Joseph Parry Email and Phone Number

Tarkett is a worldwide leader in the design and manufacturing of innovative, durable and sustainable flooring for hospitals, schools, housing, hotels, offices, shops and sports fields, serving customers in more than 100 countries. To build “The Way to Better Floors”, Tarkett is committed to the circular economy and sustainable development, in line with its Tarkett Human-Conscious Design® approach.

Mativ is a global leader in marketing and production of specialty materials in a wide range of highly engineered technologies and fiber-based solutions across diversified and growing end-markets, from filtration to healthcare to sustainable packaging.

As Director of Global Marketing and Products, I reported directly to the company president to develop, manage and oversee all elements of global marketing strategy which included strategic development, tactical planning, and execution across all global regions and market segments (U.S., Europe, and Asia). Responsibilities and Primary Focus:Corporate brand and strategy development.Global company websites- content and messaging development- multiple languages.Social MediaAdvertising Campaigns- Digital and PrintPublic relations and community outreachEstablish and monitor company brand standards- all global regionsBranded graphic design- Internal and market-facing communications and presentationsMarket research- All regions- All market segmentsMaintain knowledge and awareness of marketing trends in print, on line, and other marketing mediumsCompany media releases including- Print, digital and direct emailOutside agency management- Quantify effectiveness and negotiate pricingBuild and maintain digital library of all marketing assets for company referenceDevelop and manage all marketing collateral sales team utilizationEstablish mentored relationship with new developing marketing associates