Joseph Perone Email and Phone Number

Review and edit State government publications, notices, letters, forms, web pages, education manuals and video scripts to enhance a plain language initiative and provide better clarity for taxpayers and practitioners. Provide strategic counsel to senior managers about future content development for the Taxation Education and Media Branch.

Provides writing and editing support for research publications, reports and web postings within the Department of the Treasury and its divisions to streamline and enhance content for taxpayers, the public, and active and retired employees. Previously managed the Department’s strategic direction for Division web sites. Provided writing and editing support for publications, reports and web postings within the Department of the Treasury and its divisions to streamline and enhance content for taxpayers, the public and employees. Developed branding strategy for Divisions and provided ad-hoc editorial support for the State Treasurer’s Office and Division Directors.

Director of CommunicationsResponsible for all external and internal communications for one of New Jersey’s critical State agencies, which oversees budgeting, purchasing, real estate management and pension fund investments. Ensures that press coverage facilitates success of the Treasury Department. Develops and provides oversight of internal communications to support Treasury's Offices and Divisions. Presents key initiatives of the Treasurer to the public, Legislature and other external stakeholders in a positive light. Promotes the accomplishments of the Treasurer and communications goals through effective management of external communications, such as newsletters, enhanced presentations and speeches for public events. • Maintains the readability of internal and external communications, assembles and distributes internal media reports and taxation compliance messaging, reviews Division external communications, messaging and event schedules. Provides a rapid response for crisis communications issues. Effectively interfaces with internal stakeholders such as Division directors, Senior Staff and Public Information Officers representing other agencies to coordinate messaging and ensure alignment. Interfaces with key media on background or on the record to ensure Treasury's core messages are highlighted and understood. • Provides strategic counsel about Treasury initiatives in response to media inquiries. Develops and oversees content for Departmental internal communications web site.

Provide writing and communications support for a boutique public relations agency that specializes in media relations strategy, publicity planning and execution, corporate and brand positioning, executive communications editorial support and financial communications/investor relations.

MSLGROUP Americas is part of MSLGROUP, a leading next-generation agency that offers trusted advisors and unbounded creativity in the always-on conversation age. In the Americas, MSLGROUP represents some of the world's most powerful brands from consumer goods to financial institutions, and pharmaceutical companies. We bring together industry-leading experts, cutting-edge tools and global reach. We provide comprehensive solutions not found in traditional public relations firms across North America and South America.

Recruited by world’s second largest airline to establish its first corporate communications role in New York. Initiated and directed strategic communications plans for two major projects. Created executive talking points and thought leadership messaging. Managed public relations agency relationship.• Created and executed successful media strategy that announced new service from LaGuardia Airport and raised awareness of $1.2 billion terminal expansion at John F. Kennedy International.• Coordinated news conferences in three target markets and supported press conferences in Manhattan and at LaGuardia that announced new service and $160 million expansion project.• Achieved equivalent of multimillion-dollar paid placement via media coverage from customized news releases and fact sheets for 26 new LaGuardia destinations.• Arranged international and domestic media tours of JFK and wrote press release that promoted marketing animation video showing how completed project will look. Resulted in positive media coverage around the world. • Wrote internal messaging on work force activities and led teams in New York and Atlanta in implementing intranet project for New York employees. Resulted in improved employee relations. • Responded to press inquiries about operations incidents in nation’s most challenging media market which kept the organization’s message consistent.

Led the team as substitute for Business Editor at top 20 newspaper. Supervised eight personnel, assigned stories and interacted with senior managers and other departments on enterprise projects in a deadline-intensive environment.

Accomplished journalist covering transportation, banking, investing and Wall Street. Beats included oil, telecom, technology, financial services, automotive, airlines and hospitality. Company coverage included Subaru of America, Amerada Hess, Honeywell International, Siemens, Sarnoff, Lucent Technologies, General Motors, Ford, Chrysler, Continental Airlines, AT&T, Verizon, ExxonMobil, Wyndham, ITT and Lockheed Martin. Premium brands covered include Rolls-Royce, Movado, Mercedes-Benz, Jaguar-Land Rover and BMW.• Covered variety of beats that helped New Jersey’s largest newspaper become one of the five best business sections in the nation. • Conducted C-level executive interviews with thought leaders, which provided relevant content that retained and attracted more readers online and in print. They included: Larry Bossidy of Honeywell, Ed Hennessy of AlliedSignal, Rick Wagoner of General Motors, Lee Iacocca of Chrysler, Mark Fields of Ford, Steve Holmes of Wyndham Worldwide, Steve Ballmer of Microsoft and Gordon Bethune of Continental Airlines.• Wall Street coverage ranged from stock market and economic stories to reports on investments, mutual funds and asset allocation and interviews with portfolio managers, chief investment officers and money managers. Interviewed Ben Bernanke upon his appointment to Federal Reserve Board. Part of this interview was used by media outlets around the world after he was named chairman of the central bank.

Web TV, Alternate Anchor (2008-2009) Served as sole back-up anchor for daily Internet news broadcast, Ledger Live, which provided multimedia content for one of the nation’s largest media websites, NJ.com. Produced and edited Web video on Final Cut Pro software.Host of The Star-Ledger’s Fast Track (1999-2003) Developed the first regularly scheduled TV programming for New Jersey’s largest newspaper. Served as host of The Star-Ledger’s Fast Track business program on News 12 New Jersey, which reached nearly two million homes in No. 1 TV market. Interviewed analysts and investment strategists. Also produced award-winning video packages for evening news program.