Joseph Mbuthia Email & Phone Number

Kenya

▶️ Key Achievements:🏆 Developed the entire Etisha sales strategy within three months, including the marketing routes, the sales teams and new markets.🏆 Within the space of four months, Etisha's sales increased by 70% which led to revenue growth.🏆 Grew the number of merchants trading with Etisha from 250 to 1500 in just three months.🏆 Achieved a gross profit target for six consecutive months, exceeding it by a significant amount.🏆 As a result of my efforts, the company's market share increased by 8% in the first six months of my tenure.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▶️ Key Contributions & Results✦ Developing, establishing and maintaining marketing strategies that articulated our product offering, key benefits and messages for use by sales and marketing in order to meet organizational objectives.✦ Creating compelling marketing campaigns in order to drive campaign management for client acquisition programs across multiple channels.✦ Continually evaluating marketplace trends and overseeing gathering of competitive intelligence within markets and across service lines to help create effective strategies.✦ Developing and implementing a cohesive marketing plan across all markets that included digital advertising, social media campaigns, email marketing, as well as offline tactics like mall activations and sponsoring events.✦ Analyzing the performance of marketing activities and identifying drivers of each activity’s ability to meet the desired targets.

Kenya

▶️ Key Achievements:🏆 Increased company sales by 35% by June and 50% by July 2021.🏆 Achieved and consistently exceeded monthly sales target of 20% for ten consecutive months.🏆 Ensured uniformity across the company's operating standards, policies, and procedures while supervising more than 100 personnel.🏆 Improved safety measures and reduced the number of accidents by 50% by establishing safetyinitiatives.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▶️ Key Contributions & Results✦ Provided leadership and direction to the executive team and built an internal excellence culture at all levels.✦ Created partnerships and linkages at the highest level with key stakeholders to enhance corporate operations.✦ Established new customers and grew and developed existing Customers and ensured all customers were retained.✦ Effectively maintained relationships with existing customers and continuously proposed solutions that met their objectives.✦ Administered all targets and prepared and implemented plans for all new businesses and managed contracts between both parties.✦ Analyzed competitor strengths and weaknesses and prepared organization strategies to cater to all.✦ Formulated and periodically updated the corporate plan including projections of any necessary expansion and development of water services facilities and extensions for the business operations.✦ Coordinated and directed the company’s operations and overall administration to ensure that the various departments and sections confirmed with overall operational plans and performance targets.

Kenya

▶️ Key Achievements:🏆 From November 2018 to May 2020, successfully managed to increase sales volume by 400%, rising from 130,000 LPG cylinders per month to 535,000 cylinders per month.🏆 Grew retail stores selling Pro Gas cylinders from 2,000 to 11,000 in just 7 months by using targeted sales tactics (November 2018–April 2019).🏆 Successfully led a sales team of approximately 750 people, including 250 sales reps on the road and 8 regional managers.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▶️ Key Contributions & Results✦ Introduced the container model (secondary distribution) and the tuk-tuk model, which cut the cost of distribution by 40%.✦ Pro Gas became the fastest-growing firm in East Africa by developing the whole sales strategy (Route to market, teams, new markets, etc.).✦ Developed an annual sales engagement plan as well as developing a marketing plan to position the company at a competitive advantage to ensure business growth.✦ Created and implemented short and long-term marketing strategies to meet sales team goals and annual sales targets.✦ Generated new business while also increasing customer loyalty by cultivating long-term relations with patrons/clients.✦ Implemented and executed retail strategies that resulted in the achievement of sales, market share, and market growth targets.✦ Recommended segmentation and targeting approaches and tactics for measurement customized for each client. ✦ Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.

Kenya

▶️ Key Contributions & Results✦ Managed key clients and distributors, gave them targets and made sure their stock was delivered on time.✦ Supervised drivers in the market by making sure they reported to work on time and spend nine hours working.✦ Supervised sales representatives and made sure that they brought more orders. ✦ Resolved any problems that might have arisen with a client or cylinder and escalated it to my direct supervisor.✦ Recruited high-profile clients that helped increase our sale volume.✦ Mapped all outlets and maintained a clean database on all retailers through digital application.✦ Collected pre-orders and ensured timely delivery to those retailers throughout the day.✦ Compiled report on market intelligence, feedback and price changes.✦ Monitored drivers and managed assets within the region.

