Accomplished and strategic leader with over 20 years of comprehensive experience in hotel management, sales, real estate investment, and property management. Proven track record of spearheading operational excellence in hotel properties, notably leading the transformation and rebranding of Ocala Suites hotel, driving substantial profitability increases and significantly enhancing guest satisfaction. Expert in devising and implementing innovative revenue-generating strategies and cost management to boost market share and brand visibility. Possesses strong competency in talent acquisition, team leadership, and training, fostering high-performance cultures that exceed operational objectives. Demonstrated stakeholder and strategic planning excellence, with a noteworthy capacity for increasing revenues and achieving sustainable growth. Highly skilled in negotiating and closing deals, managing substantial portfolios, and optimizing operational efficiencies. Committed to delivering excellence in customer service.Career Highlights:Successfully led the transformation of Ocala Suites from a short-term apartment setup to a high-demand hotel, orchestrating comprehensive rebranding initiatives that propelled a remarkable 75% increase in profitability.Boosted weekly bookings by 100% (from $350 to approximately $700) through a dynamic pricing strategy and targeted digital marketing campaigns, capitalizing on market trends and seasonal demand patterns.Positioned the property for additional sales growth and operational improvements by creating a website, direct online booking engine, 3rd party OTA's (Online Travel Agencies), and a new property management system. Maximized ROI and guest retention while building a new business specializing in property management and investments through meticulous market analysis and adopting cutting-edge property management software, optimal pricing strategies, and operational efficiencies.Achieved top-ranking performance as a Sales & Leasing Consultant at a Fortune 500 Company by setting sales records, leading to recognition as the district's #1 gross revenue generator for Asbury Automotive Group and Hyundai USA.EXPERTISE:Hotel Operations LeaderHotel Rebranding Business DevelopmentEntrepreneurCorporate Renewal SpecialistPersonnel Coaching & TrainingRevenue ManagementForecastingCapital ProjectsSales DevelopmentEmployee RelationsP & L AnalysisPolicy ComplianceBusiness PlanningMarketing StrategyRevenue Enhancing StratigistVendor ManagementNegotiation Skills