• Development and implementation of comprehensive sales strategies to increase revenue, drive market penetration and achieve sales objectives. • Conduct thorough market research and competitor analysis to identify business opportunities, informing strategic decisions and product positioning. • Utilize data to track sales, identify trends and optimize sales processes.• Preparation and delivery of sales presentations to decision makers at prospective and existing accounts.• Negotiating contracts and agreements to secure long-term partnerships. • Partner with other breweries, tap rooms and coffee houses on collaborative projects to drive revenue while increasing brand awareness and market penetration.• Utilize P&L statements to make data driven decisions, reduce costs, and enhance profitability. • Collaboration with Owners to align sales strategies with overall business goals.

• Primarily responsible for sales and distribution of Bimbo Bakeries products within the CPG industry across NE territory encompassing major grocers such as Stop & Shop, Wakefern, Big Y, Price Chopper, Walmart, Costco, Sam’s Club and BJ’s. • Management of a high performing territory exceeding $20 million in annual revenue, overseeing a portfolio of 50+ IBP/RSPs and all facets of sales operations, order administration and distribution processes.• Development and execution of sales initiatives consistently achieving double digit yearly growth.• Conducted comprehensive market analysis to identify and capitalize on expansion opportunities resulting in successful product launches. • Cultivated strong relationships with key accounts, distributers & retail partners to ensure exceptional service and satisfaction.• Implementation of training programs for sales reps enhancing sales techniques and customer relationship management.• Utilization of sales data, KPIs, and market trends to drive informed business decisions and optimize sales performance.• Spearheaded safety & compliance efforts, overseeing a team dedicated to improving safety.

• Primarily responsible for driving sales, service and revenue growth within the store. • Provided coaching, development and mentorship to develop a high performing team. • Facilitation and delivery of sales training. • Collaborated with Sales Reps to increase lead generation goals and increase overall revenue.• Established relationships with clients to drive commercial account enrollments.• Managed and monitored E-Commerce access and orders to streamline sales processes. • Reviewed P&L reports monthly to identify opportunities for cost-saving and revenue enhancement. • Managed store inventory accuracy through regular cycle counts, optimizing stock levels to maximize sales.• Utilization of data reporting to identify trends and optimize sales opportunities.

• Managed a team of 20 direct reports, providing training, coaching and mentorship to drive exceptional customer service and efficient department operations.• Responsible for inventory management, ordering, receiving and merchandising to maintain quality and reduce waste. • Ensure compliance with health and safety regulations, including proper food handling and sanitation practices. • Collaboration with vendors to source high quality perishable products and maintain positive relationships.• Conduct quality inspections, ensuring that all products meet or exceed company standards. • Analyze sales data to identify trends and opportunities for cost-saving and revenue enhancement. • Developed detailed sales and promotional plans to attract new customers and retain existing customers.