Kenya

▶️ Key Achievements:🏆 Exceeded by 20% the yearly target of sales for 2017.🏆 Implemented an Employee of the Month program and an employee development system which increased staff retention to 90%.🏆 Increased client retention rate by 63% by applying innovative customer care techniques.🏆 Reduced shrinkage by 75% by implementing effective control processes.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▶️ Key Contributions & Results✦ Built, led and empowered a communicative and effective store team by delegating, coaching and directing team members towards achieving set targets. ✦ Implemented and enforced established daily operating procedures to ensure the store was clean, adequately stocked, organized, and well-kept. ✦ Promoted good customer service and resolved customer complaints, in a timely and professional manner. ✦ Reduced employee turnover by fostering a motivated, diverse team environment and setting employees up for success to establish clear objectives for the branch and for each employee. ✦ Fostered a motivated, diverse team environment and setting employees up, establishing clear objectives for the branch and each employee reducing employee turnover. ✦ Monitored and managed operational procedures' status and efficiency, identified areas for improvement, and developed plans to enhance efficiency.✦ Streamlined store operations and increased efficiency by implementing and establishing daily operating procedures to ensure the store is clean, adequately stocked, organized, and well-kept.✦ Promoted good customer service and resolved customer complaints quickly and professionally, improving business reputation, growth, and customer retention.

Kenya

▶️ Key Achievements:🏆 Best Performance on Davo (Data and Voice) nationally - November and December 2015 with 175% achievement.🏆 Best performing employee in Nairobi and Mt Kenya regions (2013) overall performance of 147%.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▶️ Key Contributions & Results✦ Consistently reached and surpassed monthly sales targets for two years in a row (2014 and 2015) by up to 15%.✦ Achieved the highest national recruitment of Airtel Channel Partners (5 channel partners between 2013 and 2014).✦ Increased sales revenue in Kiambu Territory tenfold between 2014 and 2015, from 1.5 million to 15.3 million.✦ mEstablished, developed and maintained business relationships with existing customers and prospective customers in the assigned territory/market segment to generate new business for the organization’s products.✦ Developed and maintained positive working relationships with resellers, merchants, and traders, including Simcard resellers, Airtel money agents, franchise partners, and channel partners.✦ Planned and executed business strategies within assigned territory including product-market activations. This involves ensuring availability and visibility in agreed channels.✦ Executed Trade Marketing Strategy across a portfolio of brands in consultation with Sales Representative and Sales & Marketing Manager. This included brand activations, merchandising and POS placement.✦ Implemented and established close working relationships with partners (Resellers, Traders and Retailers) in order to gain high levels of trade support and loyalty whilst enhancing understanding of the trading environment.✦ Monitored competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc.

▶️ Key Contributions & Results✦ Managed Channel partner accounts. Ensured EVD and pin-based invoices are raised weekly.✦ Confirmed bank deposits and Channel partner order approval.✦ Coordinated daily trend analysis and purchases reporting.✦ Hourly daily primary sales watch and update to the sales team.✦ Followed up with sales staff on daily target achievement for the respective Channel partner.✦ Reconciled and resolved disputes within 48 hours.✦ Resolved channel partner issue within 7 working days.✦ Ensured remuneration payments are processed into oracle and communicated by the 2nd ofevery month.✦ Managed bank guarantees by ensuring they are renewed in time as they fall due.✦ Followed up on cheques payments to terminated partners.

Kenya

▶️ Key Contributions & Results✦ Managed client’s accounts, ordered and delivered process using brightpearl, preparing reports andsales forecasts, as required.✦ Worked with Customers to ensure timely payments against invoices.✦ Sold engineered products by establishing contact and developing relationships with prospects;recommending solutions.✦ Recommended creative selling techniques based on market and product knowledge.✦ Coordinated sales and business initiatives and integrated sales processes across the companyin the allocated Mombasa Territory.✦ Spearheaded the development, communication, and implementation of effective sales growthstrategies and processes for Technolectric Ltd.✦ Identified business opportunities by identifying prospects and evaluating their position in theindustry; researching and analyzing sales options.

B.Sc. (Applied Statistics With Computing), Statistics, Information Technology, Research

Activities and Societies: 2008-2010: Moi University Karate Club Captain., 2009-2010: Relations Officer for the Mathematics Association.

Education record