Performance marketer with experience balancing campaign-level optimization with business-level values and goals, experience growing/leading media buyers and marketing agencies, high-budget mobile app advertising analyst and account management experience (~$500k/week), and a talent for quickly mastering new systems and processes. Effective, versatile, and persistent in leading projects while applying multiple strategies to minimize cost, maximize performance, and scale.Technical Overview: Facebook Ads Manager | Google Tag Manager | Google Analytics | Google Data Studio | Adobe Photoshop | Kajabi | Shopify | Google Slides | Google Sheets | Google Docs | Microsoft Excel (VLOOKUP, pivot tables, nested IFs, INDEX MATCH, many other formulas, basic macros), Access, and SQL | Microsoft PowerPoint | Conversion API setup in Google Tag ManagerFor the bot:Paid Social (strategy, execution), Continuous Learning, Cross-Functional Communication, Paid Search (execution), Growth Leadership, Client Objectives / KPIs, Data Synthesis & Reporting, Product Development, CxO / Executive Relations, User Acquisition/Conversion Optimization, Project Management, Collaborative Teamwork