peri-launch planning, market access strategies, and commercial operations. -
Vp, Therapy Area Head - HematologyBayer 2021 - 2023Leverkusen, North Rhine-Westphalia, DeResponsible for Bayer’s Global Hemophilia Franchise, consisting of 3 in-market assets, exceeding 700 mio € in annual sales; led Hemophilia Integrated Product Team, a cross-functional (Marketing, Market Access, Medical, Clinical Development, Product Supply) and pan-regional team accountable for steering and maximizing value of business. Defined and implemented new commercial setup/focus market model for Hemophilia Franchise to address competitive dynamics, market archetype evolution, and resource constraints. Drove culture change within Hemophilia Franchise, with focus on “play to win” mindset, lean and fast decision-making, and team empowerment. Partnered with early commercial development team to build commercialization plans/business case for Hemophilia A gene therapy program, including competitive positioning and pricing & reimbursement strategy. -
Vp, Global Launch Team HeadBayer 2014 - 2021Leverkusen, North Rhine-Westphalia, DeLed successful launch of Jivi®, Bayer’s flagship product in Hemophilia A portfolio. Developed and executed launch strategy, including brand vision, positioning, brand story/narrative, segmentation, value proposition, and global promotional launch materials. Launched in hyper-competitive market, achieved sales growth of over 20% annually, and is now the largest product in Bayer Hem A portfolio. Developed and secured senior management endorsement of key program investments, including long-term extension of pivotal trial, and head-to-head studies vs. key competitors – both of which have been instrumental in successful product launch. Established scientific and educational partnerships with top 3 diagnostic companies to address assay/patient monitoring challenges for Jivi.
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Hematology Franchise Team Leader, Oncology Business UnitPfizer 2012 - 2014New York, New York, UsLed Global Commercial Development for Pfizer’s late-stage Hematology-Oncology portfolio (BOSULIF®, Inotuzumab, and MYLOTARG®). Led Hematology Commercial Sub-Team – cross-functional (Clinical Development, Medical Affairs, Regulatory, Manufacturing, Legal, Public Affairs) and pan-regional (US, EU, JACK, and Emerging Markets) team responsible for commercial strategy development and execution.Provided commercial support for all Hematology-related business development initiatives, including in-licensing, out-licensing, external funding, and M&A efforts. -
Global Brand Leader / Global Commercial Medicine Team LeadPfizer 2010 - 2012New York, New York, UsGlobal asset lead (single point of accountability) for Urology Portfolio – TOVIAZ®/DETROL® LA and VIAGRA®, assets with combined global sales of almost $3 Billion in 2011. Led Global Commercial Medicine Team (GCMT) to maximize short and long-term value of assets; set global strategic priorities and ensured execution of key initiatives.
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Head Of U.S. MarketingSumitomo Pharma America, Inc. 2008 - 2009Marlborough, Massachusetts, UsU.S. Commercial Leader for start-up pharmaceutical company – subsidiary of $2 Billion Japanese pharmaceutical company seeking to establish and expand presence in U.S. market. Responsible for developing/building and leading commercial operations, including Marketing Planning, Market Research/Business Analytics, and Public Relations. Supervised development of strategic and tactical plans for U.S. launch of flagship product, lurasidone, an atypical antipsychotic for the treatment of schizophrenia – including sales force sizing and structure, development of long range forecasts, payer landscaping, product positioning/promotional platform, and lifecycle planning (formulation and indication sequencing). -
Group Product DirectorJohnson & Johnson 2002 - 2008New Brunswick, Nj, UsU.S. Brand Team Leader for RISPERDAL®, J&J’s largest product, with over $2 Billion annual sales. Led large-scale “turnaround” initiative for CNS Franchise – involving development of optimized co-positioning of CNS brands and new strategic direction for Franchise Partnered with Sales Management to implement new brand strategy with 500-person CNS sales force, resulting in a return to share growth for brand (following 3 year decline), and double-digit sales growth.
Joseph Lin Skills
Joseph Lin Education Details
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Columbia Business SchoolMarketing And Finance -
University Of PennsylvaniaNeuroscience
Frequently Asked Questions about Joseph Lin
What company does Joseph Lin work for?
Joseph Lin works for Viatris
What is Joseph Lin's role at the current company?
Joseph Lin's current role is Head of Global Strategic Marketing, Innovative Portfolio.
What is Joseph Lin's email address?
Joseph Lin's email address is jo****@****hoo.com
What is Joseph Lin's direct phone number?
Joseph Lin's direct phone number is +160957*****
What schools did Joseph Lin attend?
Joseph Lin attended Columbia Business School, University Of Pennsylvania.
What skills is Joseph Lin known for?
Joseph Lin has skills like Oncology, Marketing, Hematology, Pharmaceutical Industry, Team Building, Product Launch, Global Marketing, Cross Functional Team Leadership, Commercialization, Competitive Analysis, Segmentation, Strategy.
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