Spearheaded the strategic direction and global commercialization of Alofisel, stem cell therapy. Supervised and inspired brand teams to develop innovative marketing strategies and fostering cross-functional collaboration to achieve outstanding business results. Responsible for global leadership and ensuring comprehensive cross functional (research, development, regulatory, supply, medical affairs, outcomes, access, commercial) alignment. Focus on successful launch and ensuring development of meaningful branding.

Guided the strategic direction of Takeda Neuroscience and directed the team of New Product Leaders in development of assets from pre-clinical to phase 3. Monitored business development teams and consulted with discovery scientists to align actions with strategic business objectives and creation of business cases for new molecules.

Lead the global commercial teams and responsible for brand performance, launch and life cycle management. Provide routine updates to senior executives on performance.

Coordinated the commercial development of >10 pipeline assets across psychiatry and neurology. Drove creation of the value proposition, targeted claims, forecasting and go to market models. Aligned with regions and local operating companies in launch prepardness.

Led P&L management to successfully revtialize a mature brand. Inspired and guided the team in developing and implementing targeted brand strategies driving growth to exceed market expectations and significantly increasing operating margins.

Orchestrated, in collaboration with Lundbeck, the successful launch of Trintellix. Manged the asset from early phase development thru launch driving the creation of value proposition, branding elements, market entry strategies and robust performance metrics. Designed omnichannel relationship marketing campaign which generated 10:1 ROI. These actions resulted in the #1 branded antidepressant for new patients.

Pioneered pre-launch plans for 2 pipeline assets and marketing lead for Rozerem. Revised Rozerem digital consumer and HCP campaigns and transformed the brand from a sales force to all digital promotion converting the brand from negative margins to consistent profitability.

Lead a team of experts to analyze marketing and sales capabilites of affiliates and business units around the world. Develop action plans for improvement and work with senior management to improve process for quality output and follow up with action plan implementation.