Joseph Raitano Email & Phone Number

Montreal, Quebec, Canada

- Owning account management experience for all Bell Media digital properties. - Work with multiple teams to define and execute product strategies and tactics focused on improving the user account sign up experience.- Apply Agile and SAFe methodologies to execute product releases and feature updates to simplify the account creation experience for new and existing users - Perform account management exercises using design thinking processes with three key priorities in mind for our users: offer more ways to sign up, better ways to sign in, and easier ways to access the content they want to consume.

Canada

- Owning digital acquisition and retention marketing strategies for TSN, RDS and iHeartRadio digital brands- Develop and prioritize best practices to maximize digital engagement of the TSN, RDS and iHeartRadio mobile and web applications- Collaborate cross-functionally with digital content and product teams to create compelling DTC communications: newsletters, push notifications, in-app messages- Utilize multi-channel messaging tool Braze to execute digital marketing communication strategies- Analyze and present learnings from digital campaigns to optimize communications and improve key digital metrics

Canada

- Owning the digital acquisition and retention marketing strategies for the iHeartRadio CA app- Developing and prioritizing customer loyalty lifecycle for maximum engagement - Created and launched successful IP Warming and Onboarding strategy to re-engage existing userbase into monthly active users- Launched new user onboarding flow to increase retention. Increased 30 day retention rates approximately 12% greater compared to control group - Influenced over 2.5M sessions into the iHeartRadio app in 10 months through DTC channels- Collaborating with national digital content teams to create compelling DTC communications: newsletters, push notifications, in-app messages - Specializing in CRM platform Braze to execute marketing communication strategies. Analyzing and reporting on key learnings from various communications.- Developed digital playbook with proven strategies for over 110 local radio stations and respective digital content producers

Montreal, Quebec, Canada

- Analyzed and developed new email newsletter marketing strategy- Analyzed monthly digital trends for RDS and presented findings with recommended, actionable opportunities- Assisted with a new RDS.ca digital marketing campaign strategy- SEO keyword analysis following acquisition of 25Stanley- Analyzed performance and created dashboard for RDS eSports Tournament. Presented weekly findings with recommended opportunities

Montreal, Quebec, Canada

- Led innovative advertising creative for Bell MTS from brief to execution- Summarized and presented weekly digital results findings to senior managers and directors- Defined Invoca signal tracking measures to aid in AI development- Assisted the community engagement team for Fibe TV and Bell Wi-Fi app reviews focusing on improving NPS and client satisfaction- Managed relationships with vendors and internal and external agencies focusing on advertising creation

Montreal, Canada Area

- Assisted in training of new hires- Completed weekly and daily call centre work order reports for Montreal and Toronto office and presented findings to executives- Relationship management with various vendors- Customer complaint resolution- FOB and Intercom programming- Scheduling technicians via work orders

Bachelor’S Degree, Economics, 3.85Gpa

Activities and Societies: University of British Columbia- Okanagan Entrepreneurship Club University of British Columbia- Okanagan.

Human Kinetics

Social Science, Law And Society

DEC Obtained

High School Diploma

Activities and Societies: Leadership Group