Joseph Russell Email and Phone Number

Managing a team of 8 sales professionals to increase sales and profitability in a manner that benefits the customer by building the end user's brand with quality products, happy customers and excellent support.

South East Region Sales Manager for Lumenis - Aesthetic Laser Division.Responsible for hiring, training, managing and motivating a new aesthetic laser sales team to sell capital equipment and disposables to hospitals, surgery centers and physician's offices. Primary specialties include plastic surgeons, dermatologists and occasionally non-core physicians getting into aesthetics.- Awarded Sales Manager of the Year for 2014, first year with company, first year in industry- Incurred 87% turnover in first 4 months in the position, yet created a new sales team of competent, successful sales executives that grew revenue:• Q2 per rep growth of 106% vs Q1 in 2014• Q3 per rep growth of 21% • Q4 per rep growth of 25% - Region generated 2 of best 3 quarters in the past 2.5 years - Due to success in Central Region, was tasked to a new region (Southeast) with 50% attrition and finished 107% of quota in Q2 of 2015

Initially hired in 2002 as one of first reps hired, selling ultrasonic liposuction equipment to plastic surgeons, dermatologists, and non-core physicians. Eventually became the National Sales Manager and Director of Surgical Products over a 9 year period at SST.Responsible for all aspects of growing the aesthetic surgical products division at SST, including VASER Lipo, VASERsmooth, PowerX, and Origins product lines. Including new product development (VASERsmooth), training reps on how to sell our surgical equipment, assist in sales projects and demos, and drive sales.Surgical division ended 139% of budget for 2012 while holding excellent margins.Solta bought Sound Surgical Technologies and things fell apart fast.

Accountable for the sales performance and development of the East Sales Region selling high-end surgical technology to plastic surgeons, dermatologists, and non-core physicians. Key responsibilities include: Hiring, training and motivating sales professionals and providing the tools needed for success. To lead the sales force toward the achievement of maximum profitability, and higher ASP. Push sales growth in line with company vision and establish strategies to attain company goals of expanding customer base and penetrating existing accounts with new product offerings.

Responsible for all aspects of developing the ProLipo laser lipolysis franchise from the ground up. Activities included sales, sales management, marketing, product development, physician and sales rep training. Developed luminary initiative and physician training program for new customers and successfully proposed and executed ProLipo rollout to all Sciton sales reps, dramatically increasing the scope of sales, market awareness, and sales revenue. Also trained all Sciton sales reps in liposuction and ProLipo protocols.