Joseph Perro Email & Phone Number

Canada

Canada

Toronto, Ontario, Ca

Markham, On, Ca

Responsible for management of the company’s marketplace including all day-to-day eCommerce operations, profit and loss, marketing communications, inventory management, consumer insights, content and reporting. • Drive eCommerce marketing strategy, tactical planning, promotional calendar, creative project timelines and content creation and deployment across key channels. • Translate technical knowledge into customer-facing narratives and collateral with a focus on value, differentiation and user cases.• Deliver on acquisition and growth targets leveraging data-backed ideas with flawless execution working across product, marketing, data science, business and analytics.• Engage with SEO/SEM teams, to incorporate best practices into our site experience and drive organic traffic to the site.• Pioneer and refine core message to ensure clarity and consistency throughout all communications and provide guidance on brand and messaging strategy.

Vaughan, Ontario, Ca

Collaborating with Sales, Marketing, Category Development and the eCommerce team to identify areas of opportunity and growth throughout the companies digital landscape. • Provide insight to the overall prioritization process for evaluating new site features and improvements, structuring appropriate experimentation roadmap.• Apply optimization and growth hacking strategies which have led to a 29% increase in monthly revenue.• Transition SEO and PPC management from a 3rd party agency to an in-house managed program.• Integrated Facebook shopping platform and successful retargeting campaigns across multiple platforms.• Utilize on-site SEO strategy and correct operational issues with the current woocommerce shopping cart.• Manage email program including design and management from a 3rd party provider to an in-house solution adding unexpected cost savings.

Successfully managed overall fulfillment process with exceptional next day delivery.• Establish email marketing program with Klaviyo, implemented behavioral email sequences which provided a new source of revenue for the company.• Create a responsive customer support platform, implementing live chat, phone and email as well as Facebook messenger and Instagram to provide customers several touch points of service.

Assisting in the creation of several successful eCommerce stores using Shopify including eFizzle.com / LivingDeal.com / LumaLou.com. Leading a team of 15 employees at a 15,000sq ft warehouse sale which generated $50K in direct revenue.• Establish and grow email marketing division to a $1M business in 12 months reaching 300K subscribers. • Build a $1M annual wholesale distribution business working with daily deal providers (groupon, livingsocial, wagjag).• Transition LivingDeal.com from a costly proprietary platform onto Shopify Plus, increasing revenue 50% over the course of four months.• Develop website around efficiency, utilizing statistics and demographics to ensure a user-friendly interface and maximize potential of sales.

Richmond Hill, Ontario, Ca

MUNDOmedia is a global ad technology company, based in the growing tech hub of Toronto, focused on the connection between data & mobile advertising.• Integrate physical product campaigns on LivingDeal.com, developing this initiative into $2M in annual revenue, while managing local deal & product campaigns in six major markets across Canada and eventually the U.S.• Work to identify and approach prospective suppliers, introducing them to our services and then creating distribution and marketing solutions. • Research the product landscape to keep current with industry trends and pricing dynamics in the consumer-product-goods space, and identified new brands and campaigns to be featured, continually expanding our range of innovative offers for our subscribers.

Richmond Hill, Ontario, Ca

With more than 125 dedicated employees located in 3 continents worldwide, MUNDOmedia offers clients around-the-clock services and unparalleled mobile marketing expertise.• Prospect to secure new advertisers and corporate business, where I successfully delivered 120% of quota as a quarterly average.

Richmond Hill, Ontario, Ca

Adell Media is an online advertising solution provider, offering custom integration solutions ranging from developing a web presence, to boosting a brick-and-mortar business' reach, to optimizing search engine marketing results.

Toronto, Ontario, Ca

C.O.R.E. Digital Pictures was a film and television computer animation special effects studio which branched out into fully animated television series and feature films. • Produce animation for children’s television programming. I worked individually on assigned projects and collaborated within a team of animators to complete episodes of ‘Super Why’ and ‘The Backyardigans’ to the satisfaction of animation supervisors and clients.