At AdWorthy, I was brought on to lead and transform the Paid Advertising division, driving growth and operational excellence for a portfolio of high-profile clients, including The Hershey Company, Quad-C Private Equity, and Baum Capital. I managed a consolidated marketing budget of $58MM across industries such as continuing education, telehealth, pharmaceutical, hospitality, eCommerce, SaaS, and automotive while overseeing a team of 15 marketing analysts.My work focused on crafting innovative paid advertising strategies that consistently exceeded client sales goals, driving significant revenue growth for clients. I partnered with agency leadership to restructure client proposal processes, set strategic priorities, and implement operational improvements, delivering measurable business outcomes.I also led marketing strategies for multiple Hershey brands, including resorts, theme parks, and product lines, and supported private equity partners by conducting M&A digital marketing due diligence for various acquisitions. Throughout my tenure, I prioritized fostering a data-driven culture, empowering teams with actionable insights, and building scalable processes to deliver long-term value for clients and the agency.

At Progressive Dimensions, I proposed, developed, and launched an eCommerce business concept from the ground up, generating over $2MM in sales. With no initial resources, I secured funding, assembled a third-party team, built an online portal, and successfully onboarded hundreds of contractors and thousands of customers for cabinet purchases and countertop fabrication.I introduced a “buy online, pick up in-store” program that doubled sales while increasing margins and customer satisfaction. My digital marketing efforts—including paid search, social media, email, SEO, and account-based marketing—drove substantial growth, including an 85% increase in store walk-ins.To better serve contractors and builders, I designed sales and loyalty programs that improved retention and competitiveness. Additionally, I established the company’s first business development team, enhancing customer engagement and creating a sales pipeline for in-store design consultants.By optimizing CRM systems with streamlined workflows, call cadences, and promotions, I generated over $5MM in incremental annualized revenue. I also modernized in-store operations with customer kiosks, mobile-enabled sales tools, and agile ordering systems, improving efficiency and customer satisfaction.My efforts extended to building strategic partnerships, including closing regional and national accounts such as Lowe’s, Avalon Flooring, and Walters Homes. These relationships generated over $3MM in sales in 2017, including a countertop fabrication program for Lowe’s that contributed $5MM in annualized revenue.

At DiversyFund, I was recruited to establish and lead the search marketing team for an acquired real estate investment subsidiary specializing in crowdfunding real estate through an online platform. I developed a comprehensive search marketing plan, defined success metrics, and implemented strategies that drove significant growth.By managing a $100K monthly paid search budget, I delivered search strategies that generated over $12MM in consumer investments and contributed to a 40% compound annual growth rate (CAGR) for the business. I also enhanced investor retention through strategic display retargeting campaigns.To improve performance further, I leveraged heatmapping tools to optimize landing pages and streamline the customer journey, achieving double-digit improvements in site conversion rates. My work accelerated both new customer acquisition and the retention of accredited investors, directly supporting the company’s growth and scalability.

As Digital Marketing Manager at SERVPRO, I was recruited to lead and modernize the company’s digital marketing initiatives, creating SERVPRO’s first-ever performance marketing team. At the time, the digital presence was fragmented, with a poor user experience, outdated technology, and a lack of focused strategies for its 1,700+ franchises.I advised the CMO of the $1B family-owned franchisor on restructuring its digital marketing efforts, which significantly improved online franchise lead generation and contributed to corporate revenue growth. I managed a national multi-million-dollar advertising budget and hired a technical team to develop SERVPRO’s first performance marketing platform, which enhanced sales and marketing efficiency across the organization.I also spearheaded SEO efforts, optimizing over 1,700 franchise websites to mitigate the effects of Google’s Panda 4.2 update, resulting in a 22% increase in organic traffic companywide. My digital strategies drove a 63% increase in phone leads for franchises and established a scalable framework for franchise marketing.To ensure sustainable growth, I built a best-in-class marketing profile that solved visibility challenges, improved franchise revenue, and formalized online marketing disciplines. I oversaw an in-house team of 10 marketing professionals and collaborated with third-party agency partners to execute core marketing functions, delivering measurable results for both the corporate and franchise levels.

As Digital Marketing Specialist at Baseline Nutritionals, I developed and executed a comprehensive digital marketing strategy for a portfolio of 20 product lines, collaborating with creative teams and product development to build brand awareness and drive sales.I established a strong web and social media presence that significantly increased brand visibility. By creating brand guidelines for paid and organic social media strategies, I generated $220K in revenue with an 800% return on ad spend through targeted campaigns on platforms like Facebook and Twitter.Additionally, I launched and managed third-party distribution channels, including Amazon FBA, which generated $300K in new business. I also built and scaled the company’s affiliate marketing program, resulting in a 22% increase in eCommerce website revenue in 2015.This role combined strategic planning, digital execution, and performance optimization to deliver measurable growth across multiple channels.