Joseph Perro personal email
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High performing marketing professional with 9+ years of progressive experience driving multi-million dollar growth in both corporate and start-up environments. Strong command of e-commerce operations with significant exposure to marketing strategy, branding, SEO, product leadership, web development, content and P&L. Core expertise lies in executing fully-integrated go-to-market plans, building effective e-commerce models, and facilitating improved conversion rates to enhance overall revenue. Adept in ensuring alignment with organizational goals, facilitating streamlined operations and leveraging a data driven strategy used to make insightful marketing decisions.Continuously showcased the ability to position products and promotions in a way that drive customer engagement, sales, and brand loyalty. This includes effectively merchandising products, optimizing search results, and delivering a consistent multi-channel brand experience.Specialties: Shopify Power User, E-Commerce Operations Specialist, Physical Product Fulfillment, Facebook Ads, Google Shopping, Amazon Seller Central, Paid Search, Email Marketing Specialist, Media Buys, Contextual Traffic, Rich Media, Web Design, Web Development
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E-Commerce ManagerFlato DevelopmentsCanada
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Senior Account ExecutiveSearchkings® Oct 2023 - PresentToronto, Ontario, Ca -
E-Commerce ManagerFlato Developments 2021 - 2023Markham, On, CaResponsible for management of the company’s marketplace including all day-to-day eCommerce operations, profit and loss, marketing communications, inventory management, consumer insights, content and reporting. • Drive eCommerce marketing strategy, tactical planning, promotional calendar, creative project timelines and content creation and deployment across key channels. • Translate technical knowledge into customer-facing narratives and collateral with a focus on value, differentiation and user cases.• Deliver on acquisition and growth targets leveraging data-backed ideas with flawless execution working across product, marketing, data science, business and analytics.• Engage with SEO/SEM teams, to incorporate best practices into our site experience and drive organic traffic to the site.• Pioneer and refine core message to ensure clarity and consistency throughout all communications and provide guidance on brand and messaging strategy.
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Digital Marketing E-Commerce ManagerPeter And Paul'S Gifts 2019 - 2021Vaughan, Ontario, CaCollaborating with Sales, Marketing, Category Development and the eCommerce team to identify areas of opportunity and growth throughout the companies digital landscape. • Provide insight to the overall prioritization process for evaluating new site features and improvements, structuring appropriate experimentation roadmap.• Apply optimization and growth hacking strategies which have led to a 29% increase in monthly revenue.• Transition SEO and PPC management from a 3rd party agency to an in-house managed program.• Integrated Facebook shopping platform and successful retargeting campaigns across multiple platforms.• Utilize on-site SEO strategy and correct operational issues with the current woocommerce shopping cart.• Manage email program including design and management from a 3rd party provider to an in-house solution adding unexpected cost savings. -
E-Commerce ManagerSaleevent.Ca 2017 - 2019Successfully managed overall fulfillment process with exceptional next day delivery.• Establish email marketing program with Klaviyo, implemented behavioral email sequences which provided a new source of revenue for the company.• Create a responsive customer support platform, implementing live chat, phone and email as well as Facebook messenger and Instagram to provide customers several touch points of service.
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E-Commerce ManagerRemarkable Commerce Corp. 2013 - 2017Assisting in the creation of several successful eCommerce stores using Shopify including eFizzle.com / LivingDeal.com / LumaLou.com. Leading a team of 15 employees at a 15,000sq ft warehouse sale which generated $50K in direct revenue.• Establish and grow email marketing division to a $1M business in 12 months reaching 300K subscribers. • Build a $1M annual wholesale distribution business working with daily deal providers (groupon, livingsocial, wagjag).• Transition LivingDeal.com from a costly proprietary platform onto Shopify Plus, increasing revenue 50% over the course of four months.• Develop website around efficiency, utilizing statistics and demographics to ensure a user-friendly interface and maximize potential of sales.
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Marketing ManagerMundomedia Ltd. Jan 2012 - Jan 2013Richmond Hill, Ontario, CaMUNDOmedia is a global ad technology company, based in the growing tech hub of Toronto, focused on the connection between data & mobile advertising.• Integrate physical product campaigns on LivingDeal.com, developing this initiative into $2M in annual revenue, while managing local deal & product campaigns in six major markets across Canada and eventually the U.S.• Work to identify and approach prospective suppliers, introducing them to our services and then creating distribution and marketing solutions. • Research the product landscape to keep current with industry trends and pricing dynamics in the consumer-product-goods space, and identified new brands and campaigns to be featured, continually expanding our range of innovative offers for our subscribers. -
Account ExecutiveMundomedia Ltd. May 2011 - Jan 2012Richmond Hill, Ontario, CaWith more than 125 dedicated employees located in 3 continents worldwide, MUNDOmedia offers clients around-the-clock services and unparalleled mobile marketing expertise.• Prospect to secure new advertisers and corporate business, where I successfully delivered 120% of quota as a quarterly average.
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Account ManagerMundomedia Ltd. Sep 2009 - May 2011Richmond Hill, Ontario, Ca
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Freelance Digital ArtistAdell Media Nov 2008 - Aug 2009Adell Media is an online advertising solution provider, offering custom integration solutions ranging from developing a web presence, to boosting a brick-and-mortar business' reach, to optimizing search engine marketing results.
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Digital ArtistCore Digital Pictures Nov 2006 - Dec 2008Toronto, Ontario, CaC.O.R.E. Digital Pictures was a film and television computer animation special effects studio which branched out into fully animated television series and feature films. • Produce animation for children’s television programming. I worked individually on assigned projects and collaborated within a team of animators to complete episodes of ‘Super Why’ and ‘The Backyardigans’ to the satisfaction of animation supervisors and clients.
Joseph Perro Skills
Joseph Perro Education Details
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Seneca PolytechnicOf Applied Arts & Technology (York University Campus)
Frequently Asked Questions about Joseph Perro
What company does Joseph Perro work for?
Joseph Perro works for Flato Developments
What is Joseph Perro's role at the current company?
Joseph Perro's current role is E-Commerce Manager.
What is Joseph Perro's email address?
Joseph Perro's email address is ta****@****ail.com
What schools did Joseph Perro attend?
Joseph Perro attended Seneca Polytechnic.
What skills is Joseph Perro known for?
Joseph Perro has skills like Email Marketing, Online Advertising, E Commerce, Social Media Marketing, Online Marketing, Management, Operations Management, Warehouse Operations.
Who are Joseph Perro's colleagues?
Joseph Perro's colleagues are Diane Pollice, Colombia Colombia, Abdul Rauf - Cpa, Cga, Bsc, Dave Milliner, Dave Josey, Adriana Bell, Donna Boudreau.
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