By being close to projects and companies and by being people-oriented, Joseph has built his own point of view regarding the design contribution to our economic and social environmentAfter his graduation from ENSCI-Les Ateliers in Paris 1988, Joseph cooperated as design consultant with many companies and targeted priority targets, Healthcare, electronic devices, housing, home appliances, childcare, gardening, and urban environmentIn 1993, he founded DO-Design Office agency, as a creative partner for vision and disruptive concept.Early on, he understood key issues at stake for companies, ones that lead to improvement for companies and for peopleHe bases his work on three pillars: Market Innovation, User Experience, Brand ProjectTo bring forward the user's experience is paramount. Product has become only a part of the experience, digital and services are now fully parts of the customer experienceTo enhance the user's experience, each project is led with this "Mix of Experience" approach, including Product+ Digital+ ServiceDO has a team of 15 complementary designers, based in Paris and Lyon, all graduated from a high-level Design university. DO works with companies of all sizes, small businesses to international corporations to create generations of new products or new services. Consequently, it advises organizations to improve their design processes and tools.They trust us: Somfy, LVMH, Thorn, SEB, Tefal, Artemide, Fermob, RATP, Michelin, Air Liquide, Schneider electric, Bayer, Zodiac, Campingaz, DesautelDO has an office at Guangzhou (China) not only to supports European companies to customize a specific design to local markets, but also to provide to local companies design services spotlighting the "French Touch"Joseph drives a close relationship with several Design Universities, giving some of his time to teaching. Through his "Referential Design" he guides the new generation of designers and engineers towards Innovating by Design and Strategic Vision