Genetica Holdings was founded in 2017 at the intersection of AI, big data and elastic cloud computing with the vision to democratize adoption of complex technologies and to play a critical role in enabling companies to be proactive, automated, and connected to business ecosystems to survive in the near future. The Genetica Cortex Cognitive Engine and AutoML platform provides organisations with insights into previously hidden heredity characteristic of the organisation well as the ability to predict variants of external factors that may have a significant impact on service delivery and profitability.