Key Responsibilities and Contributions:• Content Strategy Development: Created and executed a social media content calendar to enhance NDO’s online presence, driving awareness on key themes such as business development, digital solutions, and market access for micro-retailers.• Community Engagement: Engaged with micro-retail communities through social media platforms, encouraging participation in NDO’s initiatives and fostering a sense of collective empowerment among business owners.• Educational Campaigns: Developed posts and materials that informed micro-retailers on essential areas like compliance with government policies, financial literacy, and digital skills, aligning with NDO’s capacity-building goals as outlined in the strategic plan.• Partnership Communications: Collaborated with ecosystem partners and stakeholders to share relevant updates and resources, creating content that highlights NDO’s partnerships and their benefits for members in areas like finance, supply chain management, and advocacy.• Strategic Analytics and Reporting: Monitored engagement metrics to measure the impact of social media initiatives, providing insights to refine strategies and align with the association’s resource mobilization and outreach goals.• Brand Messaging Consistency: Established a cohesive brand voice across all digital platforms, ensuring that NDO’s messaging on policy advocacy, market formalization, and digital innovation remains clear and consistent.

Key Responsibilities and Achievements:• Content Strategy & Development: Designed and implemented a content calendar focused on inclusivity, sustainability, and plus-size fashion. Created visuals, copy, and video content that aligned with Kenwell’s brand story, engaging audiences with our mission to empower women and the refugee community through fashion.• Community Engagement: Cultivated an online community by actively engaging followers, responding to inquiries, and encouraging customer interaction, which helped boost customer loyalty and brand visibility.• Campaign Management: Managed promotional campaigns that showcased Kenwell’s partnership with Halisi Collective, highlighting the impact of outsourcing production to skilled tailors from the Kakuma and Kalobeyei refugee settlements. These campaigns not only promoted Kenwell’s social impact but also drove significant customer interest and engagement.•Analytical Reporting: Regularly tracked engagement metrics, assessed the performance of content across platforms, and adjusted strategies to optimize reach and impact. This data-driven approach contributed to a steady increase in followers and engagement rates.• Brand Expansion Initiatives: Supported Kenwell’s brand expansion efforts by creating content that resonated with diverse audiences, facilitating its entry into new markets and increasing inquiries from both local and international buyers.

This project is significantly enhancing my storytelling abilities. My roles included:• Concept and Story Development: Created compelling narratives to highlight SafariKid’s impact and technical breakthroughs.• Video Production: Directed and scripted the promotional video, showcasing the wheelchair’s design, functionality, and life-changing potential.• Written Content: Developed engaging content across the campaign page, covering project background, design details, team profiles, and community impact.• Audience Engagement: Ensured that campaign messaging and visuals resonated with a global audience, underscoring the significance of inclusive mobility solutions for underserved areas.