CRODA MIDDLE EAST – United Arab EmiratesAs Sales Development Specialist Croda is a world leader in natural based Specialty Chemicals. ENTERPRISE IMPACT :■ Overseeing complete business operations with accountability of profitability, forecasting Monthly / Annual Sales targets and executing them in a given time frame.■ Strategizing the long term as well as short term business directions of the Middle East region to ensure maximum profitability in line with organizational objectives.■ Identifying prospective clients, generating business from new accounts and developing them to achieve consistent profitability as well as building healthy business relations with major clientele ensuring maximum customer satisfaction.■ Managing Sales & Marketing operations with focus on achieving sales growth as well as identifying new streams for revenue growth and developing plans to build consumer preference.■ Achievement : Successfully explored and tapped new businesses by converting competitor accounts resulting in growth in sales by 45 % over the period i.e. 5.5 Million GBP to 8 Million GBP.